Artículos (Administración de Empresas y Marketing)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

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Tourist’s Satisfaction, Image or Emotions?
(2012) Rey Moreno, Manuel; Medina Molina, Cayetano; Rufín Moreno, Ramón; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The competition that tourist destinations are now facing is constantly increasing the need to gain an understanding of the process according to which these destinations generate consumer satisfaction. But given that consumer behavior is more influenced by disconfirmation of expectations than by satisfaction only the study of emotions must also be included in the traditional research that analyzes the relationship between destination image, quality and satisfaction. The study will analyze the influence of destination image on tourist loyalty for the city of Seville, introducing the cognitive theory of emotions into models that studied the relationship between image, satisfaction and loyalty in order to analyze the effect of expectation disconfirmation on visitors' intended future behavior. Consequently, the study will analyze the applicability of the cognitive -affective -behavioral sequence as it applies to tourist destination loyalty, including the potential moderating effect that certain tourist traits such as gender, previous visits to the destination, or origin may have. The study pursues two primary objectives: first, to study how the model presented works as a whole; and second, to determine whether these relationships show differences according to the moderating variables being analyzed.
Mapping the relevance and influence of gender in social economy enterprises: A review based on bibliographic analysis
(Wiley, 2025-05-16) García Río, Esther; Rincón Roldán, Francisco; Baena Luna, Pedro; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
The reality of the social economy has traditionally givenrise to various debates and has been examined from dif-ferent perspectives by academia. In this article, we con-ducted an in-depth study through a bibliometric analysisof the scientific literature that addresses the reality of thesocial economy (in its different expressions) from a gen-der perspective. This enabled the establishment of theconceptual, intellectual and social structure of the sci-entific research literature related to these two realities.Among 703 initial articles derived from Web of Scienceand Scopus queries, 250 were studied and processedusing the Bibliometrix tool after harmonization. Thefindings reveal the world’s leading positions of Spainand the United Kingdom in terms of related scientificproduction, which is reflected as well in the case of scien-tific collaboration networks. Also relevant is the findingof women’s empowerment in the social economy as anemerging topic related to Sustainable Development Goal5, ‘Gender equality’. These results will help researchersunderstand and acknowledge the social economy as areality inherently connected to the gender perspective, promoting a more cohesive academic community thatwill lay the groundwork for future research.
Máster universitario en estudios de género y desarrollo profesional. Escuela internacional de postgrado. Universidad de Sevilla
(Universidad de Almería, 2022) García Gil, Carmen; Martínez Torres, María del Rocío; Universidad de Sevilla. Departamento de Medicina Preventiva y Salud Pública; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. SEJ548: Big Data and Business Intelligence in Social Media; Universidad de Sevilla. SEJ066: Mujeres, Bienestar y Ciudadanía
En este trabajo se hace un recorrido delorigen, estructura ycaracterísticas del Másteren Estudiosde Género y Desarrollo Profesional desde sus comienzos enel curso académico 2009-2010.El Másterdepende de la Escuela Internacional de Postgrado de la Universidad de Sevilla ysu Programa Académico incluyedos itinerarios:Intervención en procesos educativos y Violencia hacia las mujeres. Destacamosaspectos como:sudoble orientaciónprofesional e investigadora;lainterdisciplinariedad e intersectorialidad de las áreas de conocimientos implicadas en la formaciónacadémica(más de 20 áreas)de su alumnadoy en la dirección del máster;la participación deinstituciones,públicas y privadas, empresas, asociaciones, etc.que colaboran para las prácticas en empresas,que conectan nuestroalumnado con el mundo laboral y profesional; yelPrograma de Doble Máster entre la Universidad de Sevilla y la Pontificia Universidad Católicadel Perú, una de las universidades más prestigiosas de América Latina.Asimismo, también seplanteanretos futuros para su fortalecimiento, como la incorporaciónen el alumnado y cuerpo docente de áreas como las tecnologías, arquitectura, ingenierías, ciencias ambientales,o investigación biomédica básica.Por último, hay que señalarque el master hasido y esun referente en nuestra Universidad para el desarrollo de la igualdad en todos los ámbitos (docente, investigador y de transferencia del conocimiento).
