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Un análisis descriptivo de las estrategias de crecimiento de las cadenas hoteleras españolas durante los años 2001-2003

 

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Opened Access Un análisis descriptivo de las estrategias de crecimiento de las cadenas hoteleras españolas durante los años 2001-2003
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Author: Claver Cortés, Enrique
Andreu Guerrero, María Rosario
Quer Ramón, Diego
Pereira Moliner, Jorge
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: En el presente trabajo se describen las pautas de crecimiento de las cadenas hoteleras españolas durante los últimos 3 años. Los datos, obtenidos consultando fuentes de información secundarias, muestran las distintas estrategias de crecimiento que...
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This paper shows the Spanish hotel chains’ guidelines of growth during last three years. Information, collected form secondary data sources, shows the growth strategies that have been undertaken by hotel chains distinguishing between market penetration, vertical integration, diversification and internationalization; the mode used for implementing the strategy distinguishing between internal growth, external growth and the hybrid form through cooperation arrangements; and the most usual destinations for new openings both in national and international context. All this information allowed us obtain some interesting conclusions with regard to hotel industry overview and outlines some questions that open future research in order to understand the causes of firm behaviour and its impact on performance.
Cite: Claver Cortés, E., Andreu Guerrero, M.R., Quer Ramón, D. y Pereira Moliner, J. (2005). Un análisis descriptivo de las estrategias de crecimiento de las cadenas hoteleras españolas durante los años 2001-2003. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (717-732), Sevilla: Universidad de Sevilla.
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Format: PDF

URI: https://hdl.handle.net/11441/81222

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