Artículos (Economía Financiera y Dirección de Operaciones)

URI permanente para esta colecciónhttps://hdl.handle.net/11441/11216

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Mostrando 1 - 20 de 466

More than a game: gamification as a recruitment method and the attitude effect
(Emerald, 2025-09-05) Baena Luna, Pedro; Rincón Roldán, Francisco; García Río, Esther; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
Purpose This study examined how individual drivers influence recruiters’ behavioral intention to use gamification in recruitment. It also proposes that this relationship is mediated by recruiters’ attitudes, encouraging the use of more playful and user-friendly techniques. Design/methodology/approach This article presents a theoretical and empirical model analyzing how recruiters’ attitudes influence the relationship between individual drivers and their behavioral intention to use gamification. The model was tested among 203 recruiters using partial least squares structural equations and fuzzy set qualitative comparative analysis to explore factors contributing to high behavioral intention. Findings We empirically confirm that individual drivers positively influence recruiters' behavioral intentions. This effect intensifies when drivers directly influence attitudes, underscoring attitudes as a key mediator in the relationship between drivers and their attitudes. Originality/value The results increase confidence in applying gamification in recruitment, reinforcing the role of individual drivers as predictors of behavioral intention.
Evaluating a gamified assessment model to enhance performance and engagement in finance education: A quasi-experimental study
(Elsevier, 2025) Montero Benavides, Paula E.; Albort-Morant, Gema; Masero Moreno, Inmaculada; Economía Financiera y Dirección de Operaciones; Economía Aplicada III
This study examines the impact of a long-term gamified assessment model on academic performance and student engagement in a university-level finance course. Implemented via the Socrative platform, the intervention was designed as a simulated financial office with progressionbased challenges, digital rewards, and role-based incentives. A quasi-experimental design was used to compare an experimental group exposed to gamification with a control group receiving traditional instruction. The results indicate that gamification significantly improved class attendance, commitment to the course, and success in continuous assessment, although no significant differences were found in final grades. Moreover, the effect sizes observed in this study are notably larger compared to prior studies. This suggests that the gamification intervention had a more substantial positive impact, particularly on continuous assessment and attendance, than typically reported in the gamification literature. These findings contribute to current debates in management education by offering empirical support for the integration of technology-enhanced learning and formative assessment strategies into technical and quantitatively oriented subjects.
Determinants of musicians’ use of rewards-based crowdfunding platforms
(Emerald, 2025) Oliver Alfonso, María Dolores; Borrero Domínguez, Cinta Rocío; Sancha Navarro, Jesús Manuel de; Economía Financiera y Dirección de Operaciones
Purpose – The objective of this paper is to conduct an exploratory analysis of the driving factors that influence musicians in their use of a Spanish reward-based crowdfunding platform. Design/methodology/approach – We developed a questionnaire that was distributed online, obtaining 78 observations from music promoters who used the Verkami platform as a means of financing their projects. Based on the data obtained, partial least squares with the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was used to analyze the musicians’ experiences with the aim of determining the factors that could influence the behavioral intention (BI). Findings – The main findings suggest that performance expectancy, social influence and hedonic motivation of musicians who use the platform have a significant impact on BI. Secondary findings indicate that the perception of quality and security are key drivers of the trust of musicians in the platform. Research limitations/implications – The data analyzed come from a specific reward-based crowdfunding platform, which prevents the results from being generalized to all musicians who have obtained funding through this method. Therefore, it would be valuable for future studies to evaluate the proposed model using data fromother platforms and from different countries, which would increase the external validity of the findings. On the other hand, this study could be extended to platforms that develop other kinds of crowdfunding as potential research avenues (donation, lending and equity). In this way, it would be possible to compare the variables that are important for either modality. Practical implications – This research can help to better understand musicians’ experiences so that rewardbased crowdfunding platforms can improve their dynamics and ultimately increase their usability in the musical sector. We believe that our research makes an important contribution to the knowledge of the experiences in using crowdfunding platforms from the perspective of the entrepreneurs of music projects. The results obtained present new findings on previous research, providing useful knowledge for users and managers of reward-based crowdfunding platforms. Although the study focuses on musicians, the identified factors may also be relevant to other creative sectors that use reward-based crowdfunding. Thus, this work expands the understanding of financial technology adoption in cultural contexts, providing empirical evidence useful for both scholars and platform managers. Social implications – Analyzing the factors that may influence musicians’ use of rewards crowdfunding platforms has important benefits for both platform promoters and entrepreneurs who want to launch musical projects. Originality/value – This paper will focus on reward-based crowdfunding, with a particular emphasis on the cultural sector, and more specifically, on music. This research aims to provide a deeper understanding of musicians’ experiences, allowing platforms to enhance their functionality and, ultimately, improve their effectiveness in the music industry.
