Artículos (Administración de Empresas y Marketing)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

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Metaverse use intention as a function of psychographic segmentation: the VALS scale applied to tourist behavior
(Emerald, 2025) Ledesma Chaves, Pablo; Gil Cordero, Eloy; Maldonado López, Belén; Administración de Empresas y Marketing
Purpose – To understand the factors that influence Spanish national tourists’ intention to use the metaverse with the integration of constructs of technological adoption and psychographic profiles, and to draw new conceptual and methodological lines concerning immersive virtual reality experiences in the tourism sector. Design/methodology/approach – Nowadays, the travel industry has turned its attention to metaverse systems and the opportunities they offer for tourism experiences that circumvent physical limitations. This research develops a model integrating technology adoption constructs and psychographic profiles determined by the Values and Lifestyles Scale (VALS) to identify the intention of Spanish tourists to use metaverse systems. The model is tested using fsQCA asymmetric methodology and NCA (necessary conditions analysis), developed with fsQCA 3.0 and RStudio v.4.2.2 software, respectively, with data collection from 429 national tourists in Spain. Findings – The results indicate that curiosity and novelty, together with the psychographic dimensions of innovators and intellectuals, are significant antecedents for the intention to use the metaverse. Perceived ease of use of the metaverse, combined with the psychographic dimension of manual skills and a liking for mechanical devices, are the core conditions for intention to use the metaverse, while leaders and conservatives are negated or absent psychographic dimensions. Originality/value – Recent advances in artificial intelligence (AI) have increasingly encouraged people to move their lifestyles into virtual environments while companies in the travel industry prepare for the many opportunities they offer. Although the metaverse promotes social interaction among users, there is a lack of understanding regarding the factors that will affect its intended use by tourists. This gap arises from insufficient conceptual and methodological approaches, as the relationship between individual and social behaviors has not been adequately considered within information systems (IS).
Metaverse and overtourism: positive and negative impacts of tourism development on local residents
(Emerald, 2025) Gil Cordero, Eloy; Maldonado López, Belén; Ledesma Chaves, Pablo; Administración de Empresas y Marketing
Purpose – Tourism is a dynamic phenomenon that has evolved constantly, generating both positive impacts, such as economic growth and employment opportunities and negative effects, such as environmental degradation and price increases. This study examines the role of metaverse satisfaction as a mediating variable between the perceived positive and negative impacts of tourism development. Design/methodology/approach – The study analyzes data from two culturally similar tourist destinations, Spain and Italy, involving 864 participants. A structural equation modeling approach was employed using SmartPLS software to evaluate the mediating role of metaverse satisfaction in the relationship between tourism impacts and perceptions of development. Findings – The findings confirm that metaverse satisfaction significantly mediates the relationship between positive and negative impacts on tourism development perceptions. This indicates that emerging technologies like the metaverse can mitigate the adverse effects of tourism while enhancing its positive aspects. Originality/value – This study addresses a critical gap in the literature by exploring the intersection of emerging technologies and tourism development, focusing on the metaverse – a novel and under-researched area in the tourism domain. It highlights the potential of the metaverse to act as a mediator, balancing the dual impacts of tourism. Given the increasing challenges posed by overtourism and its effects on local communities, this research provides essential insights into how technological innovations can support more sustainable and equitable tourism practices. The findings offer a unique perspective, emphasizing the urgent need to integrate advanced digital tools into tourism management strategies.
Formulación del perfil de los problemas empresariales del entorno de Sevilla mediante el mapa relacional de inquietudes empresariales
(Alta dirección, 2008) Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Martínez Román, Juan Antonio; Administración de Empresas y Marketing; Economía Aplicada I
En su trabajo cotidiano nuestros directivos y empresarios se enfrentan necesariamente a importantes retos y problemas. El diagnóstico con mayor valor añadido de los problemas que influyen en las organizaciones empresariales requiere, por una parte, indagar en las opiniones particulares de los responsables de nuestras empresas y, por otra, la síntesis de la información, generando conocimiento útil para los ejecutivos. A raíz de la información obtenida en entrevistas a directivos y empresarios de 80 empresas representativas de la realidad económica de la provincia de Sevilla, se ha elaborado un mapa de inquietudes empresariales. Este modelo es una herramienta gráfica con la que es posible observar de un vistazo y con precisión, el perfil de los grandes problemas del entorno que más inquietan a los directivos y empresarios.
