Opened Access Lost sales and press distribución
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Author: Caridad y Ocerin, José M.
Rodríguez Aragón, Francisco J.
Ceular y Villamandos, Nuria
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: La distribución de un bien perecedero, como un periódico, se realiza a través de una red de puntos de venta heterogéneos, cuya demanda es de naturaleza aleatoria. Generalmente, se emplean métodos heurísticos, basados en la experiencia acumulada, p...
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Press distribution is done trough a network of selling points, and, it can be compared to the commercialisation of non durable goods. The companies in charge of the distribution generally use heuristic methods, based on their market knowledge and ...
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Cite: Caridad y Ocerin, J.M., Rodríguez Aragón, F.J. y Ceular y Villamandos, N. (2005). Lost sales and press distribución. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (121-132), Sevilla: Universidad de Sevilla.
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URI: https://hdl.handle.net/11441/81244

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