Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing))

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

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Sustainable fashion knowledge: nurturing individual responsibility through spiritual and emotional sustainable capacities in the fashion industry
(Emerald, 2024) Martínez-Martínez, Aurora; Martelo-Landroguez, Silvia; Cepeda-Carrión, Gabriel; Cegarra Navarro, Juan-Gabriel; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Purpose This study aims to explore the role of sustainable fashion knowledge in shaping individual sustainable responsibility within the dynamic landscape of the fashion industry from a novel perspective, by exploring the intricate interplay between sustainable fashion knowledge, emotional and spiritual sustainable capacities. Design/methodology/approach A quantitative study was used, and a causal model with partial least squares structural equation modeling was developed. A total of 211 valid responses were obtained, and data were analysed to confirm the proposed hypotheses. Findings The findings confirm the positive impact of sustainable fashion knowledge on individual sustainable responsibility, mediated by both spiritual and emotional sustainable capacities. This study underscores the significance of individuals in influencing societal norms, prompting fashion companies to adopt sustainable practices. Research limitations/implications The proposed conceptual framework integrates insights from the emotional and spiritual knowledge dynamics. This study uncovers the pathways through which individuals contribute to a more sustainable society. Originality/value The study not only advances the understanding of sustainable fashion practices but also provides actionable insights for policymakers, businesses and individuals seeking to foster a culture of sustainability in the fashion ecosystem.
Fostering financial literacy in high school education through a game: the experience of RANOKA
(AECA, 2024) Miras Rodríguez, María del Mar; Martelo-Landroguez, Silvia; Fresneda Fuentes, Maria Silvia; Rodríguez-Castro, Paula; Escobar Pérez, Bernabé; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera
According to the official educational curricula, formal financial training in Spain has been and still is limited. Consequently, the level of financial competences of Spanish students in their last year of high school remains below the average level of OECD’s countries. This research aims to highlight the importance of complementing the formal high school education with non-formal activities. Such non-formal activities could help in the acquisition of economic- financial knowledge and skills at an early age. Specifically, an activity based on a game denominated “Ranoka” was designed and implemented to contribute to enhancing the financial literacy levels of young people. Therefore, our challenge is to increase the level of financial competence in a fun way to capture the attention of these young students when faced with content that might be tedious or unattractive for them. The activity was carried out in 2021 in the Southwest of Andalusia. Five different educational institutions and a total of 224 students from the last course of mandatory high school in Spain participated in the activity. The participants valued positively the proposed activity with an average score of 8.4 points out of 10. The students who participated in the game also answered a questionnaire. Five questions from the PISA report were used to test their level of financial competence. Results have been analysed by gender, type of school, and enrolment in Finance or Economics subjects. Therefore, the insights of this research could be useful for education authorities when developing the educational curricula of high school students.
Tourism in protected areas and the impact of servicescape on tourist satisfaction, key in sustainability
(Elsevier, 2019-06) Oviedo García, María de los Ángeles; Vega Vázquez, Manuela; Castellanos Verdugo, Mario; Orgaz-Agüera, Francisco; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Natural areas, when protected, conserve the natural environment and function as social spaces in which tourism brings increased income, employment and financial support for conservation. In this context, the satisfaction of tourists through their experiences in the protected area (PA) is an important objective that not only depends on the PA tourist site, but also on the services that are provided. This paper addresses the impact of the service environment (servicescape) on tourist satisfaction in the context of a PA through the perceived value of a PA tourist site. A questionnaire was administered to a sample of 520 tourists visiting the PA of the Natural Monument Saltos de la Damajagua in Puerto Plata (Dominican Republic). Using variance-based structural equation modelling based on the partial least squares method, facilities were identified as satisfiers, while informational services and food were perceived as dissatisfiers. The dissatisfiers are essential services and their absence/poor performance produce dissatisfaction, while improvements in the satisfiers will increase tourist satisfaction in the PA. These results have implications for the management of the PA, providing tools that can inform PA managers on how to fulfil their goals: the protection of the ecological integrity of the PA and tourist satisfaction.
