Capítulos (Economía Aplicada I)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11197

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Exploring Odor-Color Associations in Gastronomy: A Multisensory Analysis of Ingredient Scents and Dish Colors
(IOS Press, 2025) Casales García, Vicente; Jay, A.; Sanz, I.; Museros, Lledó; Economía Aplicada I; Ministerio de Ciencia e Innovación
Understanding the relationship between odor and color perception is central to multisensory food experiences. This study explores whether the colors associated with individual ingredients based on their olfactory descriptors align with the actual colors observed in the final prepared dishes. Using a dataset of over 18,000 recipes from diverse gastronomic traditions —each annotated with ingredi- ent lists, dish images, and user comments— we mapped ingredient smells to pre- dicted colors using the MONEX-40 dataset, a standardized framework for odor- color associations. We then extracted predominant colors from recipe images and quantified visual-olfactory coherence using a chromatic consistency index based on RGB color similarity. Our findings reveal a generally high degree of alignment between expected and observed colors, suggesting that odor-based color expecta- tions are often reflected in culinary presentation. The results highlight the potential of integrating multisensory principles into food design and open new avenues to improve consumer perception through visual-olfactory congruency.
Towards Explainable Cuisine Prediction for Recipes with Image Color Analysis
(IOS Press, 2024) Casales García, Vicente; Sanz, I.; Museros, Lledó; González Abril, Luis; Economía Aplicada I; Ministerio de Ciencia e Innovación
Food is an important factor when choosing a touristic destination, and culinary images are a fundamental tool in gastronomic marketing. This paper presents an approach to analyse the use of color in food images based on a dataset of more than 22000 recipes coming form a popular recipe website, including images of the final dishes and scores that indicate how well the recipe was valued by users. First, the specific cuisine of each recipe is inferred by using the Llama 3 Large Language Model (LLM). The main color of the dish images is also determined. Fi- nally, statistically significant relationships between scores and cuisine labels is also determined. Our preliminary results show some relevant results for tourist market- ing, such as showing the most popular cuisines.
Sentiment Analysis of Gastronomic Posts from Colour Palettes and Narrative Content
(IOS Press, 2023) Casales García, Vicente; Sanz, I.; Museros, Lledó; Falomir, Zoe; González Abril, Luis; Economía Aplicada I; Ministerio de Ciencia, Innovación y Universidades; Ministerio de Economía y Comercio
This paper presents an approach for analysing gastronomic images and also their related comments published by the Getcookingcanada Instagram account, which belongs to a cooking school. Our approach processes the published images to calculate the moods that the image can generate depending on its colour palette, and also analyses the comments related to each publication for determining the positive or negative sentiment associated to them. A dataset containing all these data has been built, and then the correlations among the data has been developed in order to explain the relation between the mood adjectives and the result of the sentiment analysis of the comments of the food images. 673 food images were analysed; the data analysis was carried out using the Kruskal-Wallis one-way ANOVA test on ranks and Jonckheere-Terpstra’s test. Our results show that there is a significant difference between the different adjectives in terms of sentiment analysis.
The Importance of Food and Beverage Service in the Cruise Passengers
(Springer, 2024) Casales García, Vicente; López-Bonilla, Luis Miguel; González Abril, Luis; Economía Aplicada I; Administración de Empresas y Marketing
The satisfaction of services constitutes a major issue not only for in cruise ship companies but also across the whole tourism industry. However, the major problem is where to concentrate the most attention or rather, which services are highly valued by the clients. A study by using partial least square (PLS) from the 299 opinions collected during 2018 on service of cruise ship is carried out in this paper. The results indicate that food and beverage service plays an essential role in influencing the perceived quality of services on-board the cruise, in contrast with the less crucial factors, such as entertainment and accommodation.
Efficient Entrepreneurial Culture in the Context of Portugal and Spain: A Comparative Analysis
(Springer, 2022) Berbegal Zaragoza, Vanesa; Expósito García, Alfonso; Fernández Serrano, José; Economía Aplicada I
National culture can influence the characteristics of entrepreneurship and, therefore, explain its different effects on income levels. This study aims to analyze the complex interactions between cultural values, entrepreneurship, and income levels in the context of Spain and Portugal. In particular, this study defines and investigates the efficient culture that maximizes income levels and entrepreneurship quality in the country. Specifically, we focus on how Spain and Portugal can achieve this efficient entrepreneurial culture in a comparative analysis with other European countries. For this analysis, we use three international datasets: (a) the Schwartz Value Survey (SVS); (b) the Global Entrepreneurship Monitor (GEM); and (c) the World Bank’s World Development Indicators, and an output-oriented data envelopment analysis (DEA) model. Our findings show that Portugal has the most inefficient entrepreneurial culture among the analyzed European Union countries. Our study has relevant implications for entrepreneurship agents and policymakers, suggesting that it is important to take into account the characteristics of the culture in which entrepreneurship is developed and which cultural values should be modified to achieve higher entrepreneurial quality.
