Artículos (Administración de Empresas y Marketing)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

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International alliance networks, expansion modes and coopetition
(Emerald, 2023) Bolívar, Luis Miguel; Casanueva Rocha, Cristóbal; Castro Abancens, Ignacio; Administración de Empresas y Marketing; Ministerio de Economía y Competitividad (MINECO). España
Purpose Multinational enterprises (MNEs) strive to expand into new markets either by exploiting their resource base or by gaining access to partner companies that own the required resources. Thus, companies face the compete–cooperate–coopete decision. The purpose of this study is to determine the effect of MNEs’ networks of interorganisational alliances, and their interaction with resource ownership, and market attractiveness, on the choice of international expansion modes, whether they are sole venture (competitive) or collaboration agreements (cooperative) or both (coopetitive). Design/methodology/approach A biprobit model is used to analyse more than 50,000 new international operations by 164 MNEs in a five-year window. A moderation analysis is carried out to reveal the interaction between network centrality, resource ownership and market size. Findings The results show the extent to which the competitive–collaborative contradictory forces attenuate each other in different market scenarios. This study’s contribution advances the resolution of the resource allocation dilemma by recognising the conditions for the selection of each expansion mode: sole venture, cooperation and coopetition. Originality/value Mainstream international business theory claims that firm’s own resources and transaction outcomes are generally sufficient to explain their international expansion decisions, whereas network and social capital theories focus on the role of relationships and network embeddedness. Both perspectives seem to neglect the fact that firms frequently develop both factors simultaneously. This study bridges these perspectives and reveals the interplay between resource ownership, alliance network centrality and market size for MNEs’ expansion mode choice.
Network resource mobilisation limitations and the alliance portfolio network
(Emerald, 2021) Bolívar, Luis Miguel; Castro Abancens, Ignacio; Casanueva Rocha, Cristóbal; Gallego Agueda, María Ángeles; Administración de Empresas y Marketing; Ministerio de Economía y Competitividad (MINECO). España
Purpose The purpose of this study is to examine how access and mobilisation of network resources influence a firm's performance. It has been established that alliance portfolio (AP) network parameters shape the access to network resources; however, resource access understood as value creation differs from resource mobilisation understood as value capture. Hence, the paper contributes towards the comprehension of AP performance by examining the extent to which a firm's level of network resource mobilisation (NRM) plays a role in improving financial performance and how this strategy conditions the benefits obtained from a firm's AP. Design/methodology/approach This study employs an interorganisational network approach to describe the APs of firms; subsequently, it examines how AP network parameters and resource mobilisation determine financial performance. To this end, sequential multiple regression models are applied to a sample from the Top International Airlines database, covering 135 portfolios that correspond to 1117 codeshare partnerships. Findings The analyses show that the NRM level has an inverted U-shaped relationship with revenue performance, thereby revealing the limitations and considerations in the strategic alliance strategy. In addition, the authors show how the resource mobilisation decision moderates the faculty of AP parameters to influence a firm's financial performance, thereby exposing the nuanced relationship between AP size, diversity and redundancy. The findings convey strategic and practical implications for managers regarding how to capture value from their APs. Practical implications The findings suggest the need for NRM to form part of a firm's AP management capability, so that, by acquiring superior strategic knowledge in NRM, the firm is able to extract value from its AP through the optimal exploitation of complementary assets. Originality/value Previous research has highlighted the multidimensional nature of APs at the theoretical level; however, no simultaneous empirical analysis of various AP parameters has yet been produced. The research empirically analyses an AP network and how its parameters affect financial performance in the presence of a resource mobilisation strategy. Not only do the authors introduce the analysis of the curvilinear relationship between the level of NRM and a firm's performance, but also of its role in advancing the AP literature.
Global foreign direct investment: a network perspective
(Elsevier, 2019) Bolívar, Luis Miguel; Casanueva Rocha, Cristóbal; Castro Abancens, Ignacio; Administración de Empresas y Marketing; Ministerio de Economía y Competitividad (MINECO). España
Foreign Direct Investment research has usually focused on inward and outward levels of assets flows and stocks, yet very few studies have examined the Global FDI Network. We study the economic performance of countries in terms of their associations with certain FDI partners employing social network analysis. This new approach shifts the focus away from the study of certain country features and their influence on FDI stock levels. Our study of FDI stocks from 229 economies sheds light on the interactions of the global FDI network within its singular context of country-level determinants, its after-effects, internal patterns, and relationship with the network of Bilateral Investment Treaties (BITs). Our conclusion is that country features such as size, openness, skill levels, and institutional stability not only set the pace of FDI, but that they also influence both the network structure and the power positions of each node. We investigate whether that structure responds to homophilic relations between countries or to core-periphery patterns with only a few core economies and we question the strategy of signing BITs to form FDI relations. Finally, we inquire into strategic connections with powerful partners, to ascertain whether they provide beneficial settings for country growth and trade performance.
