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Mostrando ítems 171-180 de 258
Artículo
Value co-creation and perceived value: A customer perspective in the hospitality context
(Elsevier, 2022)
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers’perceived ...
Artículo
Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
(Elsevier, 2023)
Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture ...
Artículo
“I am delighted!”: the effect of perceived customer value on repurchase and advocacy intention in B2B express delivery services
(MDPI, 2021)
Express parcel delivery has increased significantly in recent years because of changes in technology and consumer habits, as has the number of express parcel delivery companies and the competitiveness among them. For an ...
Capítulo de Libro
La evaluación del logotipo de productos ecológicos con Ecological Neuromarketing Test
(Dykinson, 2022)
Una vez expuesta la importancia y evolución de la producción ecológica y la importancia de añadir valor mediante los atributos oportunos al logotipo propuesto por la comisión europea, es el momento de estudiar las variables ...
Capítulo de Libro
Elementos del mix de comunicación: Innovación docente aplicada a la asignatura de Introducción al Marketing
(Editorial Universidad de Sevilla, 2022)
La innovación docente forma parte de la evolución del profesorado y como tal, se aplica en esta comunicación que forma parte del Programa de Formación e Innovación Docente del Profesorado 2021. Esta comunicación tiene ...
Artículo
Self‑eficacy and anxiety as determinants of older adults’ use of Internet Banking Services
(Springer, 2020)
The second-level digital divide presents diferences in people’s capabilities of using information and communication technologies, especially in older adults. This paper focuses on exploring self-efcacy and anxiety in this ...
Artículo
Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
(Escuela Superior de Gestión Comercial y Marketing, 2023)
Although customer loyalty has been widely investigated, few studies address the role of customer value and customer satisfaction. Besides, there is still a need for a sound theoretical framework to explain and promote ...
Capítulo de Libro
Gamificación en estudios universitarios de posgrado: máster y doctorado
(REDINE (Red de Investigación e Innovación Educativa), 2023)
El fenómeno de la gamificación es una realidad creciente en el ámbito de la formación y la educación tanto universitaria como en otros niveles. En este trabajo se pone el foco en el caso de los estudios de posgrado de ...
Artículo
The Transition of Cities towards Innovations in Mobility: Searching for a Global Perspective
(MDPI, 2022)
The growing concentration of the population in urban areas presents great challenges for sustainability. Within this process, mobility emerges as one of the main generators of externalities that hinder the achievement of ...
Artículo
Hierarchical distance and employees’ commitment as conditioning of team-based work in the Spanish public sector
(Wiley, 2021)
Team-based work (TBW) plays a crucial role in the success and quality of public services. In the context of the Spanish public sector, our study evaluates if a low level of hierarchical distance (HD) in public organizations ...