Analysis of innovation in SMEs using an innovative capability-based non-linear model: A study in the province of Seville (Spain)
(Elsevier, 2011) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Tamayo Gallego, Juan Aurelio; Economía Aplicada I; Administración de Empresas y Marketing
This article analyzes organizational characteristics associated with innovative outcomes of SMEs in local economies with a low level of technological and R&D activities, where the indicators generally used to gauge technological innovation do not offer sufficient data. For the study of innovation in such economies, we propose a conceptual model based on innovative capability which also includes explanatory variables of environment and other contextual factors of the firms. Through a process of filtering spurious variables and incorporating quadratic components, we have varied the original linear structure to form a quadratic model with greater explanatory capacity and better results. The resulting quadratic model has undergone various contrasts of hypotheses, thus demonstrating the effectiveness of the model as a whole and of its basic components, as well as the importance of the main explanatory variables. Finally, the model has also proven to be valid in all sectors.
Innovativeness and business performances in tourism SMEs
(Elsevier, 2015) Martínez Román, Juan Antonio; Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Romero García, José Enrique; Economía Aplicada I; Administración de Empresas y Marketing
Research on innovation in the tourism industry has gained relevance, and in recent years knowledge of this complex phenomenon has increased. The article proposes a two-stage interactive model based on innovative capability, environment and other contextual factors of firms, in order to explain first, the innovative outcomes in products and processes and, subsequently, the influence of these outcomes on the profitability of SMEs in the Andalusian hospitality industry. The model has undergone various hypothesis tests, thus demonstrating its validity, the importance of the main explanatory variables and the existence of a positive linear relationship between innovative outcomes in products and processes, and business profitability.
Innovativeness and its influence on growth and market extension in construction firms in the Andalusian region
(Elsevier, 2017) Martínez Román, Juan Antonio; Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Economía Aplicada I; Administración de Empresas y Marketing
Innovation is playing an increasingly prominent role in competitive advantage. To explore innovation in the construction industry, we have studied a sample of 113 Andalusian firms in this sector, tackling two key issues. Firstly, we address how firms innovate. A multiple linear regression model allows us to observe that internal factors contribute to product innovation, whereas external knowledge sources are predominant in process innovation. Secondly, statistical hypothesis testing validates the positive impact of product innovation on internationalization, and of process innovation on firm growth. Hence, innovation helps to boost competitiveness in construction firms, making it beneficial during periods of crisis.
Innovativeness and internationalization in SMEs: An empirical analysis in European countries
(Elsevier, 2019-11) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Delgado González, María Loreto; Tamayo Gallego, Juan Aurelio; Economía Aplicada I; Administración de Empresas y Marketing
Innovation is essential to the knowledge economy and requires organizations to open to external markets. This paper delves into the influence of product innovation on internationalization in SMEs and elaborates an explanatory model of their innovative behavior. Analysis of the data of 123,395 surveys of firms in 13 European countries demonstrates that product innovation drives the firm's commercial expansion and favors its exportation activity, though with a non-linear relationship and decreasing performances as innovation level increases. It is also demonstrated that, in general terms, risk in geographic market extension does not vary in a relevant way when firms are more innovative. Significant differences were detected between countries in regard to the impact of innovation and its marginal utility, and in the evolution of risk in said market extension with increasing innovation. The comparative analysis reveals differences between more and less technological industries, and, on an aggregate level, between more developed economies in the Western and Eastern European transition economies, with less marked disparities from north to south. Analysis of the model reveals the prominence of internal variables in innovative behavior, as well as a certain disconnect between firms and the institutional context in the set of countries.
Empirical analysis of organizational archetypes based on generation and adoption of knowledge and technologies
(Elsevier, 2020-09) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Tamayo Gallego, Juan Aurelio; Delgado González, María Loreto; Economía Aplicada I; Administración de Empresas y Marketing
The generation and adoption of technologies have been considered key factors in resolving inconsistencies in research on the innovative phenomenon, though few studies have taken this stance. In this paper, we empirically test the validity of this theoretical framework, using the data of 87,911 surveys of firms in 13 European countries from CIS-2012. This information has allowed us to find strong evidence for the existence of four organizational archetypes based on the generation and adoption of technologies, with relevant differences in organizational characteristics and tendency toward radical innovation in products.
