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Mostrando ítems 1-10 de 13
Artículo
Social network communications in chilean older adults
(MDPI, 2020)
The growth of older adults in new regions poses challenges for public health. We know that these seniors live increasingly alone, and this impairs their health and general wellbeing. Studies suggest that social networking ...
Ponencia
La capacidad dinámica de innovación: mediación sobre la estrategia de incremento de mercados internacionales en tiempos de crisis económica
(2020)
Cuando se producen fases de descenso de la demanda, las empresas se ven obligadas a buscar opciones y alternativas que les permitan mantener sus niveles de beneficios. Para solucionar esta cuestión, la visión de los ...
Artículo
A posteriori segmentation of elderly internet users: applying PLS-POS
(Emerald, 2020)
Purpose–The purpose of this paper is to propose the study of the adoption and use of e-banking byadults over the age of 50, from the theoretical framework based on the unified theory of acceptance and useof technology.De ...
Tesis Doctoral
Artículo
When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)
The aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives ...
Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)
This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social networking sites by older people in two time periods, before and after confinement due to the COVID-19 ...
Artículo
Purchase intention of specialty coffee
(2020)
The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility ...
Tesis Doctoral
Análisis de la aceptación de anuncios comprables de marcas de moda en redes sociales móviles
(2022-06-22)
El objetivo general de esta tesis doctoral es analizar la aceptación de anuncios comprables de marcas de moda en redes sociales en usuarios de dispositivos móviles. El primer objetivo específico busca analizar la aceptación ...
Artículo
Dynamic Innovation Capabilities and their Impact on Export Performance in Times of Economic Crisis
(Fundação Escola de Comércio Álvares Penteado, 2022)
Purpose – To determine the mediator role of innovative dynamic capabilities in performance in the internationalisation strategy of firms during periods of economic crisis.Theoretical framework – We ...
Artículo
Segmentation of older adults in the acceptance of social networking sites using machine learning
(Frontiers Media, 2021)
This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs ...