Artículos (Administración de Empresas y Marketing)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

Examinar

Mostrando 1 - 20 de 979

From Collective Norms to Personal Responsibility: Integrating TPB and SDT to Explain Green Banking Behaviors in a Transitional Society
(Wiley, 2025) Kaçani, Krisdela; Kokthi, Elena; González Limón, Myriam Luisa; López Bonilla, Luis; Análisis Económico y Economía Política; Administración de Empresas y Marketing
This study investigates how environmental concern translates into green banking behavior by distinguishing three behavioral mechanisms: cost-sensitive (instrumental—via perceived benefits and adoption intention), loyalty-based, and sacrifice-based (affective—via trust). Grounded in the theory of planned behavior (TPB) and self-determination theory (SDT), we employ structural equation modelling (SEM) and a conditional moderated mediation model (PROCESS Model 11), with perceived benefits, adoption intention, and trust serving as mediators, and personal responsibility and social norms acting as moderators. Findings indicated that different psychological paths trigger different outcomes of pro-environmental financial behavior. Artificial neuralnetworks (ANN) complement the analysis by detecting nonlinear patterns, supporting the multidimensional nature of environmental behavior. The study challenges one-dimensional measurement of green behavior and underscores the need for tailored policy approaches in sustainable finance. By aligning motivation types with targeted behavioral outcomes, this work advances applications of behavioral economics in green banking.
Online Reputation for Food Sector Exporters in the B2B Context: The Importance of Sustainability
(MDPI, 2023) Puma Flores, Manuel Jesús; Rosa Díaz, Isabel María; Administración de Empresas y Marketing
Food exporting companies play a fundamental role in the development of international trade. However, the conceptualization and measurement of their online corporate reputation has not been extensively studied in Business to Business markets, unlike in Business to Consumer contexts. The aim of this research is to identify the variables that determine the online reputation of food companies operating in B2B markets, and to analyze their relationship with the volume of food exports. For this purpose, a three-stage quantitative and qualitative study has been developed, based on in-depth interviews with experts from export organizations and managers of Peruvian food exporting companies, the estimation of an Advanced Sentiment Analysis, the construction of a Total Online Reputation Index (TOR), and the development of regression analysis. The study has identified 13 variables that affect the online reputation of food exporting companies and indicates that the presence of sustainability content on their website and the number of pages visited positively affect the volume of food exports. Moreover, the TOR could have a significant explanatory capacity with respect to company exports. These results constitute a reference guide for both companies in the sector and official export agencies, highlighting the critical aspects to promote their exports.
Uso de influyentes en las redes sociales como herramienta de marketing en el sector de la moda
(Wanceulen, 2024) Torres García, Marina; Rosa Díaz, Isabel María; Administración de Empresas y Marketing
Actualmente vivimos en una sociedad donde la moda cambia a gran velocidad provocando que las empresas asociadas a este sector se vean obligadas a progre- sar con ella y adaptarse a los cambios. La rapidez de estas transformaciones se ve acentuada con la llegada de las redes sociales, con la cual surgen nuevas herra- mientas de comunicación para llegar al público objetivo. En este contexto aparece la figura del influyente, el cual se relaciona con las diversas marcas a través del marketing de influencia. Como podremos compro- bar, esta figura sirve de gran ayuda para mantener actualizadas las últimas ten- dencias y así cooperar con que las marcas conserven su presencia en la mente de los consumidores ya que influyen en diversas etapas del proceso de compra. Si bien es cierto, existen diversos tipos de influyentes y no todos ellos serán igual de válidos para las empresas, por lo que deben saber escoger a la persona adecuada para conseguir los resultados esperados teniendo en cuenta los riesgos que conlleva hacer publicidad mediante esta figura.