Acciones de transferencia del conocimiento en el ámbito de la comunicación
(Universidad de Sevilla, 2025) García-Gordillo, Mar; Caro González, Francisco Javier; Cantalapiedra, María José; Universidad de Sevilla. Departamento de Periodismo II; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. SEJ619: Communication & Social Sciences
La influencia de los ESG en la cotización bursátil de las empresas: Un estudio bibliométrico
(Asociación Colombiana de Facultades de Contaduría Pública- ASFACOP, 2023) Burgos Baena, Agustín; Irimia Diéguez, Ana Isabel; Jiménez Naharro, Félix; Torre Gallegos, Antonio de la; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
El presente trabajo consiste en un estudio bibliométrico en el que se identifica cuales son las tendencias actuales de publicación en ESG y su influencia bursátil. El cual se trata de un problema de investigación de creciente interés principalmente por parte de USA, Canadá y China. No obstante, a pesar de la investigación previa los resultados no son concluyentes sobre la relación entre ESG y la influencia bursátil como son el caso de los estudios de Feng, J. (2022); Wong, J.B. (2022); Hebb, T. (2010). Así mismo, es recomendable emplear otros enfoques de estudio para abordar este problema desde otros puntos de vista que no sean mediante estudios empíricos y cuantitativos que permitirán a los investigadores profundizar y comprender mejor la problemática.
Medical teleconsultation from the patient’s perspective. A demographic segmentation
(Springer, 2025) Arenas Gaitán, Jorge; Ramírez Correa, Patricio E.; Ledesma Chaves, Pablo; Callarisa Fiol, Luis J.; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Junta de Andalucía
Medical teleconsultation is a tool that is here to stay among the services offered by health systems. Therefore, it is important to understand the process of adopting this technology. However, most studies have endorsed the point of view of health professionals. Our research adopts the patient’s point of view with a sample of 1500 patients who have used teleconsultation in Spain between May and November 2022, therefore, in a post-COVID-19 scenario. We started from a technology accept- ance model, UTAUT, and applied a novel segmentation technique: Pathmox. As a result, we have obtained six segments of patients using teleconsultation with differentiated technology acceptance processes, and we also propose strategies adapted to each of them.
The adoption of innovative urban mobility solutions from the service-dominant logic
(Emerald, 2024) Medina Molina, Cayetano; Rey Moreno, Manuel; Pérez Macías, Noemí; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Abstract Purpose Urban centers, with their dense populations and evolving mobility patterns, are pivotal in addressing global sustainability challenges. This study focuses on identifying the key elements driving the adoption of sustainable urban mobility innovations, with a renewed emphasis on cycling as a core component. Design/methodology/approach Employing the Service Dominant Logic framework, this research examines how various conditions associated with the cycling ecosystem influence the adoption or negation of bicycles as a sustainable mode of urban transportation. The study conducts a comprehensive analysis across 60 cities to unravel these dynamics. Findings The investigation reveals that five distinct combinations of conditions facilitate the adoption of bicycles, while two specific combinations lead to its negation. Importantly, the study uncovers the presence of a “lock-in” mechanism, a critical factor in hindering bicycle adoption in urban settings. Originality/value This research contributes significantly to the field of sustainable urban mobility by integrating Service-Dominant Logic with empirical findings from a diverse set of global cities. It provides valuable insights into the complex interplay of factors influencing cycling adoption, offering a nuanced understanding of the barriers and drivers in this domain. The identification of a “lock-in” mechanism as a key impediment to cycling adoption adds a novel dimension to existing literature, presenting actionable pathways for policymakers and urban planners to foster more sustainable and bike-friendly urban environments.