Redefining the tourism destination competitiveness index beyond a purely economic approach
(Taylor & Francis, 2025) González Rodríguez, María Rosario; Díaz Fernández, María del Carmen; Pulido Pavón, Noemí; Borrero Molina, Diego Vicente; Universidad de Sevilla. Departamento de Economía Aplicada I; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The paper designs a composite competitiveness index that encompasses the competitive and comparative advantages grounded in the theoretical framework by Ritchie and Crouch (Citation2003. The competitive destination: A sustainable tourism perspective. Cabi). The methodology employed is based on Data Envelopment Analysis and Multi-Criteria Decision-Making models, and the Travel and Tourism Development Index by the World Economic Forum as a proxy of competitiveness of tourist destinations for 116 tourist destinations worldwide. The findings reveal that competitive advantage commands a higher weighting in the definition of the composite competitiveness index compared to that of the comparative advantage, and differences in the ranking position of countries are offered. Not only can the results provided serve to guide policymakers in their analysis of tourism competitiveness and in the development of tourism policies, but they can also be employed as a tool by the tourism industry and tourism economies towards achieving a higher level of competitiveness of the destination.
Determinants of user behavior in 360º virtual tours: a hybrid analytical approach with PLS-SEM and fsQCA
(Taylor & Francis, 2025) González Rodríguez, María Rosario; Díaz Fernández, María del Carmen; Caber, Meltem; Albayrak, Tahir; Universidad de Sevilla. Departamento de Economía Aplicada I; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The research aims to deepen the scientific knowledge on the determinants of technology users’ experiences and behaviors related to 360º virtual tours. The multivariable relationships among information quality, other people’s recommendations, sensation-seeking, perceived value, technology raeuse intention, and destination visit intention were examined by adopting a hybrid analytical approach. While the linear relationships based on Stimulus-Organism-Response Paradigm were tested by a variance-based structural equation modelling; unexplored and more complex interactions based on the Complexity Theory were examined by a fuzzy set qualitative comparative analysis. This study provides guidance to tourism authorities in understanding technology users’ virtual tour-based experiences and behaviors.
Corporate entrepreneurship strategy: measuring and mapping an impact model
(Springer, 2025-06-16) Baena Luna, Pedro; García Río, Esther; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
Research studies on corporate entrepreneurship have been increasing in recent years. This is a consequence of the interest in entrepreneurship, the need for strategic renewal, and the promotion of innovation in firms. The corporate entrepreneurship strategy is part of corporate entrepreneurship, and one of the most frequently used models in scientific research is one proposed by Ireland, Covin, & Kuratko. This research paper conducts a systematic review of the literature to analyze the use and application of this model. The scientific databases consulted were Web of Science and Scopus, with an initial result of 1133 articles. Once the results were unified, 456 were finally selected for analysis. The bibliometrix tool was used to process the information and provide annual production results, and analyze journals, authors, documents, keywords, etc. These results will allow us to identify the prominent authors and research topics in this area, examine the main conceptual, intellectual, and social structures, and detect future research opportunities. The results show that despite the large number of citations, the number of research papers showing the model’s feasibility is still insufficient.
Tourist’s Satisfaction, Image or Emotions?
(2012) Rey Moreno, Manuel; Medina Molina, Cayetano; Rufín Moreno, Ramón; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
The competition that tourist destinations are now facing is constantly increasing the need to gain an understanding of the process according to which these destinations generate consumer satisfaction. But given that consumer behavior is more influenced by disconfirmation of expectations than by satisfaction only the study of emotions must also be included in the traditional research that analyzes the relationship between destination image, quality and satisfaction. The study will analyze the influence of destination image on tourist loyalty for the city of Seville, introducing the cognitive theory of emotions into models that studied the relationship between image, satisfaction and loyalty in order to analyze the effect of expectation disconfirmation on visitors' intended future behavior. Consequently, the study will analyze the applicability of the cognitive -affective -behavioral sequence as it applies to tourist destination loyalty, including the potential moderating effect that certain tourist traits such as gender, previous visits to the destination, or origin may have. The study pursues two primary objectives: first, to study how the model presented works as a whole; and second, to determine whether these relationships show differences according to the moderating variables being analyzed.
