Artículos (Administración de Empresas y Marketing)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11102

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Boosting sustainability actions performance through corporate entrepreneurship strategy: a multi-analytical sequential mediation approach
(Emerald, 2026) Baena Luna, Pedro; Rincón Roldán, Francisco; García Río, Esther; Berisha, Gentrit; Kallmuenzer, Andreas; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones; SEJ115: Gestión de la Innovación, la Calidad y el Cambio
Purpose – Drawing on the conceptualization of corporate entrepreneurship strategy (CES), we analyze the impact of the interaction among its elements: entrepreneurial strategic intentionality (ESI), entrepreneurial climate (EC), and entrepreneurial orientation (EO), on sustainability actions performance (SP). Design/methodology/approach – Our study employs symmetric (partial least squares structural equationmodeling (PLS-SEM)) and asymmetric (fuzzy-set qualitative comparative analysis (fs-QCA)) approaches toanalyze a sample of 132 firms. Findings – The PLS-SEM results show a positive effect, and the fs-QCA analysis identifies two configurations that foster it. Firstly, the relevance of ESI lies in its ability to foster organizational flexibility, clarity, and commitment. Secondly, it indicates that the presence of an EO and an EC also favors high levels of SP, with the presence or absence of ESI not determining the outcome. Originality/value – This study offers a configurational and multi-analytical perspective on the interaction among the elements of CES, as well as its theoretical and practical implications for the development of more sustainable firms.
A systematic review and descriptive analysis of artificial intelligence applied to recruitment and personnel selection in the present and possible future
(Springer, 2026) González Morales, Antonio; Martín López, Milagro; Góngora-Larequi, Fernando; Administración de Empresas y Marketing
This article presents a systematic review and descriptive analysis of the use of artificial intelligence (AI) in recruitment and personnel selection. The study adopts a cross-sectional qualitative design with a deductive approach, based on a Scopus search covering publications from 2020 to February 2025. The descriptive analysis reveals the emergence of a new research field, showing notable growth in 2024 and a landscape dominated by output from India and the United States. The main subject areas are business, management, accounting, and computer science, reflecting the interdisciplinary nature of the topic. Scientific production remains nascent and dispersed, with no prominent institutions or authors. AI applications, particularly machine learning and natural language processing, are increasingly integrated into human resource management, automating repetitive tasks, optimizing decision-making, and enhancing the candidate experience. Within personnel selection, AI operates in several domains, including candidate pre-selection, interview analysis, soft skills assessment, résumé classification, prediction of success and job suitability, automation of recruitment and communication tasks, and personalized profile recommendations. The spectrum of AI includes supervised and unsupervised machine learning, classification algorithms, neural networks, predictive and recommendation models, Bayesian methods, generative chatbots, facial recognition, and emotion analysis. AI approaches encompass analytical and predictive methods for performance evaluation and forecasting job suitability; operational methods to automate processes; and strategic methods to align talent with organizational goals, improve diversity, and personalize the candidate experience. The integration of AI in recruitment and personnel selection enhances efficiency, objectivity, and agility, offering a competitive advantage while also raising ethical and bias-related challenges.
E-lifestyles and their impact on medical teleconsultation
(Universidad de Santiago de Compostela, 2026) Arenas Gaitán, Jorge; Ramírez Correa, Patricio E.; Ledesma Chaves, Pablo; Callarisa Fiol, Luis J.; Administración de Empresas y Marketing; Junta de Andalucía
The integration of digital services is increasingly relevant for healthcare sustainability, although user acceptance remains uneven. This study examines the influence of internet related lifestyles on the use of medical teleconsultation. Based on a survey of 1,412 Spanish teleconsultation users, an exploratory factor analysis identified multiple dimensions of e lifestyles, including interests, social use, perceived importance, barriers, novelty, and different types of needs. Subsequently, a latent class analysis revealed eight distinct user profiles, considering socio demographic characteristics and available resources. The findings indicate that users can be grouped into pro Internet, neutral and anti Internet profiles, each displaying different behavioural patterns in teleconsultation adoption and use. These results highlight that, in contexts with high internet penetration, teleconsultation usage is closely associated with users’ digital lifestyles rather than solely with socio demographic factors. Overall, the study provides a more nuanced understanding of behavioural heterogeneity in digital health adoption.