Social Capital in E-services Adoption
(Wiley, 2016-12) Rey Moreno, Manuel; Medina Molina, Cayetano; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Several studies acknowledge social network use's effect on university students’ learning process and that effect's moderating role in e-learning platform adoption. In line with Social Capital Theory, this study analyzes the differences in e-learning platform adoption between users of a generic social network, linked to bridging social capital, and users of a study-specific network, connected to the development of bonding social capital. The results show that a studies-linked social network has a more significant moderating effect on the relation between some antecedents of intention to use and effective use of e-learning platforms. Thus, this study advocates for the development and use of studies-linked social networks as a factor favoring the adoption of e-learning platforms.
Relational governance mechanisms in export activities: Their determinants and consequences
(Elsevier, 2016-11) Navarro García, Antonio; Sánchez Franco, Manuel Jesús; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Taking the relational paradigm, the channel theory and the contingency approach as an orientation, this study's aim is to analyze the determinants and the consequences of the relational governance mechanisms between exporters and their foreign distributors. Specifically, this work explicitly validates the interrelationships between the exporter's dependence on its foreign distributor, the exporter's international capabilities, the foreign market environment, relational norms and export performance. The results show that relational norms have a positive impact on an exporter's result and that the greater an exporter's dependence on its distributors, on its international competences and on the volatility of the foreign markets, the more the exporter needs to maintain a relation with its foreign distributors based on information exchange, flexibility and cooperation. The data scrutiny uses structural equation modeling (SEM) through PLS as the statistical instrument. The sample comprises 212 Spanish exporting firms.
Validation Of An Instrument For Measuring Intrapreneurial Intentions In University Students
(Springer, 2025) Baena Luna, Pedro; Maza-Ávila, Francisco J.; Sánchez Torné, Isadora; Pérez Suárez, Macarena; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Aplicada III
This study aims to design and validate an instrument to evaluate the Intrapreneurial Intentions of university students. For this purpose, the direct and positive influence that Individual Entrepreneurial Orientation exerts on the Attitude Toward Intrapreneurship and, in turn, on the Intrapreneurial Intentions of these students is analyzed. The instrument's validity and the proposed conceptual model have been studied through the multivariate method of partial least squares structural equations (PLS-SEM) in 469 university students. The results demonstrate the validity of the structural model, thus, confirming the validity of the proposed instrument because of the causal effect found between the Individual Entrepreneurial Orientation (Risk-Taking, Innovativeness, and Proactiveness) on the Attitude Toward Intrapreneurship variable and the latter's direct and positive impact on the Intrapreneurial Intentions. The most relevant implications of this study are that the higher the level of Individual Entrepreneurial Orientation in university students, the greater the possibility they will develop an Attitude Toward Intrapreneurship and, hence, the intentions to carry out intrapreneurial actions.
Concentración y desiertos de noticias: el mapa informativo andaluz
(Fundación CENTRA, 2025) Caro González, Francisco Javier; García-Gordillo, Mar; Bezunartea Valencia, Ofa; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Periodismo II; Universidad de Sevilla. SEJ619: Communication & Social Sciences
El periodismo local cumple una función fundamental para la articulación de los territorios, es la información más próxima al lector y de mayor utilidad y además tiene una función de servicio público muy relevante. La llegada de las nuevas herramientas digitales ha favorecido el crecimiento de medios de comunicación locales o hiperlocales (prensa digital) en ubicaciones impensables para un periódico en papel. El Proyecto «La información periodística y el bienestar: análisis de la función social de la empresa periodística andaluza (US 1380696)» ha realizado una investigación profunda sobre esta realidad detectando la existencia de 252 medios locales digitales en la comunidad autónoma, lo que en primera instancia denota la salud del sector en Andalucía. Uno de los resultados de esta investigación ha sido la elaboración de un mapa interactivo con el emplazamiento de cada uno de estos medios, esta herramienta da la ubicación exacta de los medios, también dónde se producen mayores concentraciones y los desiertos informativos. El conocimiento de esta realidad permite obtener conclusiones interesantes y también realizar propuestas para el fomento de herramientas de este tipo en aquellos lugares en los que no existen.