Mapping the relevance and influence of gender in social economy enterprises: A review based on bibliographic analysis
(Wiley, 2025-05-16) García Río, Esther; Rincón Roldán, Francisco; Baena Luna, Pedro; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
The reality of the social economy has traditionally givenrise to various debates and has been examined from dif-ferent perspectives by academia. In this article, we con-ducted an in-depth study through a bibliometric analysisof the scientific literature that addresses the reality of thesocial economy (in its different expressions) from a gen-der perspective. This enabled the establishment of theconceptual, intellectual and social structure of the sci-entific research literature related to these two realities.Among 703 initial articles derived from Web of Scienceand Scopus queries, 250 were studied and processedusing the Bibliometrix tool after harmonization. Thefindings reveal the world’s leading positions of Spainand the United Kingdom in terms of related scientificproduction, which is reflected as well in the case of scien-tific collaboration networks. Also relevant is the findingof women’s empowerment in the social economy as anemerging topic related to Sustainable Development Goal5, ‘Gender equality’. These results will help researchersunderstand and acknowledge the social economy as areality inherently connected to the gender perspective, promoting a more cohesive academic community thatwill lay the groundwork for future research.
Máster universitario en estudios de género y desarrollo profesional. Escuela internacional de postgrado. Universidad de Sevilla
(Universidad de Almería, 2022) García Gil, Carmen; Martínez Torres, María del Rocío; Universidad de Sevilla. Departamento de Medicina Preventiva y Salud Pública; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. SEJ548: Big Data and Business Intelligence in Social Media; Universidad de Sevilla. SEJ066: Mujeres, Bienestar y Ciudadanía
En este trabajo se hace un recorrido delorigen, estructura ycaracterísticas del Másteren Estudiosde Género y Desarrollo Profesional desde sus comienzos enel curso académico 2009-2010.El Másterdepende de la Escuela Internacional de Postgrado de la Universidad de Sevilla ysu Programa Académico incluyedos itinerarios:Intervención en procesos educativos y Violencia hacia las mujeres. Destacamosaspectos como:sudoble orientaciónprofesional e investigadora;lainterdisciplinariedad e intersectorialidad de las áreas de conocimientos implicadas en la formaciónacadémica(más de 20 áreas)de su alumnadoy en la dirección del máster;la participación deinstituciones,públicas y privadas, empresas, asociaciones, etc.que colaboran para las prácticas en empresas,que conectan nuestroalumnado con el mundo laboral y profesional; yelPrograma de Doble Máster entre la Universidad de Sevilla y la Pontificia Universidad Católicadel Perú, una de las universidades más prestigiosas de América Latina.Asimismo, también seplanteanretos futuros para su fortalecimiento, como la incorporaciónen el alumnado y cuerpo docente de áreas como las tecnologías, arquitectura, ingenierías, ciencias ambientales,o investigación biomédica básica.Por último, hay que señalarque el master hasido y esun referente en nuestra Universidad para el desarrollo de la igualdad en todos los ámbitos (docente, investigador y de transferencia del conocimiento).
Acciones de transferencia del conocimiento en el ámbito de la comunicación
(Universidad de Sevilla, 2025) García-Gordillo, Mar; Caro González, Francisco Javier; Cantalapiedra, María José; Universidad de Sevilla. Departamento de Periodismo II; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. SEJ619: Communication & Social Sciences
La influencia de los ESG en la cotización bursátil de las empresas: Un estudio bibliométrico
(Asociación Colombiana de Facultades de Contaduría Pública- ASFACOP, 2023) Burgos Baena, Agustín; Irimia Diéguez, Ana Isabel; Jiménez Naharro, Félix; Torre Gallegos, Antonio de la; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones
El presente trabajo consiste en un estudio bibliométrico en el que se identifica cuales son las tendencias actuales de publicación en ESG y su influencia bursátil. El cual se trata de un problema de investigación de creciente interés principalmente por parte de USA, Canadá y China. No obstante, a pesar de la investigación previa los resultados no son concluyentes sobre la relación entre ESG y la influencia bursátil como son el caso de los estudios de Feng, J. (2022); Wong, J.B. (2022); Hebb, T. (2010). Así mismo, es recomendable emplear otros enfoques de estudio para abordar este problema desde otros puntos de vista que no sean mediante estudios empíricos y cuantitativos que permitirán a los investigadores profundizar y comprender mejor la problemática.