Promoting sustainable agri-food systems through sustainability and responsible marketing: The case of peruvian companies at international trade shows
(Elsevier, 2024) Puma Flores, Manuel Jesús; Rosa Díaz, Isabel María; Administración de Empresas y Marketing
For companies in the agri-food sector, sustainability marketing represents a strategic tool, insofar as it enables companies to achieve sustainability in their production and commercial processes, while, at the same time, exerting a fundamental influence on their reputation. This study raises the following research questions: How do agri-food exporting companies view sustainability marketing and its practical application? To which aspects of their sustainable marketing system do such companies attach greater or lesser importance? Using a constructive research approach, a study was carried out by conducting interviews with experts in the sector, as well as with managers from agrifood export companies. On the basis of such interviews, an analytical framework as well as an accessible management tool comprising 17 variables (grouped into 6 sets) are proposed to support the man- agement of sustainability marketing by companies in the agri-food sector. The results indicate that companies prioritized strategies linked to the certification of their production systems and their quality, as well as logistical capacity, environmental certifications, and commitment to climate change and fairtrade principles. Among the aspects they attach less importance, the ones related to distribution systems stand out. These results serve as a basis to support the managers of agri-food exporting companies in developing more sustainable agri-food systems through the appropriate and comprehensive use of sustainability marketing. A recommendation further arises for companies to align their sustainability marketing strategies with their market positioning, in order to support both their reputation and their competitive advantages.
Academic International Rankings: Reality and Ambition of Jordanian Universities
(Elite Scientific Forum, 2024) Salim Haddad, Rami Yousef; Rosa Díaz, Isabel María; Administración de Empresas y Marketing
The importance of international academic rankings for universities around the world has increased recently, and it is time to consider the status of Jordanian universities in this regard. Thus, this paper explores the position of Jordanian universities in terms of the three most common rankings (ARWU, QS, THE). By providing a comparative analysis of universities' rankings and identifying the most important challenges they encounter, the study’s findings indicate that some indicators differ significantly across the selected rankings. There is a weakness in the capabilities of Jordanian higher education institutions to meet global competitive standards, especially in the areas of scientific research, citations, and international cooperation. Therefore, this study is needed by Jordanian universities to exert more effort in complying with international academic ranking criteria, such as developing scientific research, attracting foreign students, academic staff, academic reputation, and building partnerships, which enhances the academic ranking positioning and improves academic competitive advantage among local, regional and international universities. The study's practical implications for Jordanian universities are more future conducted studies concerning international and local academic studies.
Identifying the necessary elements in audit quality for customer retention
(Emerald, 2025) Agustí Pérez, María de las Aguas; Vázquez-Sánchez, Adolfo; Orta Pérez, Manuel; Contabilidad y Economía Financiera; Administración de Empresas y Marketing
Purpose – This study aims to analyze the relationship between perceived audit quality and client loyalty from a service-oriented perspective. Itseeksto validate previousfindings on thisrelationship and, critically, to identify the specific quality dimensions that are essential for ensuring client loyalty in auditing services. Design/methodology/approach – A quantitative study was conducted using data from 234 Spanish firmssubject to mandatory auditing. A combination of Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA) is employed to evaluate the impact of perceived quality, assessed through the SERVPERF scale, across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Findings – Results confirm that perceived quality significantly influences client loyalty. However, not all dimensions are equally important; reliability, responsiveness, assurance, and empathy are identified as necessary conditions for loyalty, while tangibles do not emerge as critical. This highlights the need for audit firms to ensure that these dimensions of quality are adequately perceived by clients to maintain long-term loyalty. Practical implications – The study provides insights for audit firms aiming to enhance client loyalty through targeted quality management strategies. It is suggested that firms should follow a holistic approach regarding quality whilst avoiding overinvestment in certain dimensions. Originality/value – By integrating PLS-SEM with NCA, this research provides a novel approach to distinguishing between necessary and sufficient conditions for client loyalty. The findings contribute to the literature on audit quality management and offer valuable guidance for practitioners seeking to enhance client retention through improved service quality.