Influence of Perceived Legitimacy and Perceived Value of Professional Association Members on Attitudinal Loyalty
(MDPI, 2024-12-25) Sánchez del Río Vázquez, María Elena; Rodríguez Rad, Carlos J.; Orta Pérez, Manuel; Revilla Camacho, María Ángeles; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a survey of 156 members of the Professional Association of Economists of Seville, demonstrates the significant influence of perceived value and legitimacy on the three dimensions of organizational legitimacy and attitudinal loyalty. Based on the findings, the paper recommends a management approach that emphasizes perceived value to reinforce legitimacy, which in turn strengthens loyalty. Another important contribution of our work is that it fills a gap in the literature related to professional association membership loyalty and its antecedents. Further research is suggested to investigate the causes and effects of legitimacy in different organizational contexts.
Integrating the board's resources to achieve a firm's internationalisation
(Emerald, 2015) Pérez-Calero Sánchez, Leticia de los Ángeles; Barroso Castro, Carmen; Villegas Periñán, María del Mar; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Purpose – From the resource-based view (RBV), the purpose of this paper is to argue that the board has the capability to participate in international strategic decisions and deal with the environmental complexities that internationalisation brings; and moreover, to achieve better performance than its competitors. Design/methodology/approach – This paper highlights the active participation of the board in firm internationalisation using a sample of 78 Spanish firms quoted on Madrid Stock Exchange. The authors used a longitudinal analysis from 2005 through 2010. Findings – The results show that while the resources provided by the directors through their level of education and international experience, help them learn and process information, and they are a source of expertise representing “board potential”. A board that functions well through the directors’ relationships allow the proper integration and use of these resources, and helps create sustainable competitive advantages in an international context. Originality/value – From a RBV, this paper refines and extends the concept of “board capability” as the combination of potential and internal relations that allow boards to undertake their roles competently over time. Additionally, the paper empirically examines the effect of board capability on firm internationalisation.
How boards' internal and external social capital interact to affect firm performance
(Sage, 2016) Barroso Castro, Carmen; Villegas Periñán, María del Mar; Casillas Bueno, José Carlos; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Ministerio de Economía y Competitividad (MINECO). España
Board social capital encompasses two types of relationships: external and internal ties. This study examines the effects of board social capital on firm performance using a sample of the 103 companies listed on The Madrid Stock Exchange (2008). In order to measure board internal social capital, we consider the directors’ co-working experience on the board. On the other hand, to measure external board social capital, we rely on the directors’ ties to other organizations through interlocking directorates. We introduce internal social capital as a necessary variable for a more complete understanding of the external social capital/firm performance relationship. Our results have important implications for corporate governance practices. When firms propose reconsidering the composition of boards, they should not be guided solely by the intention of maximizing external connections. On the contrary, they should really take into account the fundamental role of internal social capital, which (1) intensifies the positive effects of the external capital when its level is low and (2) attenuates the negative effects of an excess of the board’s external social capital.
Measuring public opinion of education apps
(ELSEVIER, 2023-03-01) Rondán Cataluña, Francisco Javier; Peral Peral, Begoña; Ramírez Correa, Patricio; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Rondán Cataluña, Francisco Javier; Junta de Andalucía; Aplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574; Marketing Analítico y Digital - SEJ-634
This study aims to analyze the opinion of the main agents involved in non-university public education - institutions and citizens - about a particular online educational application used as a way of communication between the aforementioned agents. To do this, we analyze the main topics, emotions and feelings reflected by the agents of the messages published on the social network Twitter to assess the effect of this educational application. We collected 7598 tweets (all of them in Spain between 2018-10-29 and 2021-10-29) using as the word of the query “iPasen” app used in Andalusia (Spanish region) to improve communication between teachers, parents, and students in the public education system. Then, all the tweets were classified between institutions or individuals. The proposed methodology allows us to obtain the main feelings of a very large group of people in a relatively easy way. And it allows managers of public or private educational organizations to track how those feelings evolve.
Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments
(Public Library Science, 2023-04-18) Ramírez Correa, Patricio; Arenas Gaitán, Jorge; Rondán Cataluña, Francisco Javier; Grandón Toledo, Elizabeth Eliana; Ramírez-Santana, Muriel; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Fondo Nacional de Desarrollo Científico y Tecnológico (FONDECYT). Chile; Marketing Analítico y Digital - SEJ-634; Aplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574
Older adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies, this study aims to identify segments in the use of SNS by the elderly. Data were collected from older Chilean adults. Cluster analysis suggested different profiles of adult users regarding the Technology Readiness Index. We used a hybrid multigroup partial least squares-structural equation model, including the Pathmox algorithm, to identify segments in the structural model. Based on the technology readiness profiles and the generation, we identified three segments with different determinant effects to explain the intention to use SNS: independent elder, technological-apathetic elder, and technological-eager elder. The contributions from this study are triple. First, this study helps to better understand how the elderly adopt information technology. Second, this study complements the existing corpus of research on using the technology readiness index in the elderly population. Third, we used an innovative method to segment users in the acceptance technology model.
Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors
(Emerald, 2024-08-02) Holgado Herrero, José Miguel; Rondán Cataluña, Francisco Javier; Barroso Castro, Carmen; Galán González, José Luis; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Aplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574; ORGANIZACION Y MARKETING - SEJ-140
Purpose The purpose of this study is to explore brand customer erosion at both the category and brand levels while considering consumer socio-demographic characteristics and weight of purchase factors. Design/methodology/approach Data from 3,563 buyers encompassing 20,601 purchases were collected from a prominent household data panel. Findings Brand customer erosion varies depending on socio-demographic factors (householder age, family size, life cycle and social class) and weight of purchase; variations are evident depending on the specific brand. Originality/value The paper makes a substantial contribution to the established fields of marketing and consumer behavior literature by opening a new line of research. It does so by demonstrating, the impact of socio-demographic factors on customer erosion. Simultaneously, it presents results that contradict the limited existing research on the influence of weight of purchase on brand customer erosion.
Explaining the consumption technology acceptance in the elderly post-pandemic: Effort expectancy does not matter
(MDPI, 2023-01-21) Ramírez Correa, Patricio; Grandón Toledo, Elizabeth Eliana; Ramírez-Santana, Muriel; Arenas Gaitán, Jorge; Rondán Cataluña, Francisco Javier; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Rondán Cataluña, Francisco Javier; GOBIERNO CHILE; Aplicación de las innovaciones TIC al comportamiento del turista en un contexto de incertidumbre de la demanda - SEJ-574; Marketing Analítico y Digital - SEJ-634
Consumer technology has been enormously boosted by the COVID-19 pandemic, with one of the primary consumers being the elderly. In this scenario, it is necessary to consider the impact of technologies on different older generational cohorts to understand the future of a data-driven digital society fully. This research aims to explain the acceptance of social networking sites, a particular consumer technology, in the post-pandemic elderly population. Data were obtained from 1555 older adults in Chile based on a consumer technology acceptance model. The respondents were grouped according to their technological predisposition and their generation into three groups. Applying a multigroup analysis based on structural equation modelling reveals significant differences in the explanatory variables of the intention and use of this technology between the groups. And more remarkably, the effort expectancy is not statistically significant as a variable to explain this acceptance globally in either of the three groups. There are two principal contributions of this study. First, it shows why adults adopt consumer technology after the pandemic. Second, it validates a classification of elderly adults who use consumption technologies that are useful in understanding the heterogeneity of this phenomenon.