Impact of creative event experiences on the intention to revisit peripheral cross-border destinations: the smuggling festival
(Emerald, 2025) Maldonado López, Belén; Arteaga Sánchez, Rocío; Solano Sánchez, Miguel Ángel; Administración de Empresas y Marketing; Junta de Andalucía
Purpose – The aim of this study is to analyse whether the experience of creative tourism – in terms of satisfaction, authenticity and memorability – in peripheral regions with shared intangible heritage plays a significant role in the decision to revisit border tourism destinations. Specifically, the study explores tourist experience in the Smuggling Festival held in the cross-border region of Sanlúcar de Guadiana (Spain) and Alcoutim (Portugal) in March. Design/methodology/approach – A partial leastsquaresstructural equation model (PLS-SEM) is used for data analysis because it is an appropriate technique for exploring the relationships between authenticity, satisfaction and intention to revisit peripheral, cross-border destinations. Findings – The results indicate that satisfaction with the Smuggling Festival and its authenticity are significant variables in the decision to revisit a cross-border and peripheral destination based on a memorable creative tourism experience. The present study indicates that creative experience, through perceived satisfaction, has a significant impact on the intention to revisit the border destination. Practical implications – This study contributes to provide useful information to tourism agents and local administrations for better tourism and economic management of festivals in border areas. The findings help service providers to design specific and truly unforgettable experiences for tourists, encouraging repeat visits through satisfaction with the experience in the chosen destination. Originality/value – This research contributes to creative tourism strategies for peripheral areas, supporting trend detection in border festival management and forming a basis for regional growth strategies in rural, depopulated regions. Its novelty liesin the fact that it focuses on a specific festival (the Smuggling Festival) in a poorly explored cross-border context
When words are not enough: The combined effects of autism meta-stereotypes and recruitment practices aimed at attracting autistic job-seekers
(Wiley, 2024) Goldberg, Caren; Willham, Evan; Administración de Empresas y Marketing; European Union (UE)
Based on research on meta-stereotypes and signaling theory, we examined the effects of organizational signaling on the attraction of autistic applicants. Our model predicted that meta-stereotypes and the combination of expressed and evidence-based autism- conscious signals would have simple and joint effects on candidates' fit perceptions, which would, in turn, affect their job pursuit intentions. Further, we expected that the effect of signaling on our outcomes would be weaker among candidates with strong negative autism meta-stereotypes. Prior to testing our hypotheses, we conducted a focus group to determine the supports that autistic job seekers deemed most impor- tant. As the ability to work from home (WFH) was overwhelmingly the most cited sup- port, we included this as our evidence-based signal. Specifically, we examined the combined effect of disability-conscious (vs. disability-blind) diversity statements and WFH (vs. retirement benefits) on expected fit and subsequent job pursuit intentions. Both meta-stereotypes and combined signals significantly influenced fit expectations. Further, the autism-friendly signals significantly affected the fit of candidates with weak and moderate negative meta-stereotype, but not the fit of candidates with strong meta-stereotypes. In addition, our results indicate that the signal x meta- stereotype interaction had an indirect effect on job pursuit intentions. Findings are dis- cussed vis-à-vis the research on signaling theory and practical guidance is offered to employers seeking to attract the growing number of autistic job seekers.
Impact of IS capabilities on firm performance: the roles of organizational agility and industry technology intensity
(Wiley, 2020) Felipe Llanos, Carmen; Leidner, Dorothy E.; Roldán Salgueiro, José Luis; Leal Rodríguez, Antonio Luis; Administración de Empresas y Marketing; Junta de Andalucía
Drawing on the information technology (IT)-enabled capabilities perspective, this study develops a model that extends our knowledge of the mechanisms through which IT contributes to business value. Specifically, we provide new insights to the stream of research that proposes organizational agility to be a higher order capability enabled by information systems (IS) capabilities that impacts firm performance, and we test the contingency effect of an important environmental factor—the technology intensity of the industry. To empirically study the proposed relationships, data were collected from 153 Spain-based firms and analyzed using a partial least squares structural equation modeling. The results indicate that IS capabilities positively affect firm performance through the full mediation of organizational agility. Furthermore, a multigroup analysis reveals that the impact of IS capabilities on organizational agility is greater for companies in high-tech intensity industries than for those in medium-tech intensity industries. An important implication is the identification of some capabilities that might jointly enhance firm performance through their interplay, as well as the external environmental factors that influence these relationships. When designing firms’ IT strategies, managers seeking to optimize firm performance should embed appropriate IS capabilities into the key business processes to enable an agile response in the organization.
