Browsing Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) by Subject "Offline channel"
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Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
(FECAP, Fundação Escola de Comércio Álvares Penteado, 2023-12)Purpose – First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether ...