Buscar
Mostrando ítems 61-70 de 252
Tesis Doctoral
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Análisis de la aceptación de anuncios comprables de marcas de moda en redes sociales móviles
(2022-06-22)
El objetivo general de esta tesis doctoral es analizar la aceptación de anuncios comprables de marcas de moda en redes sociales en usuarios de dispositivos móviles. El primer objetivo específico busca analizar la aceptación ...
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes
(Springer-Verlag, 2023)
Digital innovation is challenging the traditional way of ofering fnancial services to companies; the so-called Fintech phenomenon refers to startups that use the latest technologies to ofer innovative fnancial services. ...
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Ethics and Social Responsibility in Family Firms. Research Domain and Future Research Trends from a Bibliometric Perspective
(MDPI, 2021)
Corporate Social Responsibility and Ethics have been studied in a wide variety of business contexts, but the field of family business has mainly devoted attention to Corporate Social Responsibility, with less attention ...
Tesis Doctoral
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
La temporalidad en la gestión de los recursos Slack en tiempos de crisis
(2020-09-28)
La importancia de la gestión de los recursos disponibles por parte de la empresa es algo que ha constituido la senda de desarrollo del campo de la estrategia empresarial. Ya sean las tradicionales aproximaciones económicas, ...
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)
The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), ...
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment
(Elsevier, 2020)
Emotional valence is very important in order to create the imprint of the memory of brands and companies in the minds of consumers and to create an adequate perception of companies and influence their purchasing ...
Capítulo de Libro
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Indicadores transnacionales de calidad informativa basados en la experiencia de periodistas locales: estudios de caso en medios digitales de Alemania, España y Reino Unido
(El profesional de la información (EPI) SL, 2020)
La calidad informativa es un objetivo prioritario de la actividad periodística, en cumplimiento de la función social de la prensa. Para transformar en evaluable este ideal es imprescindible conocer el grado de satisfacción ...
Artículo
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Patient satisfaction in the peruvian health services: validation and application of the HEALTHQUAL scale
(MDPI, 2020)
During recent years, public–private partnerships (PPPs) in the health sector have been an attractive alternative for improving healthcare services in developing countries such as Peru. Therefore, it is fundamental to ...
Artículo
![Con acceso al texto completo Icon](/themes/idUS//images/acceso/opened_access.png)
Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy
(Springer, 2020)
The purpose of the study is to analyse the joint impact of external factors of small and medium-sized enterprises (SMEs), such as export promotion programmes (EPPs), which encompass trade mobility-, information-, education-, ...