The role of Neobanks and FinTech in sustainable finance and technology. The customer/user perspective for entrepreneurs
(Elsevier, 2025) Palos Sánchez, Pedro Ramiro; Chang-Tam, Raúl J; Folgado Fernández, José Antonio; Economía Financiera y Dirección de Operaciones
The emergence of neobanks is considered a change in the current banking model and has caused a change in consumer expectations regarding their financial experience and sustainable technology. This research analyzes users feelings, words and opinions about neobanks, and determines the critical factors of these financial consumers. The objective of this research is to analyze how technology app in the banking sector has affected the consumer experience. The emergence of FinTech and neobanks has altered the traditional banking market worldwide, with new exclusively digital financial operators in full expansion. A sample of all online reviews (n = 56,474) published in Google Play of three FinTech apps N26, Revolut, and Wise selected from and Sensor Tower. It’s were analyzed using text mining, particularly sentiment analysis and topic modelling (LDA). Exactly, the reviews were scraped in during one weeks from January 2024. The results of our analysis reveal that neobanks are working exponentially among the young public, while older users still have barriers to their usability, such as cybersecurity or the limited generation of trust. This work contributes to the existing academic literature on FinTech and neobanks with a validated method of measuring customer experience. This work contributes to practical implications, understanding the transformation of banking through fintech and neobanks, with a focus on customer experience and sentiment analysis. Additionally, the theoretical implications of the manuscript align existing literature on the importance of technology and customer-centric approaches, but offer nuanced insights into the specific factors driving customer adoption and the challenges faced by neobanks.
Engagement and Experience Co-Creation: An Analysis of Hotel Instagram Profiles in Porto
(Vysoka Skola Obchodni & Praze; Panevropska univerzita, a.s., 2025) Andrade Cunha, Marta; Irimia Diéguez, Ana Isabel; Perea-Khalifi, David; Economía Financiera y Dirección de Operaciones
This article aims to delve deeper into tourists’ interaction with content uploaded to the Instagram social network by hotel profiles. Several research questions are stated regarding hotel characteristics, the cocreation dimension, and the type of media posted on Instagram that affect use, activity, audience, and engagement. Our work performs an engagement analysis of the Instagram profiles of 171 hotel establishments in Porto (Portugal). We examined 10,017 Instagram posts from the accounts' inception to July 2022, representing the entire dataset. Using complete and unfiltered data is crucial to perform robust and reliable analyses. Data were collected using Instaloader, an advanced Open Source Intelligence (OSINT) technique, widely validated in recent research. From the hotel's perspective, the results demonstrate carelessness in communication and little importance given to planning interaction and co-creation on social networks. In line with previous research, star-rated hotels and those with larger capacities tend to have a more active presence on Instagram. Regarding higher levels of engagement, focusing on quality over quantity in posts is recommended. Reinforcing content that includes photographs of the destination and hotel simultaneously (a holistic perspective of co-creation) seems to enhance engagement. Hotels should encourage customers to provide feedback to improve their experiences and leverage quality images to obtain higher engagement. More empirical research is needed in engagement analysis on social media. From a theoretical perspective, the study contributes to understanding the role of tourists in co-creation, reinforcing the need to foster engagement between tourists and hotels through Instagram. From a practical view, the methodology can be replicated by companies to analyze which content generates higher engagement and to develop better strategies for co-creating experiences and enhancing brand value. To our knowledge, this is the first work applying engagement analysis to hotel Instagram profiles in relation to post characteristics and co-creation.