Previous beliefs and continuance intention
(Springer, 2013) Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work analyses the role of previous beliefs and attitudes on the intention to continue using online platforms. Although the literature has ignored the role of those variables in determining the continuance usage, this work makes use of the mediated relationships to verify its relevance. The conclusion is that, although previous attitudes do not have an impact on the continuance usage, the previous beliefs about the effort expectation, the perceived usefulness and trust do have an impact on the continuance intention to use an e-learning platform.
Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital
(Springer, 2019) Medina Molina, Cayetano; Rey Moreno, Manuel; Felício, José Augusto; Romano Paguillo, Inmaculada; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work aims to elucidate the profile of participants in crowdfunding initiatives among users of collaborative platforms, considering them as agents with a high likelihood of taking part in these initiatives due to being users of digital services. This delimitation is performed by investigating the link between two intrinsic factors (innovativeness and social capital) and participation in crowdfunding initiatives. After the analysis of a sample generated by the Sociological Research Centre (CIS) of 422 users of collaborative platforms, it is found that the two intrinsic factors analyzed are linked with participation in crowdfunding initiatives. Moreover, differentiation in participation among users of collaborative platforms corresponds to the adoption of new services (higher for crowdfunding participants) and bridging social capital (lower for crowdfunding participants). The results obtained suggest incorporation of crowdfunding projects in vertical thematic financial platforms to take advantage of the effect of social capital and innovative capacity to increase participation and maintain diversity of effective financing formulas.
Multichannel strategies in public services: levels of satisfaction and citizens’ preferences
(Springer, 2018) Rey Moreno, Manuel; Medina Molina, Cayetano; Barrera Barrera, Ramón; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work analyzes the behavior of two variables which can determine the use of different channels available to citizens to access public services (face-to-face, mail, phone and Internet). To do so, we will go deeply into the knowledge of the elements which determine the citizens’ satisfaction with face-to-face administration, as well as variables (gender and age) which can moderate the level of satisfaction with the different channels. We also analyze the citizen’s preference for the distribution channel, studying the moderator role which gender, age, marital status, religious beliefs and employment status can play in this. Use is made of data from the 2014 survey of CIS (Spain’s Center of Sociological Investigations) with a sample of 2479 people. The results indicate the presence of a moderator effect of gender and age on the face-to-face and phone channels but not on the rest. In the case of preference, all the variables analyzed moderate the level of preference for the different channels.
Influence of lapse of time when measuring causes and effects in the consumption of online services
(Elsevier, 2016-05) Rufín Moreno, Ramón; Medina Molina, Cayetano; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The intention to continue to use is a basic variable in the processes of consuming goods and services because such intention affects the organizations' wealth and surviving capacities. Commonly, researchers measure the continuance intention when the users are still receiving the service. Contrariwise, the main contribution of the present research is to measure the variables of consumer behavior as a sequence of events, thus providing a time gap that allows researchers to detect and measure the causes and the effects in the relationships among variables. The conclusions of the research are relevant both from an epistemological viewpoint and from the perspective of the marketing strategies suitable for services whose consuming processes are susceptible to time lapses.
Global model of export performance: Moderator role of export department
(Elsevier, 2016-05) Navarro García, Antonio; Arenas Gaitán, Jorge; Rondán Cataluña, Francisco Javier; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Taking the resource-based view (RBV) and contingency approach as orientation, this study explicitly validates the interrelationships between human resources, competitive intensity, export commitment, strategic behavior, and export performance—strategic and operational. This study also confirms how these relationships fluctuate depending on the existence of an export department in international organizations. The data scrutiny uses structural equation modeling (SEM) through Partial Least Squares (PLS) as the statistical instrument. The sample comprises 196 Spanish exporting firms.