Network Resource Mobilisation Process in Tourism Social Entrepreneurship Ecosystems
(2026) Garzón Molina, Irene; García Sánchez, Rosa; Casanueva Rocha, Cristóbal; Administración de Empresas y Marketing
Tourism social entrepreneurs are embedded in ecosystems that they use to acquire resources. These relational processes are scarcely explored in the literature. Employing in-depth interviews and an informed grounded theory approach, this study offers a holistic conceptual framework in which it unravels the process of network resource mobilisation in these ecosystems in terms of the type of social capital that characterises them (bonding and bridging). Bridging ecosystems serves to obtain tangible and explicit intangible resources, while Bonding ecosystems serve to obtain tacit intangible resources. Furthermore, there are significant differences in the three phases of network resource mobilisation: 1) access to networks, 2) types of alliances and gaps in mobilisation, and 3) generation of social capital. This study systematises relational patterns of the complex network of alliances within entrepreneurial ecosystems for mobilising resources. Therefore, these results can help entrepreneurs adapt their relational strategies according to the type of resource they need. Also available in Spanish. See supplemental material for details.
Narcissism at the Helm: The Environmental Consequences of Grandiose and Vulnerable Narcissism of CEOS
(Universidad del País Vasco, 2026) Villalba Ríos, Paula; Vecino Gravel, Julio; Barroso Castro, Carmen; Villegas Periñán, María del Mar; Administración de Empresas y Marketing; Ministerio de Ciencia e Innovación (MICIN). España
Nowadays, nothing is more critical for business than dealing with environmental degradation. Drawing upon the Upper Echelon Theory, this study delves into the nuanced influence of CEO narcissism on corporate en-vironmental performance. Unlike previous research that treats narcissism as a single construct, this work dis-tinguishes between its two primary dimensions: grandiose and vulnerable narcissism. Based on a sample of 214 observations of Spanish firms over the period 2015-2020, the research findings reveal a divergent impact. On the one hand, the results show stronger corporate environmental performance when CEOs predominantly exhibit traits of grandiose narcissism, likely driven by a desire for visibility and social recognition. On the other hand, corporate environmental performance is significantly weaker when CEOs manifest traits of vulnerable narcissism, characterised by low extroversion. In addition, we analysed the moderating role of CEO duality in the above relationships. The results indicate that when the CEO also chairs the board of directors, the negative effects of vulnerable narcissism on environmental performance of firms are more pronounced. These findings provide valuable insights for boards of directors regarding the selection of a new CEO, the design of governance mechanisms and the strategic importance of CEOs psychological traits aimed at ensuring corporate environ-mental sustainability.
Neuro-behavioral influence of ethnocentrism on beer consumers from different countries residing in Costa Rica
(Elsevier, 2026) Campos Esquivel, Silvia; Baena Luna, Pedro; Palos Sánchez, Pedro Ramiro; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
Consumer ethnocentrism might influence purchasing decisions due to people's affinity for a brand's country of origin. With the rapid growth of digital technologies and e-commerce, it is crucial to determine whether ethnocentrism presents an opportunity or a barrier for firms entering foreign markets. The study is based on a non-probabilistic sample of 146 participants from four nationalities residing in Costa Rica, enabling exploratory analysis of neurobehavioral consumption patterns. Biometric technologies were used to measure attentional and emotional responses, attribute associations, and brand evaluation. Consumer ethnocentrism was assessed using a combination of eye-tracking, facial coding, implicit attribute-association testing, and the CETSCALE. Biometric data were processed using specialized analytical software, and Partial Least Squares Structural Equation Modeling was employed to validate the proposed model. The results suggest differentiated patterns of ethnocentric tendencies across national groups within the sample, with lower levels observed among Costa Rican and U.S. participants and comparatively higher levels among Mexican and Nicaraguan participants. The findings show consistency between experimental and traditional measures within the scope of this study, providing clear guidance for brands seeking to enter international markets.