A comparative analysis of start-up access to external funding in the EU and Western Balkans
(Innovative Research Publishing, 2025) Kruja, Iris; Irimia Diéguez, Ana Isabel; Economía Financiera y Dirección de Operaciones
This study aims to compare the access to external finance of start-ups between the Western Balkans and European Union (EU) countries, exploring differences and commonalities in their entrepreneurial finance ecosystems. A composite Access to Finance Index was developed, integrating five key indicators: Fitch sovereign credit ratings, private sector credit-to-GDP ratio, venture capital investment volume, stock market capitalization relative to GDP, and the investor protection index. These indicators provide a multidimensional assessment of financial system maturity and institutional quality relevant to start-up development. The study shows that there are significant disparities between the EU and the Western Balkans. EU countries show higher institutional and financial maturity, including better credit ratings, deeper venture capital markets, and stronger investor protections. Western Balkan countries, by contrast, face constraints in all measured areas, though some exhibit emerging potential. The EU provides a more conducive environment for start-up financing, while the Western Balkans require substantial institutional and financial reforms to bridge the gap. The study offers policymakers and stakeholders a structured framework for diagnosing financial barriers and prioritizing reforms. Recommendations include strengthening legal protections, fostering venture capital ecosystems, and leveraging cross-regional cooperation to support inclusive start-up growth.
Links between food tourism and the local economy: a systematic literature review
(Elsevier BV, 2025) Fernández, Marianys; Irimia Diéguez, Ana Isabel; Economía Financiera y Dirección de Operaciones
Purpose: This research aims to examine the current literature on food tourism and its correlation with the local economy to ascertain its effects on destination economic development, identify significant gaps in the literature, and propose new areas of inquiry. Design.methodology.approach: A systematic literature review was conducted to identify, select, synthesise, and evaluate the existing literature. A bibliometric analysis was also performed using Wosviewer Software to examine the correlation among the selected papers’ titles, abstracts, and content. Findings: Food tourism has emerged as a significant economic mechanism that supports sustainable local economies by implementing policies that promote local production and consumption, thereby contributing to the fulfilment of the Sustainable Development Goals. Research.limitations.implications: Some gaps in the literature include the scarcity of systematic literature reviews on the influence of food tourism on the area’s economy and the absence of research on consumers’ willingness to pay for local products. Originality.value: To the best of our knowledge, this research is the first systematic literature review to rigorously examine the nexus between gastronomic tourism and local economic dynamics. By synthesising existing research and mapping the intellectual landscape of this emerging field, the study reveals its early-stage maturity. It underscores its growing relevance in the context of sustainable development. Furthermore, the study proposes novel hypotheses and outlines future research directions aimed at strengthening the theoretical and empirical foundations of food tourism as a driver of inclusive local development.
Foodies on board! Exploring cruiser satisfaction with the culinary experience
(Elsevier, 2025) Castillo Manzano, José I.; Castro Nuño, Mercedes; Pozo Barajas, Rafael del; Análisis Económico y Economía Política; Economía Financiera y Dirección de Operaciones
This study investigates the key determinants of cruiser satisfaction with onboard dining experiences by analyzing over 38,000 electronic reviews using a Generalized Ordered Logit model. Results reveal that while the trend is for mega-ships to increase satisfaction levels, premium and luxury cruise lines (especially those partnered with Michelin-starred chefs) consistently achieve better reviews. Significant positive factors include cabin location (interior), travel group (solo, couples, or family with older children), diverse culinary offerings, and Caribbean itineraries. Conversely, satisfaction tends to decline with repeat cruises, although surcharges for specialty restaurants show no significant effect on overall satisfaction. These findings emphasize what cruisers value: culinary quality, variety, and memorable dining moments, and can help cruise lines to design experiences that not only meet cruisers’ expectations but also create lasting emotional connections, encouraging repeat travel and reinforcing brand trust in an increasingly competitive market. This study’s novel combination of Big Data obtained with web scraping and econometric modeling offers a scalable framework for evaluating gastronomic satisfaction, with practical implications for enhancing onboard service quality and strategic differentiation in cruise tourism. As the cruise industry progresses, integrating sustainability initiatives, personalized dining options, and technology-driven innovations are critical to maintaining high standards and addressing emerging consumer demands.