Technological-organisational-environmental determinants of cloud accounting system usage in Indonesian SMEs
(Universiti Sultan Zainal Abidin, 2025) Permatasari, Devi; Mohammed, Nor Farizal; Shafie, Nur Aima; Sánchez del Río Vázquez, María Elena; Administración de Empresas y Marketing
Background and Purpose: Small and medium-sized enterprises (SMEs) refer to small-scale businesses operated by individuals or business entities. Cloud accounting systems offer a practical solution to improve SME business performance by combining computer technology and internet connectivity, allowing users to access the system anytime and from any location. According to the Technological-Organisational-Environmental (TOE) framework, various factors within technological, organisational, and environmental contexts influence the adoption of cloud accounting systems in SMEs. This study targets SMEs registered with Indonesia’s Ministry of Cooperatives and SMEs, along with members of crowdfunding platforms.Methodology: The study collected 233 samples over a six-month period and employed SEM-PLS analysis, a method that reduces errors across all endogenous latent variables.Findings:The study revealed that technology readiness, representing the technological context, along with all variables within the organisational context, influence SMEs’ adoption of cloud accounting systems. Conversely, security concerns—also part of the technological context—and all variables from the environmental context do not significantly determine SMEs’ use of cloud accounting systems.Contributions: The study broadens the application of the TOE framework within the context of a developing country, specifically Indonesia
The metaverse revolutionises tourism marketing: a systematic review of the literature
(Emerald, 2025) Pavón Delgado, Alicia; Arteaga Sánchez, Rocío; Suárez Redondo, Eva María; Administración de Empresas y Marketing
Purpose – This paper aims to understand, through a systematic review of empirical studies, how the metaverse is transforming the tourism industry and marketing strategies. Design/methodology/approach – This study employs a systematic literature review to address the proposed research questions. The review includes 56 peer-reviewed articles focused on tourism in the metaverse and the application of marketing strategies within this emerging sector. Findings – The main conclusions are that the co-creation of value between the different stakeholders and the development of the “socialisation” factor is essential. It is also important to note that government strategies to promote tourism are still incipient, although Seoul, the first city to enter the metaverse, is a reference. Practical implications – The implications of this study are both theoretical and practical, as it both provides a basis for current metaverse and tourism research and identifies gaps for future research to address, thus bringing a practical focus to the article. Originality/value – This study offers one of the first reviews to comprehensively and systematically analyse empirical research on the impact of the metaverse on the tourism sector. Our contribution is to provide a brief overview of the new opportunity offered by the metaverse, specifically in the tourism industry, with the help of marketing strategies, and present the future lines of research that still need to be addressed.
Emotions associated with teleconsultation: An analysis of users’ messages on X (Twitter) in Chile
(Elsevier, 2025-12) Ramírez Correa, Patricio E.; Rondán Cataluña, Francisco Javier; Arenas Gaitán, Jorge; Administración de Empresas y Marketing
Background: Digital healthcare transformation requires incorporating patient perspectives. Increasingly proactive citizens utilize teleconsultation, fostering doctor–patient–technology integration that enhances system efficiency, service quality, and sustainable healthcare management. Objective: This study focuses on exploring perceptions of satisfaction related to teleconsultation, using emotions detected on X (Twitter) as a reference. Methods: First, an analysis of the predominant emotions in the posts (tweets) of users belonging to the three main metropolitan areas is carried out. Then, using one type of structural equation modelling that is Partial Least Square (PLS-SEM), we identify the emotions that have the most significant influence on the variability of satisfaction, taking into account geographical differences. Results: The results highlight trust as the most relevant emotion to explain the variation in satisfaction and reveal statistically significant differences between the different areas analysed. A considerable proportion of the pop- ulation is not satisfied with this mode of healthcare provision. Conclusions: This study highlights key factors influencing the integration of teleconsultation into healthcare systems. Patient perspectives and emotional responses—particularly trust, anticipation, fear, and sadness—are critical for successful implementation. Findings reveal regional disparities in satisfaction, with more developed areas providing superior teleconsultation experiences, likely due to stronger infrastructure and resources. Moreover, variations were identified in how emotions affect satisfaction across regions, underscoring the need for context-specific approaches. Strategies that enhance trust and mitigate fear in less developed regions appear essential. These insights emphasize the importance of aligning digital healthcare initiatives with patient- centered, regionally tailored management practices.
