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Ponencia
La innovación abierta en Starbucks Corporation
(Facultad de Turismo y Finanzas, 2013)
El acortamiento del ciclo de vida de los productos y la presencia activa del consumidor en fases previas a su comercialización ha supuesto un cambio en la visión empresarial. Asimismo, la generalización de las TIC ...
Ponencia
La innovación abierta en Starbucks Corporation
(Digital @tres, 2013)
El acortamiento del ciclo de vida de los productos y la presencia activa del consumidor en fases previas a su comercialización ha supuesto un cambio en la visión empresarial. Asimismo, la generalización de las TIC supone ...
Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
Application of evolutionary computation techniques for the identification of innovators in open innovation communities
(2013)
Open innovation represents an emergent paradigm by which organizations make use of internal and external resources to drive their innovation processes. The growth of information and communication technologies has facilitated ...
Ponencia
User innovations through online communities from the perspective of social network analysis
(2011)
Organizations have begun to leverage both internal and external sources for innovation. Specifically, organizations are increasingly relying on end users that engage via user innovation communities to identify potentially ...