The relevance of psychological factors in the ecotourist experience satisfaction through ecotourist site perceived value
(Elsevier, 2016-06) Castellanos Verdugo, Mario; Vega Vázquez, Manuela; Oviedo García, María de los Ángeles; Orgaz Agüera, Francisco; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Firmly linked to the natural environment, nature-based activities involve learning, recreation, and adventure in natural surroundings. Ecotourism, a powerful market force, is a low-impact nature tourism, which contributes directly and indirectly to the maintenance of species and habitats. It is based on environmentally responsible behavior, environmentally friendly destination management, and sustainable development of local human populations. The socio-psychological analysis of the tourist experience is crucial to the reassurance and the promotion of eco-friendly ways of tourism affecting the long-term success of both ecotourism products and destinations. Nevertheless, previous research has focused on the effects of tourist satisfaction on favorable outcomes, such as the intention to recommend the destination or revisit intentions, while ecotourism knowledge and attitudes towards ecotourism have been disregarded. Various hypotheses are proposed and tested with structural equation models (Partial Least Squares), which allow the simultaneous study of various relations of dependence, on the basis of the data taken from 520 interviews with visitors to a protected area. The results show that knowledge of ecotourism, to a lesser extent, and that attitudes towards ecotourism, to a greater extent, explained the perceived value of the tourist site which, in turn, predicted almost half of the variance of tourist satisfaction in the context of an ecotourist site. Additionally, satisfaction can promote the return intentions and the willingness of ecotourists to recommend the site to both family and friends. So, a greater degree of ecotourism knowledge held by the visitor will favor a positive perception of the value of the ecotourist site as well as, to an even greater extent, positive attitudes towards ecotourism. These results support the importance of subjective psychological factors in shaping the tourist's experience of protected areas. Cultivating ecotourism knowledge and attitudes towards ecotourism during ecotourist visits would increase the perceived value of protected areas and tourist satisfaction, a key element for the long-term success of ecotourism products and destinations.
The Mediating Roles of the Overall Perceived Value of the Ecotourism Site and Attitudes Towards Ecotourism in Sustainability Through the Key Relationship Ecotourism Knowledge-Ecotourist Satisfaction
(Wiley, 2017) Oviedo García, María de los Ángeles; Castellanos Verdugo, Mario; Vega Vázquez, Manuela; Orgaz Agüera, Francisco; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Tourist satisfaction is a key factor in tourism sustainability. A multiple mediation model is proposed to analyze the relationship between ecotourism knowledge and ecotourist satisfaction, assisting our understanding of the generative mechanism by which ecotourism knowledge influences ecotourist satisfaction. Ecotourists at the Natural Park Saltos de la Damajagua (Dominican Republic) were administered a questionnaire. The results (PLS-SEM) show that ecotourism site perceived value and attitudes towards ecotourism fully mediate the influence of ecotourism knowledge on ecotourist satisfaction. Ecotourism knowledge will therefore only have positive effects on ecotourist satisfaction when the ecotourism site is of high perceived value and there are positive attitudes towards ecotourism.
The Resilient Employment of Cooperative Societies in Relation to SDG-8
(Universidad de Huelva. Servicio de Publicaciones, 2024) Pérez Suárez, Macarena; Sánchez Torné, Isadora; Universidad de Sevilla. Departamento de Economía Aplicada III; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Cooperative employment was resilient during the 2008 financial crisis at the global level and at the European level, based on this finding, it was necessary to know the cooperative employment during the COVID-19 health crisis. The interaction between employment and the economic cycle allows us to observe the most recent behavior of cooperatives in Spain and to discuss the achievement of SDG-8 decent work and economic growth. This analysis aimed to determine the employment-generating potential of Spanish cooperatives. An inductive methodology was used through automation in three analyses. The results found that decent and resilient cooperative employment is concentrated in four regions: Catalonia, Galicia, Extremadura, and Murcia. Over the period 2005-2020, the behavior of cooperative employment is different in a financial crisis than in a health crisis.
Information systems capabilities value creation through circular economy practices in uncertain environments: A conditional mediation model
(2024-03) Riggs, Randy; Felipe Llanos, Carmen; Roldán Salgueiro, José Luis; Real, Juan C.; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Junta de Andalucía
The link between the field of information technology business value and sustainable activities is a widely discussed topic in academia and management. However, the mechanisms that lead to the impact on business performance are still elusive. The circular economy is one of the most recent approaches to address sustainability challenges. Drawing on the perspective of information technology-enabled organizational capabilities and contingency theory, this study is one of the first to analyze how information systems capabilities enable circular economy practices to become higher-order capabilities that enhance business performance, as well as the moderation that environmental uncertainty exerts on this relationship. Using partial least squares path modeling, empirical evidence demonstrates that circular economy practices fully mediate the relationship between information systems capabilities and business performance. Meanwhile, environmental uncertainty negatively moderates both the impact of circular economy practices on business performance and the mediation of circular economy practices in the information systems capabilities-business performance relationship. For managers, this research demonstrates how embedding information systems capabilities into organizational processes for transitioning to a circular economy model can present economic benefits depending upon the uncertainty within their specific operating environment. Finally, our mediation analysis method combines predictive and causal techniques with partial least squares structural equation modeling and applies a compelling approach to testing conditional mediation effects.