Communication, Citizen Participation, and Climate Activism: A Bibliometric and Narrative Review of Scientific Research (2014–2024)
(2026) López Gómez, Sara; Garzón Molina, Irene; Oliveira, Andrea; Administración de Empresas y Marketing
Communication in climate activism and citizen participation has gained prominence over the past decade, driven by the global climate emergency and the rise of digital platforms as key arenas for mobilization. This study an-alyzes the evolution of scientific research on these topics between 2014 and 2024, a period shaped by pivotal moments such as the Paris Agreement and the emergence of movements like Fridays for Future and Extinction Rebellion. Drawing on a bibliometric and narrative review of 255 peer-reviewed arti-cles from the WOS, Scopus, and SciELO databases, the study maps trends in publication volume, collaboration patterns, and thematic focus. The meth-odology integrates quantitative analysis of bibliometric indicators with qual-itative narrative review of titles and abstracts to identify dominant research themes. Results indicate sustained growth in the field, with a strong concentration of English-language publications and authors affiliated with Global North institutions, highlighting persistent structural asymmetries. The lit-erature focuses on framing, youth activism, digital platforms, and emotion-ally charged narratives, especially those tied to identity and climate anxiety. Activists use creative, participatory strategies—art, lifestyle practices, me-mes, and co-created content—on platforms like Instagram, X, and TikTok. In contrast, research on local communication practices, everyday activism, citizen science, and Global South perspectives remains limited, revealing an epistemic gap. These findings underscore both the expansion and the limitations of the field and point to the need for future research grounded in a more diverse approach to communication: local contexts, decolonial frameworks, and underrepresented territories to enhance citizen agency in addressing the climate crisis.
Social Capital, Culture, and Commitment to Sustainability Among Small- and Medium-Sized Enterprises
(Wiley, 2026) Keçi, Ina; López-Bonilla, Luis Miguel; López-Bonilla, Jesús Manuel; Administración de Empresas y Marketing
Sustainable development is gaining attention, especially among SMEs in developing countries. This paper examines how social capital mediates the relationship between cultural factors and SMEs' commitment to sustainability. The research focuses on Albanian SMEs using a quantitative approach that includes confirmatory factor analysis and structural equation modeling. The results show that social capital influences managers' sustainable behaviors. Values such as uncertainty avoidance and collectivism are activated by social capital, thus affecting SME sustainability. The study advances our understanding of SME sustainability by emphasizing cultural dimensions and the mediating role of social capital. It also contributes to sustainable entrepreneurship theory by highlighting the vital roles of SMEs, social capital, and cultural context as core elements of the sus- tainable entrepreneurship ecosystem.
External pressures and CSR disclosure: a configurational analysis of corporate social performance
(Emerald, 2026) Villalba Ríos, Paula; Díaz-Carrión, Rosalía; Ramos Hidalgo, María Encarnación; Administración de Empresas y Marketing; Ministerio de Economía, Comercio y Empresa; Junta de Andalucía
Purpose – Based on the principles of legitimacy theory, neo-institutional theory and stakeholder theory, this study aims to identify the specific characteristics of external pressures and a firm’s corporate social responsibility (CSR) disclosure that lead to high external and internal CSR performance. Design/methodology/approach – Fuzzy-set qualitative comparative analysis is used on a data set comprising 23 top-ranked companies from the Reputation Index. The fuzzy-set qualitative comparative analysis methodology allows for a comprehensive analysis of how diverse combinations of antecedent conditions can lead to the same outcome, thereby capturing equifinality and causal complexity. Findings – This research reveals that the characteristics shaping both external pressures and firms’ CSR disclosure exert either complementary or substitutable effects on external and internal CSR performance. The authors identify five distinct configurations that promote high external/internal CSR performance (Balanced, Blossom, Empathy, Integrated and Opportunity) where the importance of CSR embeddedness is highlighted. Originality/value – The main contribution of this paper is its clear distinction between CSR disclosure and CSR performance. By separating these phenomena, this study reveals how disclosure, if not aligned with actual outcomes, can lead to corporate decoupling. Furthermore, the authors empirically differentiate between external and internal CSR performance to examine the configurations through which high levels of each are achieved
Las plazas de toros de Andalucía y su incidencia turística: un análisis de grupos estratégicos
(Universidad Politécnica de Madrid:, 2003) Martín López, Milagro; Cepeda-Carrión, Gabriel; Administración de Empresas y Marketing
Andalucía es una de las Comunidades Autónomas que tiene una mayor protagonismo en el sector taurino español, ya sea por el número de sus plazas o de sus ganaderías. Siendo el objetivo de este artículo estudiar la relación entre las plazas de toros situadas en esta comunidad y la capacidad que tienen de atraer turismo. Utilizándose variables tales como el número de plazas, categoría, aforo, número de festejos o establecimientos turísticos, entre otras. Con los datos aportados hemos establecido una relación de las variables antes mencionadas mediante la confrontación de diferentes hipótesis, así como un estudio de grupos estratégicos.