Metaverse use intention as a function of psychographic segmentation: the VALS scale applied to tourist behavior
(Emerald, 2025) Ledesma Chaves, Pablo; Gil Cordero, Eloy; Maldonado López, Belén; Administración de Empresas y Marketing
Purpose – To understand the factors that influence Spanish national tourists’ intention to use the metaverse with the integration of constructs of technological adoption and psychographic profiles, and to draw new conceptual and methodological lines concerning immersive virtual reality experiences in the tourism sector. Design/methodology/approach – Nowadays, the travel industry has turned its attention to metaverse systems and the opportunities they offer for tourism experiences that circumvent physical limitations. This research develops a model integrating technology adoption constructs and psychographic profiles determined by the Values and Lifestyles Scale (VALS) to identify the intention of Spanish tourists to use metaverse systems. The model is tested using fsQCA asymmetric methodology and NCA (necessary conditions analysis), developed with fsQCA 3.0 and RStudio v.4.2.2 software, respectively, with data collection from 429 national tourists in Spain. Findings – The results indicate that curiosity and novelty, together with the psychographic dimensions of innovators and intellectuals, are significant antecedents for the intention to use the metaverse. Perceived ease of use of the metaverse, combined with the psychographic dimension of manual skills and a liking for mechanical devices, are the core conditions for intention to use the metaverse, while leaders and conservatives are negated or absent psychographic dimensions. Originality/value – Recent advances in artificial intelligence (AI) have increasingly encouraged people to move their lifestyles into virtual environments while companies in the travel industry prepare for the many opportunities they offer. Although the metaverse promotes social interaction among users, there is a lack of understanding regarding the factors that will affect its intended use by tourists. This gap arises from insufficient conceptual and methodological approaches, as the relationship between individual and social behaviors has not been adequately considered within information systems (IS).
Metaverse and overtourism: positive and negative impacts of tourism development on local residents
(Emerald, 2025) Gil Cordero, Eloy; Maldonado López, Belén; Ledesma Chaves, Pablo; Administración de Empresas y Marketing
Purpose – Tourism is a dynamic phenomenon that has evolved constantly, generating both positive impacts, such as economic growth and employment opportunities and negative effects, such as environmental degradation and price increases. This study examines the role of metaverse satisfaction as a mediating variable between the perceived positive and negative impacts of tourism development. Design/methodology/approach – The study analyzes data from two culturally similar tourist destinations, Spain and Italy, involving 864 participants. A structural equation modeling approach was employed using SmartPLS software to evaluate the mediating role of metaverse satisfaction in the relationship between tourism impacts and perceptions of development. Findings – The findings confirm that metaverse satisfaction significantly mediates the relationship between positive and negative impacts on tourism development perceptions. This indicates that emerging technologies like the metaverse can mitigate the adverse effects of tourism while enhancing its positive aspects. Originality/value – This study addresses a critical gap in the literature by exploring the intersection of emerging technologies and tourism development, focusing on the metaverse – a novel and under-researched area in the tourism domain. It highlights the potential of the metaverse to act as a mediator, balancing the dual impacts of tourism. Given the increasing challenges posed by overtourism and its effects on local communities, this research provides essential insights into how technological innovations can support more sustainable and equitable tourism practices. The findings offer a unique perspective, emphasizing the urgent need to integrate advanced digital tools into tourism management strategies.
Formulación del perfil de los problemas empresariales del entorno de Sevilla mediante el mapa relacional de inquietudes empresariales
(Alta dirección, 2008) Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Martínez Román, Juan Antonio; Administración de Empresas y Marketing; Economía Aplicada I
En su trabajo cotidiano nuestros directivos y empresarios se enfrentan necesariamente a importantes retos y problemas. El diagnóstico con mayor valor añadido de los problemas que influyen en las organizaciones empresariales requiere, por una parte, indagar en las opiniones particulares de los responsables de nuestras empresas y, por otra, la síntesis de la información, generando conocimiento útil para los ejecutivos. A raíz de la información obtenida en entrevistas a directivos y empresarios de 80 empresas representativas de la realidad económica de la provincia de Sevilla, se ha elaborado un mapa de inquietudes empresariales. Este modelo es una herramienta gráfica con la que es posible observar de un vistazo y con precisión, el perfil de los grandes problemas del entorno que más inquietan a los directivos y empresarios.
Analysis of innovation in SMEs using an innovative capability-based non-linear model: A study in the province of Seville (Spain)
(Elsevier, 2011) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Tamayo Gallego, Juan Aurelio; Economía Aplicada I; Administración de Empresas y Marketing
This article analyzes organizational characteristics associated with innovative outcomes of SMEs in local economies with a low level of technological and R&D activities, where the indicators generally used to gauge technological innovation do not offer sufficient data. For the study of innovation in such economies, we propose a conceptual model based on innovative capability which also includes explanatory variables of environment and other contextual factors of the firms. Through a process of filtering spurious variables and incorporating quadratic components, we have varied the original linear structure to form a quadratic model with greater explanatory capacity and better results. The resulting quadratic model has undergone various contrasts of hypotheses, thus demonstrating the effectiveness of the model as a whole and of its basic components, as well as the importance of the main explanatory variables. Finally, the model has also proven to be valid in all sectors.