An explanatory and predictive model for organizational agility
(Elsevier, 2016) Felipe Llanos, Carmen; Roldán Salgueiro, José Luis; Leal Rodríguez, Antonio Luis; Administración de Empresas y Marketing; Junta de Andalucía
Organizational agility (OA), as a key dynamic capability, is a firm's ability to enable sensing environmental changes and responding efficiently and effectively to them. This study explores this topic further by analyzing the part that the information systems capabilities (ISC) variable plays as an antecedent of OA, and absorptive capacity (AC) as a mediator construct. Furthermore, this study tests the negative moderating role of hierarchy culture (HC) in the AC–OA link. Using partial least squares (PLS) and the PROCESS macro, this work finds evidence of these relations proposed, and the existence of a conditional mediating situation that HC generates. In addition, the main model with direct effects (ISC and AC as predictors) achieves an appropriate level of predictive validity for the key endogenous construct (OA).
More than a game: gamification as a recruitment method and the attitude effect
(Emerald, 2025-09-05) Baena Luna, Pedro; Rincón Roldán, Francisco; García Río, Esther; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
Purpose This study examined how individual drivers influence recruiters’ behavioral intention to use gamification in recruitment. It also proposes that this relationship is mediated by recruiters’ attitudes, encouraging the use of more playful and user-friendly techniques. Design/methodology/approach This article presents a theoretical and empirical model analyzing how recruiters’ attitudes influence the relationship between individual drivers and their behavioral intention to use gamification. The model was tested among 203 recruiters using partial least squares structural equations and fuzzy set qualitative comparative analysis to explore factors contributing to high behavioral intention. Findings We empirically confirm that individual drivers positively influence recruiters' behavioral intentions. This effect intensifies when drivers directly influence attitudes, underscoring attitudes as a key mediator in the relationship between drivers and their attitudes. Originality/value The results increase confidence in applying gamification in recruitment, reinforcing the role of individual drivers as predictors of behavioral intention.
Does the relationship between sustainable human resource management and organizational identification vary by culture? Evidence from 35 countries based on GLOBE framework
(Emerald Group Publishing LTD, 2025) Turek, Dariusz; Wojtczuk-Turek, Agnieszka; Edgar, Fiona; Podgorodnichenko, Nataliya; Okay-Somerville, Belgin; Fu, Na; Lupina-Wegener, Anna; Klein, Howard J.; Akbas, Gulcin; Al-Romeedy, Bassam Samir; Apospori, Eleni; Bosak, Janine; Caldana, Adriana; Crapolicchio, Eleonora; Chavanovanich, Jennifer; Desjardins, Guillaume; Dorrough, Angela; Dunlop, Patrick; Edralin, Divina; Etikariena, Arum; Fernando, Denise; Galvez Sierra, Lady Brigitte; Gillet, Nicolas; Madero-Gómez, Sergio; Gutiérrez-Crocco, Francisca; Haeffner, Carolin; Hutchings, Paul; Huyghebaert-Zouaghi, Tiphaine; Ikeda, Hiroshi; Järlström, Maria; Jekel, Marc; Høj Jensen, Dorthe; Jose, Jerin; Karabati, Serdar; Kinahan, Mary; Lauzier, Martin; Lawal, Abiodun; Lisak, Alon; Leiva, Pedro; Malayeri, Shera; Manzi, Claudia; Giovanni Mariani, Marco; Martskvishvili, Khatuna; Mayer, Claude-Hélène; Mikołajczyk, Katarzyna; Charlo Molina, María José; Moscatelli, Silvia; Mösli; Matteo; Neto, Felix; Neto, Joana; Rentería Pérez, Erico; Petchthip, Narumol; Phelps, Ceri; Pazmay-Ramos, Segundo Gonzalo; Robakidze, Maia; Lima Rojas, Dayamy; Salendu, Alice; Salvati, Marco; Sánchez-Apellaniz García, Mercedes; Schmitz, Susana; Sevincer, Timur; Seydi, Masoumeh; Shimazu, Akihito; Sjabadhyni, Bertina; Sullivan, Katie; Sticca, Marina Greghi; Susianto, Harry; Tan, Le; Turkoglu, Beril; Veth, Klaske; Wee, Serena; Zhang, Gangfeng; Contabilidad y Economía Financiera; Administración de Empresas y Marketing