Personality, loneliness and the metaverse: exploring their interaction for higher education in marketing
(Emerald, 2024) Maldonado López, Belén; Ledesma Chaves, Pablo; Gil Cordero, Eloy; Universidad de Sevilla. Departamento de Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Purpose – Given the scarce research on the intention to use the metaverse by higher education students in the marketing field and since the introduction of the metaverse brings a new dimension to consumer interaction, the purpose of this study aims to understand what psychological and contextual factors such as the feeling of loneliness or perceived social risk of young people affect the incorporation of immersive reality tools in the teaching-learning process. Design/methodology/approach – Currently, the use of the metaverse in university education has captured the interest of teachers and researchers. The adoption of immersive virtual platforms where students experience different forms of interaction through customized avatars appears as a promising opportunity in the field of marketing, while concerns arise about the social and psychological risks that may affect its main adopters, youth. The proposed relationships were evaluated using PLS-SEM (symmetric) and QCA (asymmetric) approaches. Findings – The results revealed that the feeling of loneliness, as well as personality traits of openness to experience and conscientiousness, in relation to hedonic motivations, are significant for the intention to use the metaverse. Research limitations/implications – This research provides useful implications from an educational perspective, as well as applications in the commercial management of immersive platforms, taking into account their social impact, allowing for effective exploration and development of the metaverse’s potential in educational environments. Originality/value – This research analyzes the relationship between the experience of feelings of loneliness and perceived social risk in the educational environment, along with the psychological and motivational factors affecting the intention to use the metaverse by higher education students which have not been investigated in the scientific literature so far
Significado de “lo más visto” en los diarios digitales andaluces
(Universidad de Sevilla, 2024) Bezunartea Valencia, Ofa; Rodríguez Rey, Ana; Caro González, Francisco Javier; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Más de doscientos diarios digitales cubren en Andalucía una tarea crucial para la vida democrática proporcionando información relevante para la vida cotidiana, al mismo tiempo que fortalecen el sentido de comunidad. A los medios locales les corresponde ofrecer la información necesaria sobre salud, educación, servicios, seguridad, eventos, actividad política y administrativa. Un banco de datos con los 212 diarios digitales andaluces es uno de los resultados del estudio “La información periodística y el bienestar: análisis de la función social de la empresa periodística andaluza” centrado en la detección del compromiso social empresarial de los diarios y los índices de calidad periodística de las publicaciones. De los resultados del estudio, se pueden extraer además datos que muestren algunas de las respuestas de la ciudadanía y que inciden, por una parte, en el permanente debate sobre si los criterios de los periodistas sobre el interés noticioso coinciden con lo que despierta curiosidad en los lectores y, por otra, reflejen la perspectiva de la ciudadanía sobre la información local. Datos que pueden ser obtenidos gracias a que el sistema digital permite registrar qué número de lectores lee cada noticia, incluso el tiempo dedicado a cada artículo. Este estudio se centra en analizar las secciones de “Lo más leído” en los diarios locales digitales andaluces.
Periodismo de proximidad y bienestar ciudadano: emprendimiento, calidad periodística y función social
(Universidad de Sevilla, 2024) Caro González, Francisco Javier; Jerónimo, Pedro; García-Gordillo, Mar; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Universidad de Sevilla. Departamento de Periodismo II; Universidad de Sevilla. SEJ619: Communication & Social Sciences
Análisis exploratorio de la competitividad de las PYMES del sector metal-mecánico en Andalucía
(Publicaciones DYNA, 2014) Martínez Román, Juan Antonio; Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Romero García, José Enrique; Martín Ramos, Rosario
La competitividad es un concepto complejo y multidimensional de especial relevancia en el crecimiento y el desarrollo industrial de una economía. En el presente trabajo se analiza la competitividad y sus determinantes en las pequeñas y medianas empresas de un sector industrial maduro y consolidado en una época de crisis. Con este propósito se ha elaborado y contrastado un modelo multivariante que ha permitido realizar un análisis microeconómico de carácter exploratorio de la competitividad en el sector metal-mecánico andaluz. El trabajo aborda dos cuestiones importantes en el ámbito de la investigación empírica de la competitividad: a) cuantifica la competitividad a partir de cinco dimensiones básicas (extensión del mercado, crecimiento, supervivencia, productividad y rentabilidad) y b) muestra la influencia que ejercen determinados conjuntos de variables internas y externas en el nivel de competitividad de las pymes del sector. La relevancia de los resultados alcanzados y sus implicaciones para la toma de decisiones en el ámbito político y empresarial ponen de manifiesto la utilidad de este tipo metodologías en el análisis de la competitividad de las empresas industriales.