Innovativeness and business performances in tourism SMEs
(Elsevier, 2015) Martínez Román, Juan Antonio; Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Romero García, José Enrique; Economía Aplicada I; Administración de Empresas y Marketing
Research on innovation in the tourism industry has gained relevance, and in recent years knowledge of this complex phenomenon has increased. The article proposes a two-stage interactive model based on innovative capability, environment and other contextual factors of firms, in order to explain first, the innovative outcomes in products and processes and, subsequently, the influence of these outcomes on the profitability of SMEs in the Andalusian hospitality industry. The model has undergone various hypothesis tests, thus demonstrating its validity, the importance of the main explanatory variables and the existence of a positive linear relationship between innovative outcomes in products and processes, and business profitability.
Innovativeness and its influence on growth and market extension in construction firms in the Andalusian region
(Elsevier, 2017) Martínez Román, Juan Antonio; Tamayo Gallego, Juan Aurelio; Gamero Rojas, Francisco Javier; Economía Aplicada I; Administración de Empresas y Marketing
Innovation is playing an increasingly prominent role in competitive advantage. To explore innovation in the construction industry, we have studied a sample of 113 Andalusian firms in this sector, tackling two key issues. Firstly, we address how firms innovate. A multiple linear regression model allows us to observe that internal factors contribute to product innovation, whereas external knowledge sources are predominant in process innovation. Secondly, statistical hypothesis testing validates the positive impact of product innovation on internationalization, and of process innovation on firm growth. Hence, innovation helps to boost competitiveness in construction firms, making it beneficial during periods of crisis.
Innovativeness and internationalization in SMEs: An empirical analysis in European countries
(Elsevier, 2019-11) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Delgado González, María Loreto; Tamayo Gallego, Juan Aurelio; Economía Aplicada I; Administración de Empresas y Marketing
Innovation is essential to the knowledge economy and requires organizations to open to external markets. This paper delves into the influence of product innovation on internationalization in SMEs and elaborates an explanatory model of their innovative behavior. Analysis of the data of 123,395 surveys of firms in 13 European countries demonstrates that product innovation drives the firm's commercial expansion and favors its exportation activity, though with a non-linear relationship and decreasing performances as innovation level increases. It is also demonstrated that, in general terms, risk in geographic market extension does not vary in a relevant way when firms are more innovative. Significant differences were detected between countries in regard to the impact of innovation and its marginal utility, and in the evolution of risk in said market extension with increasing innovation. The comparative analysis reveals differences between more and less technological industries, and, on an aggregate level, between more developed economies in the Western and Eastern European transition economies, with less marked disparities from north to south. Analysis of the model reveals the prominence of internal variables in innovative behavior, as well as a certain disconnect between firms and the institutional context in the set of countries.
Empirical analysis of organizational archetypes based on generation and adoption of knowledge and technologies
(Elsevier, 2020-09) Martínez Román, Juan Antonio; Gamero Rojas, Francisco Javier; Tamayo Gallego, Juan Aurelio; Delgado González, María Loreto; Economía Aplicada I; Administración de Empresas y Marketing
The generation and adoption of technologies have been considered key factors in resolving inconsistencies in research on the innovative phenomenon, though few studies have taken this stance. In this paper, we empirically test the validity of this theoretical framework, using the data of 87,911 surveys of firms in 13 European countries from CIS-2012. This information has allowed us to find strong evidence for the existence of four organizational archetypes based on the generation and adoption of technologies, with relevant differences in organizational characteristics and tendency toward radical innovation in products.
