Browsing Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) by Funding agency "Ministerio de Economía y Competitividad (MINECO). España"
Now showing items 1-20 of 29
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Alliance portfolio classification. Which portfolio do you have?
(Emerald, 2020)Purpose The purpose of this article is to propose and discuss a systematic theoretical classification of alliance ...
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Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
(Elsevier, 2018-04)The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared ...
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Boards of directors and environmental sustainability: Finding the synergies that yield results
(Wiley, 2023)Boards of directors play an important role in one of the biggest challenges facing companies today: environmental ...
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Content analysis of open innovation communities using latent semantic indexing
(2015)Open innovation (OI) represents an emergent paradigm by which customers and users are involved as part of the innovation ...
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Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and ...
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Electronic word-of-mouth communities from the perspective of social network analysis
(2014)This paper is focused on the identification of influencers that can have an important impact over the decision-making of ...
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Harvesting Big Data in social science: A methodological approach for collecting online user-generated content
(Elsevier, 2016-05)Online user-generated content is playing a progressively important role as information source for social scientists seeking ...
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Heterogeneity, Diversity, and Complementarity in Alliance Portfolios
(Elsevier, 2017)The divergence that a firm manages to achieve because of its partners is a fundamental question in an alliance portfolio ...
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How knowledge management processes can create and capture value for firms?
(Palgrave Macmillan, 2016)Knowledge has become the main competitive tool for firms. Just as knowledge is considered as the most important strategic ...
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Identification of innovation solvers in open innovation communities using swarm intelligence
(Elsevier, 2016-08)Open innovation communities represent an effective strategy to provide organizations with a wider range of ideas, reducing ...
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Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share ...
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Linking knowledge corridors to customer value through knowledge processes
(Emerald, 2014)Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
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Listed SMEs and innovation: the role of foundingboard members
(Springer, 2022-06)Drawing from the resource-based view of the firm, Penrosean theory, and the resource dependence theory, it is argued in ...
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Management of alliance portfolios and the role of the board of directors
(Vilnius Gediminas Technical University Press, 2016)The objective of the present work consists in testing whether the strategic involvement of boards of directors has a ...
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Managerial change and strategic change: The temporal sequence
(Cambridge University Press, 2017)The relationship between managerial change and strategic change is a complex issue that challenges our understanding of ...
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Managing knowledge to create customer service value
(Emerald, 2016)Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
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Negative aspects of counter-knowledge on absorptive capacity and human capital
(Emerald, 2015)Purpose – People live and work in a world where they do not have complete knowledge and, as a result, they make use ...
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Reacting to a generalised crisis. A theoretical approach to the consumption of slack resources in family firms
(Universidad de Málaga, 2021)Research to date has shown that companies can accumulate resources over those strictly needed in order to ...
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SME growth speed: The relationship with boardcapital
(Taylor and Francis, 2022)This study examines the effects of board capital on small andmedium enterprise (SME) growth speed using a robust regres-sion ...