Unpacking Board Social Capital: Governance Configurations for High Environmental Innovation
(Wiley, 2026-03-08) Barroso Castro, Carmen; Villegas Periñán, María del Mar; Villalba Ríos, Paula; Administración de Empresas y Marketing
Extending Resource Dependence and Situated Learning Theory, this study examines how environmental innovation emerges from the interdependent alignment of boards, CEOs, and owners. We contend that the board fulfills a critical service role by deploying its social capital across two dimensions: external ties that provide access to outside resources, and internal ties that strengthen relationships among directors, promoting learning within the board. Using fuzzy-set Qualitative Comparative Analysis on 67 Spanish listed firms, we identify three distinct governance archetypes driving high environmental innovation: ambidextrous boards, bridging boards, and bonding boards. Our findings reveal that while board social capital is essential, its impact is shaped by complementary and substitutive effects with CEO entrenchment and ownership structure. This research advances a ‘constellation’ perspective, providing managers with actionable, equifinal pathways to orchestrate heterogeneous governance mechanisms for sustainable environmental success.
The adoption of metaverse-related technologies in tourism companies
(Sage Publications, 2025-10-08) Ledesma Chaves, Pablo; Gil Cordero, Eloy; Navarro García, Antonio; Alves, Helena; Administración de Empresas y Marketing
The tourism industry has been forced to develop technological innovations to maintain its competitiveness and offer attractive services in a context in which the Metaverse is an emerging concept with little development explored in the literature. In order to identify the factors that influence its adoption by tourism companies, research was carried out based on the TOE (Technology-Organization-Environment) framework applied to 278 Spanish companies. The statistical tool PLS-SEM was used to analyze the data employing the SmartPLS 4 software, previously assessing the validity and reliability of the scales. In addition, this symmetric approach was complemented with a complexity analysis using the fsQCA methodology, allowing us to approach business decision-making from a non-symmetric perspective. The results indicate that technological competence, relative advantage, knowledge of the decision-maker, top management support and competitive pressure are the most important determinants of Metaverse adoption, confirming the existence of different solutions that can lead to the same outcome. This study offers theoretical and managerial implications relevant for the future of the tourism sector
Risk factors in the adoption of artificial intelligence by SMES: a comprehensive study
(Emerald, 2026-02-03) Ledesma Chaves, Pablo; Gil Cordero, Eloy; Navarro García, Antonio; Higuera Reina, Jeisson Alexander; Administración de Empresas y Marketing
The main objective of this study is to analyse the barriers that limit the adoption of artificial intelligence (AI) in SMEs. To do so, seven risk categories will be examined: functional (FUR), hedonic (HR), security (SR), social (SOR), financial (FR), performance (PR) and psychological (PYR). The choice of these seven categories is based on a comprehensive review of the literature on technology adoption and perceived risks, and these categories are considered to comprehensively capture the main risks associated with AI as perceived by SMEs. Additionally, the influence of factors such as technostress (TE), distrust (DT) and hesitancy (HES) on the adoption process will be investigated.This study represents one of the first investigations to comprehensively address the risks associated with the use of AI by firms, and to address the level of direct risk that this represents with respect to their behaviour. The treatment of non-adoption issues is an innovation in the academic approach, allowing for more comprehensive conceptual modelling of findings. This study provides a theoretical basis for a comprehensive analysis of the risks affecting the adoption of AI in firms, marking an academic innovation by focussing the analysis on non-adoption behaviour.
