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Artículo
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Accessibility to cultural tourism: the case of the major museums in the city of Seville
(MDPI, 2021)
The present work contains an evaluation of the accessibility of museums in the city of Seville, as part of the tourism offerings of the city from a cultural perspective. From an evaluation questionnaire on the city’s ...
Artículo
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The Relationship between Technological Capabilities and Organizational Impact: Direct and Indirect Routes for Employed and Self-Employed Personal Fitness Trainers
(MDPI, 2020)
The purpose of this study was to investigate the relationships between technological capabilities, individual impact, market agility and organizational impact in employed and self-employed personal trainers hired by ...
Capítulo de Libro
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Evaluación del miedo en la comunicación con neuromarketing usando Neuroimaging Test y Neurotext Test. Alertar sin alarmar
(Dykinson, 2023)
Entre las neurodisciplinas más desarrolladas en el ámbito de los negocios se encuentra el neuromarketing, que posibilita estudiar las reacciones cerebrales y del sistema nervioso periférico, permitiendo evaluar los estados ...
Capítulo de Libro
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Evaluación de imágenes digitales con neuromarketing para mejorar la experiencia de usuario en el periodismo: «el neuroimaging test»
(Universidad de Sevilla, 2023)
El sector periodístico ha acometido la transformación digital debido al cambio de los hábitos de los lectores y a la crisis sanitaria generada por el covid-19, lo que ha propiciado un cambio de paradigma en el consumo de ...
Artículo
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Comparing working conditions and job satisfaction in hospitality workers across Europe
(Elsevier, 2020)
Job satisfaction is important in the tourism sector since workers’ satisfaction is key to providing high-quality service, which is very important in determining organizational success. The working conditions that influence ...
Tesis Doctoral
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Calidad y excelencia en los servicios de salud peruanos: una aplicación al modelo de organización de las asociaciones público-privadas
(2022-05-30)
La calidad en la entrega de servicios cumple un rol fundamental en el desarrollo económico y social en los países; siendo salud un sector crítico en el desarrollo de los países. Dentro de los modelos de gestión de servicios, ...
Artículo
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Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
(FECAP, Fundação Escola de Comércio Álvares Penteado, 2023-12)
Purpose – First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether recency moderates the model’s relationships in different time periods. Theoretical framework – This ...
Artículo
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Value co-creation and perceived value: A customer perspective in the hospitality context
(Elsevier, 2022)
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers’perceived ...
Artículo
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Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
(Elsevier, 2023)
Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture ...
Artículo
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“I am delighted!”: the effect of perceived customer value on repurchase and advocacy intention in B2B express delivery services
(MDPI, 2021)
Express parcel delivery has increased significantly in recent years because of changes in technology and consumer habits, as has the number of express parcel delivery companies and the competitiveness among them. For an ...