Economic and financial snapshot of small Spanish family firms
(Universidad de Murcia, 2019) Terrón Ibáñez, Sara; Gómez Miranda, María Elena; Miras Rodríguez, María del Mar; Rodríguez Ariza, Lázaro; Contabilidad y Economía Financiera
En el presente trabajo se analiza, en primer lugar, si existen diferencias estadísticamente significativas entre las pequeñas empresas familiares y no familiares españolas en relación a sus principales indicadores económico-financieros. Se estudian datos referidos a los años 2003, 2007 y 2013, lo que nos permite analizar si las posibles diferencias se mantienen en tres escenarios económicos distintos, para 21192 pequeñas empresas familiares y 4449 pequeñas empresas no familiares. Las conclusiones obtenidas demuestran que, con independencia de la situación económica nacional, entre ambos tipos de empresas se han detectado diferencias estadísticamente significativas en el valor determinados indicadores económico-financieros. Concluimos que es el carácter familiar de las organizaciones el factor que afecta negativamente a la productividad de las organizaciones, al número de trabajadores, a la inversión y a la cifra de negocios. En cuanto al coste de la financiación ajena, las empresas familiares presentan valores más elevados que las empresas no familiares.
Técnicas y herramientas para la gestión de riesgos financieros en la empresa
(Editoriales Iberoamericanos Ltda, 2009) Torre Gallegos, Antonio de la; Bellini, Edith; Economía Financiera y Dirección de Operaciones
En el presente trabajo se analizan las técnicas existentes para la gestión de los riesgos financieros a los que se encuentran sometidas las empresas mediante la utilización de instrumentos financieros derivados y que ha dado origen a la denominada ingeniería financiera. Una vez analizados los diferentes instrumentos financieros derivados y el concepto de ingeniería financiera describiremos diferentes aplicaciones para la gestión del riesgo de tipos de interés, de tipos de cambio y de crédito. Por último concluiremos nuestro trabajo analizando la situación actual de la ingeniería financiera y sus perspectivas de futuro.
Co-creation of experiences in tourism: A conceptual perspective through a meta-review and thematic mapping
(Escola Superior Gestao Hotelaria & Turismo, Universidad Algarve, 2025) Andrade Cunha, Marta; Irimia Diéguez, Ana Isabel; Perea El Khalifi, David; Economía Financiera y Dirección de Operaciones
Co-creation of experiences can be defined as the process through which customers and organisations collaborate to create experiences. There has been a notable lack of knowledge regarding tourism experiences and their interrelationship with the co-creation process. This article aims to systematically review the scientific literature on the co-creation of tourism experiences and to delve deeper into the discussion of the different perspectives on tourism experiences, seeking to understand their connection to the co-creation process. To this end, a meta-review, including thematic mapping and content analysis, is applied to 82 articles published between 2009 and 2021, a year that marked the end of a particularly challenging period for the tourism industry due to the COVID-19 pandemic. The main contributions of this study are the presentation of new definitions of tourism experiences and the systematisation of the co-creation process, considering the supply-side dimensions, given that much of the existing literature predominantly focuses on the tourist perspective. Furthermore, the study identifies existing gaps and proposes a future research agenda.
