dc.creator | Jiménez-Marín, Gloria | es |
dc.creator | Elías Zambrano, Rodrigo | es |
dc.creator | Galiano Coronil, Araceli | es |
dc.creator | Ravina Ripoll, Rafael | es |
dc.date.accessioned | 2020-09-17T13:04:49Z | |
dc.date.available | 2020-09-17T13:04:49Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Jiménez-Marín, G., Elías Zambrano, R., Galiano Coronil, A. y Ravina Ripoll, R. (2020). Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective. International Journal of Environmental Research and Public Health, 17 (14), 1-18. | |
dc.identifier.issn | e 1660-4601 | es |
dc.identifier.uri | https://hdl.handle.net/11441/101264 | |
dc.description.abstract | Eating Disorders (ED) and obesity are a pandemic in developed and developing societies.
In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%).
Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in
the 6–12-year-age group. Many studies point to media as one of the contributing elements to this
growth. In this sense, it should be noted that Spanish children are exposed to an average of 9000
television commercials per year and the vast majority of these are for food and beverage products
of little or no nutritional value. Educommunication becomes essential here, since media have the
capacity to educate, prevent and influence the behaviour as part of their social marketing strategies
and within the happiness management philosophy. The aim of this paper is to analyse food and
beverage advertising on mobile devices aimed at children. The methodology used includes a content
analysis, a survey, and focus groups. The results show that many of the food products are bought
or ordered as a direct result of advertising. The main conclusions point to the need to regulate
the messages transmitted in order to guide the social function of media so that public health and
happiness can be improved. | es |
dc.format | application/pdf | es |
dc.format.extent | 18 p. | es |
dc.language.iso | eng | es |
dc.publisher | MDPI Multidisciplinary Digital Publishing Institute | es |
dc.relation.ispartof | International Journal of Environmental Research and Public Health, 17 (14), 1-18. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Advertising | es |
dc.subject | Children | es |
dc.subject | Educommunication | es |
dc.subject | Food | es |
dc.subject | Happiness management | es |
dc.subject | Health | es |
dc.subject | Mobile devices | es |
dc.subject | Social marketing | es |
dc.title | Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura | es |
dc.relation.publisherversion | https://www.mdpi.com/1660-4601/17/14/5056 | es |
dc.identifier.doi | 10.3390/ijerph17145056 | es |
dc.journaltitle | International Journal of Environmental Research and Public Health | es |
dc.publication.volumen | 17 | es |
dc.publication.issue | 14 | es |
dc.publication.initialPage | 1 | es |
dc.publication.endPage | 18 | es |