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Browsing by Author "Garzón, Dolores"
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Analysis of the influence of reputation, identity and image on the country brand
Revilla Camacho, María Ángeles; Rodríguez Rad, Carlos J.; Garzón, Dolores; Sánchez del Río Vázquez, María Elena; Prado-Román, Camilo; Palacios-Florencio, Beatriz (Emerald, 2022)Purpose – The main objective of this study is to identify some of the variables that affect the perception of Brazil ...