La distribución provincial de la inversión pública de la Junta de Andalucía: un análisis de sus criterios
(Asociación de Universidades Públicas de Andalucía. AUPA, 2007) Prieto Rodríguez, Manuela; Martínez López, Diego; Economía Financiera y Dirección de Operaciones
Este trabajo estudia los factores que explican los determinantes de la inversión pública regional a escala provincial. En particular, se analizan los criterios que han podido guiar las decisiones de inversión pública (en carreteras e hidráulicas) realizadas por la Administración Autonómica en las provincias andaluzas en el periodo 1985-2000. Nuestros principales resultados indican que mientras no parece existir una sólida relación entre indicadores de gastos e inversión pública, sí se encuentra una orientación redistributiva frente a criterios de eficiencia. Además, se detecta complementariedad entre la inversión autonómica y la realizada por el Estado, matizada los años en que ambas instituciones estaban gobernadas por partidos políticos distintos.
Resultados de la valoracion del sistema de sociedades de garantia reciproca y capital riesgo andaluz
(Junta de Andalucía. Consejería de Hacienda y Planificación, 1999) Contreras Mora, Juan Ignacio; García Villanueva, María del Rocío; Jiménez Caballero, José Luis; Jiménez Naharro, Félix; Palacín Sánchez, María José; Pérez López, Carmen; Trujillo Ponce, Antonio; Economía Financiera y Dirección de Operaciones
Corporate entrepreneurship strategy: measuring and mapping an impact model
(Springer, 2025-06-16) Baena Luna, Pedro; García Río, Esther; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
Research studies on corporate entrepreneurship have been increasing in recent years. This is a consequence of the interest in entrepreneurship, the need for strategic renewal, and the promotion of innovation in firms. The corporate entrepreneurship strategy is part of corporate entrepreneurship, and one of the most frequently used models in scientific research is one proposed by Ireland, Covin, & Kuratko. This research paper conducts a systematic review of the literature to analyze the use and application of this model. The scientific databases consulted were Web of Science and Scopus, with an initial result of 1133 articles. Once the results were unified, 456 were finally selected for analysis. The bibliometrix tool was used to process the information and provide annual production results, and analyze journals, authors, documents, keywords, etc. These results will allow us to identify the prominent authors and research topics in this area, examine the main conceptual, intellectual, and social structures, and detect future research opportunities. The results show that despite the large number of citations, the number of research papers showing the model’s feasibility is still insufficient.
Mapping the relevance and influence of gender in social economy enterprises: A review based on bibliographic analysis
(Wiley, 2025-05-16) García Río, Esther; Rincón Roldán, Francisco; Baena Luna, Pedro; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
The reality of the social economy has traditionally givenrise to various debates and has been examined from dif-ferent perspectives by academia. In this article, we con-ducted an in-depth study through a bibliometric analysisof the scientific literature that addresses the reality of thesocial economy (in its different expressions) from a gen-der perspective. This enabled the establishment of theconceptual, intellectual and social structure of the sci-entific research literature related to these two realities.Among 703 initial articles derived from Web of Scienceand Scopus queries, 250 were studied and processedusing the Bibliometrix tool after harmonization. Thefindings reveal the world’s leading positions of Spainand the United Kingdom in terms of related scientificproduction, which is reflected as well in the case of scien-tific collaboration networks. Also relevant is the findingof women’s empowerment in the social economy as anemerging topic related to Sustainable Development Goal5, ‘Gender equality’. These results will help researchersunderstand and acknowledge the social economy as areality inherently connected to the gender perspective, promoting a more cohesive academic community thatwill lay the groundwork for future research.
La influencia de los ESG en la cotización bursátil de las empresas: Un estudio bibliométrico
(Asociación Colombiana de Facultades de Contaduría Pública- ASFACOP, 2023) Burgos Baena, Agustín; Irimia Diéguez, Ana Isabel; Jiménez Naharro, Félix; Torre Gallegos, Antonio de la; Administración de Empresas y Marketing; Economía Financiera y Dirección de Operaciones
El presente trabajo consiste en un estudio bibliométrico en el que se identifica cuales son las tendencias actuales de publicación en ESG y su influencia bursátil. El cual se trata de un problema de investigación de creciente interés principalmente por parte de USA, Canadá y China. No obstante, a pesar de la investigación previa los resultados no son concluyentes sobre la relación entre ESG y la influencia bursátil como son el caso de los estudios de Feng, J. (2022); Wong, J.B. (2022); Hebb, T. (2010). Así mismo, es recomendable emplear otros enfoques de estudio para abordar este problema desde otros puntos de vista que no sean mediante estudios empíricos y cuantitativos que permitirán a los investigadores profundizar y comprender mejor la problemática.