The challenge of board composition: effects of board resource variety and faultlines on the degree of a firm's international activity
(Elsevier, 2022) Barroso Castro, Carmen; Pérez-Calero, Leticia; Vecino Gravel, Julio; Villegas Periñán, María del Mar; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Ministerio de Economía y Competitividad (MINECO). España
This study explores the relationship between diversity in board composition and the degree of a firm’s international activity. Specifically, we posit that board resource variety has a positive relationship with the international activity of the firm and that the strength of board faultlines moderates this relationship. Using data collected from Spanish public companies over the period 2005 to 2010, our analysis shows strong support for our hypotheses. Our work contributes to the literature on board’s diversity by demonstrating that board resource variety should be captured by considering “the director profile” rather than any single attribute and that this type of variety can engender subgroups that weakens its benefits. Therefore, our results have implications for the strategic management challenge international firms face when they put together their boards. A corporate board needs to structure itself in such a way as to benefit from the wealth of the variety of its resources, but without succumbing to the risks posed by conflicts between subgroups arising from the presence of faultlines.
Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
(Emerald, 2016) González Rodríguez, María Rosario; Martínez Torres, María del Rocío; Toral, S. L.; Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing); Universidad de Sevilla. Departamento de Economía Aplicada I; Universidad de Sevilla. Departamento de Ingeniería Electrónica; Junta de Andalucía; Ministerio de Economía. España
Purpose – This paper aims to explore the image of travel destinations after the visit by analysing sentiment orientation of the online reviews, and how this orientation, as well as other electronic word of mouth (eWOM)’s credibility sources, can affect the perceived helpfulness of shared opinions measured through the helpfulness score. Design/methodology/approach – Tourist destinations are increasingly affected by travel-related information shared through the Web. More and more people first check the previous travel experiences of other people to build their own destination image and to help them in their choice of destination. This paper analyses the shared opinions related to the city of Barcelona in a well-known eWOM website. The reviewers’ opinion and the credibility sources of eWOM are extracted from the web using a webscraper, while the sentiment score to analyse the discourse orientation (positive vs negative) is calculated using computer-based sentiment analysis techniques. Findings – Online reviews’ users are reluctant to provide extreme polar opinions (very negative, very positive) to any travel subcategory (hotel, restaurant, attractions and night-life) of a tourist destination. The results obtained also reveal that eWOM’s perceived helpfulness grows with the expertise of the reviewer. However, the helpfulness score given to the reviews posted is not influenced by the sentiment orientation of the author’s opinion. Research limitations/implications – This research is limited to the case study of Ciao, which is a well-known consumer platform, and the city of Barcelona, which is a top touristic destination. However, the approach proposed can be easily extended to other similar consumer platforms and cities using the same methodology. Practical implications – Understanding the information posted in the media environment is a major concern in the field of marketing destination planning. Positive and negative eWOM offers potential consumers a clear picture on the tourist destination, and this information can be used by Destination Marketing Organisations to meet customers’ needs and expectations. The perceived helpfulness of reviews analysed in this paper can also help practitioners and scholars to understand those factors that make reviews more trustable. Originality/value – From a methodological point of view, the main contribution of this research is the utilisation of an unstructured approach to the measurement of the destination image based on the sentiment analysis of shared opinions. From a theoretical point of view, the study relates the post-visit destination image with the pre-visit image formation process, using the sentiment orientation of the former and the perceived helpfulness of the latter.

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