PLS-SEM in information systems: seizing the opportunity and marching ahead full speed to adopt methodological updates
(Emerald, 2023) Sabol, Misty; Hair, Joe; Cepeda-Carrión, Gabriel; Chong, Alain Yee-Loong; Cepeda-Carrión, Gabriel; Administración de Empresas y Marketing
A review of PLS-SEM applications in information systems studies published in IMDS and MISQ for the period 2012–2022 identifies and comments on a total of 135 articles. Selected emerging advanced analytical PLS-SEM applications are also highlighted to expand awareness of their value in more rigorously evaluating model results. There is a continually increasing maturity of the information systems field in applying PLS-SEM, particularly for IMDS authors. Model complexity and improved prediction assessment as well as other advanced analytical options are increasingly identified as reasons for applying PLS-SEM. Findings demonstrate the continued use and acceptance of PLS-SEM as a useful alternative research methodology within IS. PLS-SEM is the preferred SEM method in many research settings, but particularly when the research objective is prediction to the population, mediation and mediated moderation, formative constructs are specified, constructs must be modeled as higher-order and for competing model comparisons. This update on PLS-SEM applications and recent methodological developments will help authors to better understand and apply the method, as well as publish their work. Researchers are encouraged to engage in more complete analyses and include enhanced reporting procedures.Applications of PLS-SEM for prediction, theory testing and confirmation are increasing. Information systems scholars should continue to exercise sound practice by reporting reasons for using PLS-SEM and recognizing its wider applicability for both exploratory and confirmatory research. PLS-SEM, PLS ; Information systems ; Methodological updates
Emerging opportunities for information systems researchers to expand their PLS-SEM analytical toolbox
(Emerald, 2024) Cepeda-Carrión, Gabriel; Roldán Salgueiro, José Luis; Chong, Alain Yee-Loong; Administración de Empresas y Marketing
Rigorous applications of analytical tools in information systems (IS) research are important for developing new knowledge and innovations in the field. Emerging tools provide building blocks for future inquiry, practice and innovation. This article summarizes the findings of an analysis of the adoption and reporting of partial least squares structural equation modeling (PLS-SEM) analytical tools by Industrial Management & Data Systems authors in the most recent five-year period.Selected emerging advanced PLS-SEM analytical tools that have experienced limited adoption are highlighted to broaden awareness of their value to IS researchers.PLS-SEM analytical tools that facilitate understanding increasingly complex theoretical models and deliver improved prediction assessment are now available. IS researchers should explore the opportunities to apply these new tools to more fully describe the contributions of their research.Findings demonstrate the increasing acceptance of PLS-SEM as a useful alternative research methodology within IS. PLS-SEM is a preferred structural equation modeling (SEM) method in many research settings and will become even more widely applied when IS researchers are aware of and apply the new analytical tools.Emerging PLS-SEM methodological developments will help IS researchers examine new theoretical concepts and relationships and publish their work. Researchers are encouraged to engage in more complete analyses by applying the applicable emerging tools.
Linking good counter-knowledge with bad counter knowledge : the impact of evasive knowledge hiding and defensive reasoning
(Emerald, 2022) Cegarra-Navarro, Juan Gabriel; Bolisani, Ettore; Cepeda-Carrión, Gabriel; Administración de Empresas y Marketing
Purpose – Counter-knowledge is knowledge learned from unverified sources and can be classified as good (i.e. harmful, for instance, funny jokes) or bad (for example, lies to manipulate others’ decisions). The purpose of this study is to analyse the relationship between these two elements and on the possible reactions they can induce on people and institutions. Design/methodology/approach – The relationships between good and bad counter-knowledge and the induced reactions – namely, evasive knowledge hiding and defensive reasoning – are analysed through an empirical study among 151 Spanish citizens belonging to a knowledge-intensive organization during the COVID-19 pandemic. A two-step procedure has been established to assess a causal model with SmartPLS 3.2.9. Findings – Results show that good counter-knowledge can lead to bad counter-knowledge. In addition, counter-knowledge can trigger evasive knowledge hiding, which, in turn, fosters defensive reasoning, in a vicious circle, which can negatively affect decision-making and also cause distrust in public institutions. This was evidenced during the covid-19 pandemic in relation to the measures taken by governments. Originality/value – This study raises the awareness that counter-knowledge is a complex phenomenon, especially in a situation of serious crisis like a pandemic. In particular, it highlights that even good counter-knowledge can turn into bad and affect people’s decisional capability negatively. In addition, it signals that not all reactions to the proliferation of counter-knowledge by public institutions are positive. For instance, censorship and lack of transparency (i.e. evasive knowledge hiding) can trigger defensive reasoning, which can, in turn, affect people’s decisions and attitudes negatively.