Medical teleconsultation from the patient’s perspective. A demographic segmentation
(Springer, 2025) Arenas Gaitán, Jorge; Ramírez Correa, Patricio E.; Ledesma Chaves, Pablo; Callarisa Fiol, Luis J.; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Junta de Andalucía
Medical teleconsultation is a tool that is here to stay among the services offered by health systems. Therefore, it is important to understand the process of adopting this technology. However, most studies have endorsed the point of view of health professionals. Our research adopts the patient’s point of view with a sample of 1500 patients who have used teleconsultation in Spain between May and November 2022, therefore, in a post-COVID-19 scenario. We started from a technology accept- ance model, UTAUT, and applied a novel segmentation technique: Pathmox. As a result, we have obtained six segments of patients using teleconsultation with differentiated technology acceptance processes, and we also propose strategies adapted to each of them.
The adoption of innovative urban mobility solutions from the service-dominant logic
(Emerald, 2024) Medina Molina, Cayetano; Rey Moreno, Manuel; Pérez Macías, Noemí; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Abstract Purpose Urban centers, with their dense populations and evolving mobility patterns, are pivotal in addressing global sustainability challenges. This study focuses on identifying the key elements driving the adoption of sustainable urban mobility innovations, with a renewed emphasis on cycling as a core component. Design/methodology/approach Employing the Service Dominant Logic framework, this research examines how various conditions associated with the cycling ecosystem influence the adoption or negation of bicycles as a sustainable mode of urban transportation. The study conducts a comprehensive analysis across 60 cities to unravel these dynamics. Findings The investigation reveals that five distinct combinations of conditions facilitate the adoption of bicycles, while two specific combinations lead to its negation. Importantly, the study uncovers the presence of a “lock-in” mechanism, a critical factor in hindering bicycle adoption in urban settings. Originality/value This research contributes significantly to the field of sustainable urban mobility by integrating Service-Dominant Logic with empirical findings from a diverse set of global cities. It provides valuable insights into the complex interplay of factors influencing cycling adoption, offering a nuanced understanding of the barriers and drivers in this domain. The identification of a “lock-in” mechanism as a key impediment to cycling adoption adds a novel dimension to existing literature, presenting actionable pathways for policymakers and urban planners to foster more sustainable and bike-friendly urban environments.
Social Capital in E-services Adoption
(Wiley, 2016-12) Rey Moreno, Manuel; Medina Molina, Cayetano; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Several studies acknowledge social network use's effect on university students’ learning process and that effect's moderating role in e-learning platform adoption. In line with Social Capital Theory, this study analyzes the differences in e-learning platform adoption between users of a generic social network, linked to bridging social capital, and users of a study-specific network, connected to the development of bonding social capital. The results show that a studies-linked social network has a more significant moderating effect on the relation between some antecedents of intention to use and effective use of e-learning platforms. Thus, this study advocates for the development and use of studies-linked social networks as a factor favoring the adoption of e-learning platforms.
Relational governance mechanisms in export activities: Their determinants and consequences
(Elsevier, 2016-11) Navarro García, Antonio; Sánchez Franco, Manuel Jesús; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
Taking the relational paradigm, the channel theory and the contingency approach as an orientation, this study's aim is to analyze the determinants and the consequences of the relational governance mechanisms between exporters and their foreign distributors. Specifically, this work explicitly validates the interrelationships between the exporter's dependence on its foreign distributor, the exporter's international capabilities, the foreign market environment, relational norms and export performance. The results show that relational norms have a positive impact on an exporter's result and that the greater an exporter's dependence on its distributors, on its international competences and on the volatility of the foreign markets, the more the exporter needs to maintain a relation with its foreign distributors based on information exchange, flexibility and cooperation. The data scrutiny uses structural equation modeling (SEM) through PLS as the statistical instrument. The sample comprises 212 Spanish exporting firms.
Validation Of An Instrument For Measuring Intrapreneurial Intentions In University Students
(Springer, 2025) Baena Luna, Pedro; Maza-Ávila, Francisco J.; Sánchez Torné, Isadora; Pérez Suárez, Macarena; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Economía Aplicada III
This study aims to design and validate an instrument to evaluate the Intrapreneurial Intentions of university students. For this purpose, the direct and positive influence that Individual Entrepreneurial Orientation exerts on the Attitude Toward Intrapreneurship and, in turn, on the Intrapreneurial Intentions of these students is analyzed. The instrument's validity and the proposed conceptual model have been studied through the multivariate method of partial least squares structural equations (PLS-SEM) in 469 university students. The results demonstrate the validity of the structural model, thus, confirming the validity of the proposed instrument because of the causal effect found between the Individual Entrepreneurial Orientation (Risk-Taking, Innovativeness, and Proactiveness) on the Attitude Toward Intrapreneurship variable and the latter's direct and positive impact on the Intrapreneurial Intentions. The most relevant implications of this study are that the higher the level of Individual Entrepreneurial Orientation in university students, the greater the possibility they will develop an Attitude Toward Intrapreneurship and, hence, the intentions to carry out intrapreneurial actions.