Gender and E-Government Adoption in Spain
(IGI Global, 2013-08) Rufín Moreno, Ramón; Medina Molina, Cayetano; Sánchez Figueroa, Juan Carlos; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) models, which include trust as a central factor, are currently standard tools for studying the process of new technology acceptance, but some further research is needed to gauge how different variables could influence this process. This is the case of gender factor, given that there is no general accord in the literature as to the role of this variable. Thus, the present research focuses on hypothetical gender-based differences that could affect the explanatory model for e-Government adoption by citizens. The results of the study show that the effects of gender on e-Government involvement are nearly none—probably because these technology-based activities are quite broadly implemented in Spain by now. This in turn implies both, that in Spain e-Government usage level is similar between genders and that the behavior explaining model is virtually the same, with no gender traits acting on it -apart from a slightly particular role played by compatibility in the female case.
Facilitator and inhibitor factors: Adopting e-government in a dual model
(Elsevier, 2018-07) Rey Moreno, Manuel; Felício, José Augusto; Medina Molina, Cayetano; Rufín Moreno, Ramón; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This paper explores why many citizens avoid adopting e-government channels despite the apparent benefits of doing so. Theoretical support is provided by the dual factor and status quo bias theories. The study is based on questionnaire responses from a sample of users and a sample of non-users of e-government channels, with 923 valid responses in total. The use of a complementary qualitative method enhanced the study. The results verify that habit is the main inhibitor of adoption of e-government channels, while it is also the most influential factor in terms of the continuance intentions of existing users. Performance expectancy has a positive effect on continuance intention in users and intention to use in non-users. However, effort expectancy and resistance are also important for existing users. Therefore, if the administration wishes to increase citizens' use of e-government, it needs to develop different strategies for users and non-users.
Excellence management practices, knowledge management and key business results in large organisations and SMEs: A multi-group analysis
(Elsevier, 2016-12) Calvo de Mora Schmidt, Arturo; Navarro García, Antonio; Rey Moreno, Manuel; Periáñez Cristóbal, Rafael; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Following the total quality management (TQM) philosophy and the knowledge management (KM) approach, this contribution aims to study the influence of process methodology and partner management on KM, as well as the relationships between this variable and key business results. We also analyse the moderating role of organisational size in these previous relationships. The hypotheses proposed in our research model are tested on a sample of 225 Spanish companies with experience in TQM through evaluations using the EFQM Excellence Model. The partial least squares structural equation modelling (PLS-SEM) approach was used to test the research model. In order to assess the moderating effects of organisational size, we adopt a multi-group approach using two subsamples with large firms and small and medium-sized enterprises (SMEs). Our findings indicate that the use of process methodology and the involvement of partners are key factors for KM to have a significant impact on the key results of the business, both strategic and operational. Moreover, the organisational size is determinant when analysing the effect of process methodology and partner management on KM. In this sense, process methodology has a greater effect on KM in the SMEs. On the contrary, the relationship between partner management and KM is more intense in large firms. Finally, it is noted that KM can be effective and can improve the key business results independently of the size of the organisation.
Dual models and technological platforms for efficient management of water consumption
(Elsevier, 2020) Rey Moreno, Manuel; Medina Molina, Cayetano; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The social and environmental challenges facing the planet require changes in consumption patterns. It is common in the literature to propose growth models of growth and persuasive technology to respond to the scarcity of resources from an efficient management of demand. In this situation, the paper analyzes the facilitator and inhibitor factors (dual models) which affect the intention to use and the effective use of a platform that monitors water consumption. A focus group with 7 participants and a survey with a sample of 401 people brought to light that the intention to use efficient water consumption platforms is determined by performance expectancy, habit and facilitating conditions. In terms of inhibitors, resistance that affects the intention to use mediates the impact of sunk costs, inertia, perceived value, transition costs and uncertainty. The paper proposes some theoretical and managerial implications related to the use of efficient water consumption devices, as well as to the development of individual prosocial habits. This paper's main theoretical contribution is to raise awareness on the need to supplement traditional models from a dual perspective. Likewise, confirmation is sought on the applicability of efficient water consumption platforms in the means of monitoring consumer habits and behavioral patterns.

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