Purpose – The article discusses the relationships between sustainable HRM and organizational identification, conceptualized at the individual level, and the moderating role of cultural dimensions conceptualized at the country level (described in GLOBE’s framework). The study’s theoretical model based on social exchange theory proposesthatsustainable HRM practice increases organizational identification. However, the strength of thisidentification depends on the dimensions of national culture. Thus, we assumed national culture functions as a second-level moderator in the relationship between sustainable HRM and organizational identification. Design/methodology/approach – We conducted the study with data from 10,421 employees across 35 countries. We used a multilevel modeling approach for data analysis. Findings – The study revealed the cross-level interaction effects of national culture on the relationship between sustainable HRM practice and organizational identification. Specifically, the results indicate that sustainable HRM strengthens employees’ organizational identification more in cultures with higher levels of gender egalitarianism and lower levels of humane orientation. Originality/value – This study demonstrates that the relationship between sustainable HRM practices and employees’ organizational identification is culturally sensitive.It highlightsthe need to consider cultural context when assessing the impact of sustainable HRM practices on employee outcomes. Furthermore, it shows that certain cultural dimensions can enhance the effect of sustainable HRM practices.
Formación en turismo accesible e inclusivo y calidad del destino
(Centro Español Documentacion Discapacidad-CEDD, 2025) García Reyes, Beatriz Alejandra; Muñoz Usabiaga, Arancha; González Rodríguez, María Rosario; Administración de Empresas y Marketing; Economía Aplicada I; Contabilidad y Economía Financiera
Gran parte del sector turístico no está preparado para atender adecuadamente las necesidades de las personas con discapacidad y de aquellas con necesidades de accesibilidad de la forma más segura, cómoda y autónoma posible bajo unos parámetros no sólo de responsabilidad social, sino también de calidad. Con el fin de poder respuesta a una demanda en continuo crecimiento, este trabajo tiene como objetivo analizar la relevancia de implementar la asignatura “Turismo accesible e inclusivo” en el grado en Turismo, concretar las posibilidades reales de incorporación al plan de estudios y evaluar cómo repercutirán estos conocimientos en la calidad del destino turístico. Para ello, se ha estudiado el procedimiento de modificación de planes de estudios oficiales, la oferta académica en turismo accesible e inclusivo en las titulaciones universitarias andaluzas y se ha llevado a cabo un estudio acerca de la incorporación de esta materia en el grado en Turismo y su repercusión en la calidad del destino. El estudio ha permitido concluir que dicha asignatura debe implementarse y formar parte del currículo obligatorio del grado en Turismo.
Empirical analysis of the technological exploration-exploitation balance and its impact on organizational performance under uncertainty
(Springer, 2025) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Tamayo Gallego, Juan Aurelio; Delgado González, María Loreto; Economía Aplicada I; Administración de Empresas y Marketing
The literature on organizational ambidexterity emphasizes the complex relationship between the balance of exploitation and exploration and its impact on performance. However, the empirical research, while granting special attention to the study of types of ambidexterity and factors conditioning this phenomenon, has largely neglected to analyze balance. Our study is novel in tackling two knowledge gaps in the literature on organizational ambidexterity: the absence of quantitative analyses to pinpoint the optimal exploration–exploitation balance, and the lack of attention paid to the effect of risk on this optimal balance and on organizational ambidexterity in general. In order to address these knowledge gaps, the paper analyzes the technological exploitation-exploration relationship in conditions of uncertainty and the balance that maximizes Value at Risk (VaR) of firm growth. The methodology includes the elaboration of VaR, using the expected value and degree of dispersion in firm growth, and the combination of quantitative methods for hypothesis testing. Results obtained from a sample of 87,911 European firms from all sectors confirm the positive effect on the growth of harmonious efforts in exploration and exploitation, determining technological balance according to an organization’s risk-taking. The findings are relevant to theory and decision-making by managers and policymakers.