A new approach to measuring firm-level globality : the degree of globalization index
(Springer, 2026-02-27) Castiglioni, Marco; Castro Abancens, Ignacio; Galán González, José Luis; Administración de Empresas y Marketing
In this paper, previously developed indices to assess company internationalization are examined and classified. Particular emphasis is placed on globality indices and a new composite index of firm globalization is introduced: the Degree of Globalization (DOG). The previous indices, often based on ratios of foreign to domestic activity, only provide partial insights into the complex and multidimensional nature of firm globalization. The DOG index addresses their shortcomings by integrating both the intensity and the diversification of a firm’s international activities, grounded in measurements of market penetration and revenue distribution. An empirical application to the airline industry demonstrated that the DOG index yielded more accurate differentiation among firms, capturing variations in global reach that the other indices failed to register. The results indicated that the DOG offered greater methodological precision, ease of calculation, and interpretability, thereby providing a more rigorous instrument for assessing corporate globalization and contributing to the advancement of international business research.
Sustanaible human resource management and employee engagement: a holistic assessment instrument
(Wiley, 2020) Díaz-Carrión, Rosalía; López-Fernández, Macarena; Romero-Fernandez, Pedro M.; Administración de Empresas y Marketing
Faced with the need to develop more responsible models of human resource management (HRM), the aim of this research is to develop a measurement instrument that allows the systematic assessment of sustainable HRM systems. The research provides a comprehensive framework of analysis for evaluating HRM sustainability by relying on the sustainability approach. The article proposes an evaluation of sustainable HRM systems per their balanced application of corporate social responsibility (CSR) principles. The research identifies the different CSR dimensions that characterize sustainable HRM systems, creates the measurement instrument, and theoretically—through a Delphi study and empirically validates this measure on a sample of European firms.
Cross-border marketing in tourist SMEs in the Alentejo-Algarve-Andalusia Euroregion
(Elsevier, 2026) Gil Cordero, Eloy; Maldonado López, Belén; Ledesma Chaves, Pablo; Administración de Empresas y Marketing
This article aims to analyze the international marketing capabilities of SMEs in the tourism sector in the Portuguese-Spanish border through the relationship between information technology capabilities, cognitive proximity, and international entrepreneurial orientation. The analysis considers a sample of 267 companies in the tourism sector based in the Lower Guadiana border region. SmartPLS 4 software is used for statistical and data processing. The results suggest that cognitive proximity, information technology capabilities, and inter- national entrepreneurial orientation are significant factors for the development of international marketing ca- pabilities of the SMEs under analysis. However, the mediation of international entrepreneurial orientation does not improve the direct relationship with international marketing capabilities. This study contributes to allevi- ating the lack of empirical studies on business solutions in the tourism sector after the creation of Supranational Bodies such as the Alentejo-Algarve-Andalusia Euroregion and the allocation of European funds to boost interest in cross-border relations. The improvement of marketing capabilities of SMEs in the tourism sector in cross- border regions and the exploitation of synergies between different population centers on both sides of borders should result in the creation of business organizations that transcend national boundaries and aim to create a shared interest in the creation of unique value and cooperation, with a positive impact on local communities.
Constructing an index for comparing human resource management sustainability in Europe
(Wiley, 2021) Díaz-Carrión, Rosalía; López Fernández, Macarena; Romero-Fernández, Pedro M.; Administración de Empresas y Marketing; Junta de Andalucía
Assuming that a company’s institutional context influences its sustainability approach and its human resources management (HRM), this article compares firms´ sustainable HRM systems across countries. Despite the presence of a supranational government, different social models exist in Europe according to the level of social protection in each country. The article compares the engagement of companies with sustainable HRM across Europe and develops an index with which to compare HRM sustainability in countries that present significant institutional differences: Germany, Spain, Sweden, and the United Kingdom. The index is constructed based on a formative measurement model, which reflects the implementation levels of sustainable HRM in 106 western European firms. The index reveals significant differences between companies from the four countries and between liberal and coordinated market economies, indicating the need to address the impact of the national institutional context on firms´ HRM sustainability.

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