Concentración y desiertos de noticias: el mapa informativo andaluz
(Fundación CENTRA, 2025) Caro González, Francisco Javier; García-Gordillo, Mar; Bezunartea Valencia, Ofa; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing; Universidad de Sevilla. Departamento de Periodismo II; Universidad de Sevilla. SEJ619: Communication & Social Sciences
El periodismo local cumple una función fundamental para la articulación de los territorios, es la información más próxima al lector y de mayor utilidad y además tiene una función de servicio público muy relevante. La llegada de las nuevas herramientas digitales ha favorecido el crecimiento de medios de comunicación locales o hiperlocales (prensa digital) en ubicaciones impensables para un periódico en papel. El Proyecto «La información periodística y el bienestar: análisis de la función social de la empresa periodística andaluza (US 1380696)» ha realizado una investigación profunda sobre esta realidad detectando la existencia de 252 medios locales digitales en la comunidad autónoma, lo que en primera instancia denota la salud del sector en Andalucía. Uno de los resultados de esta investigación ha sido la elaboración de un mapa interactivo con el emplazamiento de cada uno de estos medios, esta herramienta da la ubicación exacta de los medios, también dónde se producen mayores concentraciones y los desiertos informativos. El conocimiento de esta realidad permite obtener conclusiones interesantes y también realizar propuestas para el fomento de herramientas de este tipo en aquellos lugares en los que no existen.
Previous beliefs and continuance intention
(Springer, 2013) Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey Moreno, Manuel; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work analyses the role of previous beliefs and attitudes on the intention to continue using online platforms. Although the literature has ignored the role of those variables in determining the continuance usage, this work makes use of the mediated relationships to verify its relevance. The conclusion is that, although previous attitudes do not have an impact on the continuance usage, the previous beliefs about the effort expectation, the perceived usefulness and trust do have an impact on the continuance intention to use an e-learning platform.
Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital
(Springer, 2019) Medina Molina, Cayetano; Rey Moreno, Manuel; Felício, José Augusto; Romano Paguillo, Inmaculada; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work aims to elucidate the profile of participants in crowdfunding initiatives among users of collaborative platforms, considering them as agents with a high likelihood of taking part in these initiatives due to being users of digital services. This delimitation is performed by investigating the link between two intrinsic factors (innovativeness and social capital) and participation in crowdfunding initiatives. After the analysis of a sample generated by the Sociological Research Centre (CIS) of 422 users of collaborative platforms, it is found that the two intrinsic factors analyzed are linked with participation in crowdfunding initiatives. Moreover, differentiation in participation among users of collaborative platforms corresponds to the adoption of new services (higher for crowdfunding participants) and bridging social capital (lower for crowdfunding participants). The results obtained suggest incorporation of crowdfunding projects in vertical thematic financial platforms to take advantage of the effect of social capital and innovative capacity to increase participation and maintain diversity of effective financing formulas.
Multichannel strategies in public services: levels of satisfaction and citizens’ preferences
(Springer, 2018) Rey Moreno, Manuel; Medina Molina, Cayetano; Barrera Barrera, Ramón; Universidad de Sevilla. Departamento de Administración de Empresas y Marketing
This work analyzes the behavior of two variables which can determine the use of different channels available to citizens to access public services (face-to-face, mail, phone and Internet). To do so, we will go deeply into the knowledge of the elements which determine the citizens’ satisfaction with face-to-face administration, as well as variables (gender and age) which can moderate the level of satisfaction with the different channels. We also analyze the citizen’s preference for the distribution channel, studying the moderator role which gender, age, marital status, religious beliefs and employment status can play in this. Use is made of data from the 2014 survey of CIS (Spain’s Center of Sociological Investigations) with a sample of 2479 people. The results indicate the presence of a moderator effect of gender and age on the face-to-face and phone channels but not on the rest. In the case of preference, all the variables analyzed moderate the level of preference for the different channels.

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