Informational networks and innovation in mature industrial clusters
(Elsevier, 2013) Casanueva Rocha, Cristóbal; Castro Abancens, Ignacio; Galán González, José Luis; Administración de Empresas y Marketing; Ministerio de Ciencia e Innovación (MICIN). España
The position of a firm in inter-organizational networks that occur in geographic clusters can affect innovation. This study analyzes a wide range of ties and how they impact on the transmission of tacit and explicit knowledge. Thus, a firm's position influences its innovative performance in different ways, according to the type of network—tacit or explicit—and the type of innovation—process or product—under analysis. Few empirical studies have analyzed the relation between social networks and innovation in mature geographic clusters; an appropriate context bearing in mind the contingent nature of the relations under study. The results support the idea that a central position in both tacit and explicit knowledge networks is especially significant in the case of product innovation, but that the influence of structural holes is weaker. These findings contribute to the literature on clusters and social networks by explaining how strategic management of positions in knowledge networks can improve the innovative performance of a firm.
A mediation model between dimensions of social capital
(Elsevier, 2013) Castro Abancens, Ignacio; Roldán Salgueiro, José Luis; Administración de Empresas y Marketing; Ministerio de Ciencia e Innovación (MICIN). España
Our paper contributes to the growing research by examining the interrelations between the dimensions of capital and their effects on the international market share of multinational companies in the global contractors industry. Previous works on social capital have failed to study the interrelationships between its dimensions or have proposed models with direct relationships. The current study proposes a multiple mediating model and tests the mediation. In particular, we posit that the relational and resource dimensions play a mediating role in the structural dimension-international market share relationship. A variance-based structural equation modeling (Partial Least Squares) has been applied to a sample made up of 225 global contractors. Our analysis lends support to the importance of the central positions of a firm and their influence on international market share. Moreover, mediation hypotheses posit how the relational and resource dimensions play a critical mediating role in the structural dimension – international market share relationship. Analysis of the data suggest that the dimensions of social capital are interrelated in such a way that the relational and resource dimensions: (a) fully mediate the effect of centrality (structural dimension) on the international share market and (b) exert significant influence on the international market share of each company.
The dimensions of alliance portfolio configuration: A mediation model
(Cambridge University Press, 2015) Castro Abancens, Ignacio; Roldán Salgueiro, José Luis; Acedo González, Francisco José; Administración de Empresas y Marketing; Ministerio de Economía y Competitividad (MINECO). España
Our paper contributes to progress on the conceptualization and the operationalization of the alliance portfolio configuration. A variance-based structural equation modeling (partial least squares) has been applied to a sample made up of top global contractors. Previous works on alliance portfolio have analyzed the dimensions of alliance portfolio configuration independently and therefore, the interrelationships between them have not been studied. Results from the data analysis show that the dimensions of alliance portfolio configuration are interrelated in such a way that the relational and the partner alliance portfolio dimensions (a) fully mediate the effect of structural alliance portfolio on the value of the alliance portfolio capital; and (b) this capital exerts significant and positive influences on the growth of the international market share.
Dynamic evolution of alliance portfolios
(Elsevier, 2014) Castro Abancens, Ignacio; Casanueva Rocha, Cristóbal; Galán González, José Luis; Administración de Empresas y Marketing; Ministerio de Ciencia e Innovación (MICIN). España
This research advances in the conceptualization and the operationalization of the factors or microdynamics that determine the choice of partners. Most of the literature in this area of research has centered on the individual alliance without taking into account the set of alliances that a firm makes. This research applies a holistic approach, analyzing the set of alliances as a whole and points to the factors related to alliance portfolios that affect the choice of partners. The authors propose a longitudinal model that allows us to analyze the evolution of interorganizational networks. A Simulation Investigation for Empirical Network Analysis (SIENA) has been applied to a sample of 229 firms, analyzing 10,556 strategic alliances established between them over a 12 year period. The results show that certain factors over which managers exercise a degree of control (deliberate endogenous microdynamics) exert significant influences on the choice of partners by the focal actor and thereby on the dynamic configuration of alliance portfolios.

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