The moderating effect of a humane orientation on entrepreneurs’ ICT use intentions
(Edward Elgar, 2024-12) Önder, Gökhan Ö; Fernández Serrano, José; Liñán, Francisco; Economía Aplicada I; Ministerio de Ciencia, Innovación y Universidades (MICINN). España
The aim of the chapter is to examine the role of a humane orientation in the relationship between the attitude towards using information and communication technology (ICT) and the behavioural intention to use ICT, based on the unified theory of acceptance and use of technology (UTAUT). The use of ICT is still relatively low in many small and medium-sized enterprises (SMEs), and its adoption is complex. Humane-oriented entrepreneurs are probably more aware of the serious challenges we face, such as climate change and income inequality. Thus, a humane orientation may become instrumental in actually promoting the use of technology to confront such challenges. This research is one of the first attempts to analyse the moderating role of a humane orientation in the context of ICT adoption. Partial least squares (PLS) was used to test the model, and SmartPLS software was employed to conduct the estimations. Besides validating the applicability of UTAUT, the results confirm that the relationship between the attitude towards ICT and ICT use intention is stronger for humane-orientated respondents. These findings may be useful for entrepreneurship support centres since they could include specific humane and ICT contents in their programmes to enhance effectiveness.
14 Cognitive Determinants of Firm Innovativeness
(De Gruyter, 2024-06) Domínguez Quintero, Ana María; Fernández Serrano, José; Jaén Figueroa, Inmaculada; Liñán, Francisco; Önder, Gökhan Ö; Economía e Historia Económica; Ministerio de Ciencia, Innovación y Universidades (MICINN). España
Innovative firms make a substantial contribution to economic growth,wealth and employment creation. For this reason, it is interesting to understand whatmakes some entrepreneurs start and develop innovative firms. In this chapter, wefocus on the cognitive process of the entrepreneur as a potentially relevant explana-tory element. In particular, we analyse three cognitive variables: perceptions aboutthe institutional environment, about the self, and motivations. The proposed model istested on a sample of 2474 entrepreneurs with different levels of innovativeness oftheir businesses. The sample comes from the Global Entrepreneurship Monitor AdultPopulation Survey for Spain in 2020. The results confirm the relevance of cognitivevariables in explaining the innovativeness of the entrepreneurs’firms. The presentstudy contributes to a more thorough understanding of the cognitive mental processof innovative entrepreneurs. It also provides some interesting practical implicationsfor entrepreneurial support centres.
Corporate Entrepreneurship Strategy and Internationalization: A Literature Review
(Springer Nature, 2021-12-11) Baena Luna, Pedro; Martínez Román, Juan Antonio; Liñán, Francisco; Administración de Empresas y Marketing; Economía Aplicada I
In recent years, the number of research papers concerning entrepreneurial activities carried out by organizations and companies has notably increased. In many cases, this rising interest has been associated with studying organizational performance based on the elements of the Corporate Entrepreneurship Strategy (CES). This has not been the case, however, in the field of internationalization processes. The purpose of this chapter is to analyze the specific impact of CES internal elements on the outcomes of these internationalization processes. The most relevant papers on this topic are examined based on a systematic literature review. The positive effect of these elements on the internationalization outcomes of the organizations is shown.
Linking cooperatives and social innovation : Bonds for transforming societies
(Routledge, 2024) Guzmán Alfonso, Carmen; Valiente-Palma, Lidia; Santos Cumplido, Francisco Javier; Economía Aplicada I
Cooperatives are very often considered in the literature as drivers of social innovations. To this end, this research has a twofold objective. Firstly, to find the common elements between social innovations and cooperatives that explain why cooperatives are a key entrepreneurial model for implementing social innovations. Secondly, to study which type of social innovation is the most closely linked to cooperative organisations. According to the literature review of these two issues, and regarding the first objective, the common bonds between social innovations and cooperatives are located in the determining factors that ensure the success of social innovations. Among the factors considered relevant are participation, collaboration, knowledge and commitment to the environment, which, at the same time, are present in the cooperative essence or philosophy of cooperatives. Regarding the second objective, this research proposes that the type of social innovations primarily associated with cooperatives are, according to their values and principles, transformative social innovations, which have a transversal impact on societies and economies. A variety of examples from all over the world are collected to illustrate the conclusions reached herein. This study contributes to the literature by deepening the knowledge of cooperatives and demonstrating how these organisations can provide a viable tool for the public sector to solve current social problems and promote territorial development.
