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Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Ponencia
User innovations through online communities from the perspective of social network analysis
(2011)
Organizations have begun to leverage both internal and external sources for innovation. Specifically, organizations are increasingly relying on end users that engage via user innovation communities to identify potentially ...