Argumentos de razón técnica - 2023 - Nº 26

URI permanente para esta colecciónhttps://hdl.handle.net/11441/157869

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Examinando Argumentos de razón técnica - 2023 - Nº 26 por Autor "Dydrov, Artur"

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    The conflicting discourse of modern media microformats
    (Editorial Universidad de Sevilla, 2023) Dydrov, Artur; Guletvataya, Anastasia
    This article conceptualizes the Internet microformats (memes, short stories, gifs, etc.) as reagents of events and, in particular, conflict situations. The authors argue that microforms also perform equally important functions of event interpretation and faking (actually creating an event). As an empirical base, the case with the popular Internet blogger Anatoly Shariy was analyzed. It is known that the blogger was arrested due to inciting international conflicts. Analytics of the time of publication of Internet content (primarily memes) allows us to formulate some theoretical provisions about microformats. Significant characteristics of microformats are a high speed of response to events and processes, as well as a short information life cycle. Summarizing the results of the analysis we can identify three main functions of microformats: microformats as reagents of events; as interpreters of events; as creators of events. The first function of destruction with the speed of microformat occurrence. The second function has a hermeneutic specialization. detection of microformats of external (secondary) meanings that can hide or transform factology. Finally, the third function is creative. Microformats act as carriers of creative intentions that arise from the creation of imaginary events. These characteristics significantly distinguish microformats from monumental cultural forms that have referential foundations, a historical and cultural background. With the semantic diffraction, conceptualized in the philosophy of structuralism and poststructuralism, memes and other microformats should be not only pedagogical tools to create interest in learning, but also a special, independent object for analysis and study in an educational setting.