Las escalas de equivalencia. Concepto y medición
(Delta Publicaciones, 2004) González Rodríguez, María Rosario; Economía Aplicada I; Santos del Cerro, Jesús; García Secades, Marta
Una fórmula casi mágica en la resolución de Pascal del Problema de los Puntos
(Delta Publicaciones, 2004) Basulto Santos, Jesús; Camúñez Ruiz, José Antonio; Ortega Irizo, Francisco Javier; Pérez Hidalgo, María Dolores; Santos del Cerro, Jesús; García Secades, Marta
Correspondencia entre los hermanos Huygens en 1669 donde se aborda el asunto de la «duración de la vida»
(Delta Publicaciones, 2004) Basulto Santos, Jesús; Camúñez Ruiz, José Antonio; Economía Aplicada I; Santos del Cerro, Jesús; García Secades, Marta
La correspondencia entre los hermanos Huygens en 1669: vida media frente a vida mediana
(Delta Publicaciones, 2004) Basulto Santos, Jesús; Camúñez Ruiz, José Antonio; Ortega Irizo, Francisco Javier; Pérez Hidalgo, María Dolores; Economía Aplicada I; Santos del Cerro, Jesús; García Secades, Marta
El problema de los puntos para jugadores con desigual destreza: la solución de Montmort (1713)
(Delta Publicaciones, 2006) Basulto Santos, Jesús; Camúñez Ruiz, José Antonio; Ortega Irizo, Francisco Javier; Pérez Hidalgo, María Dolores; Economía Aplicada I; Santos del Cerro, Jesús; García Secades, Marta
El juego que llaman azar del libro de los dados de Alfonso X el Sabio
(Delta Publicaciones, 2006) Basulto Santos, Jesús; Camúñez Ruiz, José Antonio; Ortega Irizo, Francisco Javier; Economía Aplicada I; Santos del Cerro, Jesús; García Secades, Marta
La comisión civiale (1835): : Un debate temprano sobre el uso médico de la Estadística
(Junta de Galicia, 2011) Camúñez Ruiz, José Antonio; Basulto Santos, Jesús; Ortega Irizo, Francisco Javier; Economía Aplicada I; Riobóo Almanzor, J. María; Riobóo Lestón, Irene
Entrepreneurship e innovación empresarial
(Universidad Internacional de Andalucía, 2010) Guzmán Cuevas, Joaquín J.; Martínez Román, Juan Antonio; Economía Aplicada I; Barroso González, María de la O; Flores Ruiz, David
Economía social y Solidaria, ¿una alternativa al consumo convencional para la juventud?
(Dykinson, 2024) Garzón Molina, Irene; García Sánchez, María Rosa; Economía Aplicada I; Economía Financiera y Dirección de Operaciones; Torres Fernández, Cristóbal; Fernández Miranda, Marina; Peña Martínez, Ruth de la; Ñeco Reyna, María Guadalupe
Determinantes de la supervivencia de las nuevas empresas con incubación pública en Andalucía
(Universidad de Huelva, 2020) Bellido Jiménez, Victor Manuel; Martín Martín, Domingo; Romero Luna, Isidoro; Economía Aplicada I; García del Hoyo, Juan José
El presente trabajo investiga los factores que inciden en las pautas de supervivencia de las nuevas empresas creadas a través de los servicios de apoyo público desarrollados por la Fundación Andalucía Emprende (Consejería de Economía y Conocimiento de la Junta de Andalucía) en el período 2009-14. A este respecto, se considera el posible efecto asociado a algunos rasgos básicos de las empresas creadas (sector de actividad, tamaño, número de promotores, localización, inversión inicial, año de creación de la empresa), así como ciertos rasgos personales de los promotores tales como la edad, sexo y educación. Desde el punto de vista metodológico, el análisis aplica modelos econométricos sobre datos de duración, que nos permiten evaluar adecuadamente la incidencia de los rasgos de las empresas y de los promotores sobre la supervivencia empresarial, teniendo en cuenta que para algunas empresas sus tiempos de supervivencia estarán censurados a la derecha. En concreto, se utiliza Modelos de Supervivencia para datos censurados por intervalos o de Riesgo (Hazard) en tiempo discreto.
El efecto de factores económicos y culturales en la actividad emprendedora: un enfoque a través de modelos de producción con frontera.
(Universidad de Huelva, 2020) Ortega Irizo, Francisco Javier; Gavilán Ruiz, José Manuel; Jaén Figueroa, Inmaculada; Economía Aplicada I; García del Hoyo, Juan José
El objetivo del trabajo es analizar cómo influyen las condiciones económicas y los valores culturales de un país en su actividad emprendedora, utilizando un panel de datos. Se aplica un enfoque novedoso, que se adapta al hecho de que los factores culturales son bastante estables en el tiempo, mientras que las condiciones económicas son cambiantes. Concretamente, se plantea un modelo de producción con frontera, en el que las condiciones económicas (cambiantes) determinan la frontera máxima para la tasa de emprendimiento de un país, mientras que los valores culturales predominantes (estables) explican el nivel de eficiencia-ineficiencia, es decir, la distancia de la tasa real a la tasa máxima posible establecida por la frontera. Los datos de actividad emprendedora se han obtenido del proyecto Global Entrepreneurship Monitor (GEM), los valores culturales del proyecto Schwart Value Survey (SVS) y las variables económicas de la base de datos del Banco Mundial.

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