New England’s Pinnacle: fostering quality entrepreneurial ecosystems
(Springer Heidelberg, 2025) Almeida, Alejandro; Golpe, Antonio A.; Martín Álvarez, Juan Manuel; Vides González, José Carlos; Economía Financiera y Dirección de Operaciones
This paper has assessed the dynamics of entrepreneurial ecosystems across the US states. To do this, we have used the Startup Formation Rate (SFR) and the Entrepreneurial Quality Index (EQI) from a novel data set called the Startup Cartography Project, which spans from 1988 to 2014. For this purpose, we have applied the Phillips and Sul (Econometrica 75:1771–1855, 2007, Econometrics 24:1153–1185, 2009)’s club clustering algorithm in order to identify the existence of absolute or regional convergence. Our results suggest the existence of two and three clubs convergence, respectively. More importantly, when attending EQI, California and Massachusetts form a club, which is evidence of the importance of quality entrepreneurship over quantity. Furthermore, from a geographical point of view, SFR clubs show a scattered distribution throughout the national territory, while the EQI clubs are more homogeneous. In this sense, we apply the Local Moran I test to the EQI club that is formed by California and Massachusetts to analyze the possible spillover efects of these states, to their neighbours. Finally, this gives valuable information for designing entrepreneur policies at diferent levels.
Dirección de operaciones: estado de la cuestión
(Academia Europea de Dirección y Economía de la Empresa, 1995) Machuca, José A.D.; Economía Financiera y Dirección de Operaciones
A lo largo del presente trabajo se intentará resaltar la importancia de la función de operaciones como arma competitiva. Se ha comprobado empíricamente que, actuando adecuadamente sobre dicho área, pueden obtenerse resultados que hace dos décadas habrían resultado increíbles. El presente trabajo pretende colaborar en la toma de conciencia que deseamos.
Dinámica de sistemas, política económica y política monetaria
(Consejo Superior de Investigaciones Científicas, 1991) Machuca, José A.D.; Román del Río, Carlos; Economía Financiera y Dirección de Operaciones
Sistemas y sus instrumentos resulta, a nuestro juicio, notorio e indiscutible. El conjunto posee una gran capacidad, tanto para la comprensión de la compleja realidad de los sistemas sociales, como permitir experimentos simulados en ordenador con un notable grado de realismo y con escaso coste y riesgo. Sin embargo, el Análisis Económico convencional parece permanecer impermeable a tales avances y se mantiene, por lo general, dentro de un marco analítico-reduccionista bastante alejado de la realidad. En el presente trabajo pretendemos utilizar el enfoque de Sistemas y, dentro de él, la instrumentación ofrecida por la fase de conceptualización del modelado con Dinámica de Sistemas, para relacionarlos distintos objetivos de la Política Económica en España y a éstos con la Política Monetaria, cuyas metas deben supeditarse a los primeros. La transparencia y claridad ofrecida por dicho enfoque y sus instrumentos facilitan. de forma importante, la comprensión de la compleja realidad económica de este país pudiendo constituir, a nuestro juicio, un potente utensilio para la transmisión y asimilación del conocimiento en Economía.
Nuevas perspectivas en la mejora de la formación inicial del profesorado de secundaria, bachillerato y FP
(Forum Europe de Administraciones de Educación, 2025) Trigueros Gordillo, María Guadalupe; Ceballos Hernández, Cristina; Teoría e Historia de la Educación y Pedagogía Social; Economía Financiera y Dirección de Operaciones
El trabajo analiza la formación inicial del profesorado de secundaria, destacando algunas carencias. Se detalla el plan de formación complementaria desarrollado en nuestra Universidad, que incluye talleres y actividades para mejorar habilidades pedagógicas y de comunicación, con resultados positivos en la preparación del futuro docente.

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