Impact of creative event experiences on the intention to revisit peripheral cross-border destinations: the smuggling festival
(Emerald, 2025) Maldonado López, Belén; Arteaga Sánchez, Rocío; Solano Sánchez, Miguel Ángel; Administración de Empresas y Marketing; Junta de Andalucía
Purpose – The aim of this study is to analyse whether the experience of creative tourism – in terms of satisfaction, authenticity and memorability – in peripheral regions with shared intangible heritage plays a significant role in the decision to revisit border tourism destinations. Specifically, the study explores tourist experience in the Smuggling Festival held in the cross-border region of Sanlúcar de Guadiana (Spain) and Alcoutim (Portugal) in March. Design/methodology/approach – A partial leastsquaresstructural equation model (PLS-SEM) is used for data analysis because it is an appropriate technique for exploring the relationships between authenticity, satisfaction and intention to revisit peripheral, cross-border destinations. Findings – The results indicate that satisfaction with the Smuggling Festival and its authenticity are significant variables in the decision to revisit a cross-border and peripheral destination based on a memorable creative tourism experience. The present study indicates that creative experience, through perceived satisfaction, has a significant impact on the intention to revisit the border destination. Practical implications – This study contributes to provide useful information to tourism agents and local administrations for better tourism and economic management of festivals in border areas. The findings help service providers to design specific and truly unforgettable experiences for tourists, encouraging repeat visits through satisfaction with the experience in the chosen destination. Originality/value – This research contributes to creative tourism strategies for peripheral areas, supporting trend detection in border festival management and forming a basis for regional growth strategies in rural, depopulated regions. Its novelty liesin the fact that it focuses on a specific festival (the Smuggling Festival) in a poorly explored cross-border context
When words are not enough: The combined effects of autism meta-stereotypes and recruitment practices aimed at attracting autistic job-seekers
(Wiley, 2024) Goldberg, Caren; Willham, Evan; Administración de Empresas y Marketing; European Union (UE)
Based on research on meta-stereotypes and signaling theory, we examined the effects of organizational signaling on the attraction of autistic applicants. Our model predicted that meta-stereotypes and the combination of expressed and evidence-based autism- conscious signals would have simple and joint effects on candidates' fit perceptions, which would, in turn, affect their job pursuit intentions. Further, we expected that the effect of signaling on our outcomes would be weaker among candidates with strong negative autism meta-stereotypes. Prior to testing our hypotheses, we conducted a focus group to determine the supports that autistic job seekers deemed most impor- tant. As the ability to work from home (WFH) was overwhelmingly the most cited sup- port, we included this as our evidence-based signal. Specifically, we examined the combined effect of disability-conscious (vs. disability-blind) diversity statements and WFH (vs. retirement benefits) on expected fit and subsequent job pursuit intentions. Both meta-stereotypes and combined signals significantly influenced fit expectations. Further, the autism-friendly signals significantly affected the fit of candidates with weak and moderate negative meta-stereotype, but not the fit of candidates with strong meta-stereotypes. In addition, our results indicate that the signal x meta- stereotype interaction had an indirect effect on job pursuit intentions. Findings are dis- cussed vis-à-vis the research on signaling theory and practical guidance is offered to employers seeking to attract the growing number of autistic job seekers.
Impact of IS capabilities on firm performance: the roles of organizational agility and industry technology intensity
(Wiley, 2020) Felipe Llanos, Carmen; Leidner, Dorothy E.; Roldán Salgueiro, José Luis; Leal Rodríguez, Antonio Luis; Administración de Empresas y Marketing; Junta de Andalucía
Drawing on the information technology (IT)-enabled capabilities perspective, this study develops a model that extends our knowledge of the mechanisms through which IT contributes to business value. Specifically, we provide new insights to the stream of research that proposes organizational agility to be a higher order capability enabled by information systems (IS) capabilities that impacts firm performance, and we test the contingency effect of an important environmental factor—the technology intensity of the industry. To empirically study the proposed relationships, data were collected from 153 Spain-based firms and analyzed using a partial least squares structural equation modeling. The results indicate that IS capabilities positively affect firm performance through the full mediation of organizational agility. Furthermore, a multigroup analysis reveals that the impact of IS capabilities on organizational agility is greater for companies in high-tech intensity industries than for those in medium-tech intensity industries. An important implication is the identification of some capabilities that might jointly enhance firm performance through their interplay, as well as the external environmental factors that influence these relationships. When designing firms’ IT strategies, managers seeking to optimize firm performance should embed appropriate IS capabilities into the key business processes to enable an agile response in the organization.

Examinar

Envíos recientes