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Design and radical innovation: a strategic perspective based upon a comparative case study between emergent and traditional industries in Portugal

 

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Opened Access Design and radical innovation: a strategic perspective based upon a comparative case study between emergent and traditional industries in Portugal
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Author: Mateus, Américo
Sousa, António João de
Coordinator/Director: Díez de Castro, Enrique Carlos
Brândao, Elísio
Date: 2005
Published in: Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 215-229
ISBN/ISSN: 84-96378-10-1
Document type: Presentation
Abstract: The survival challenge faced by the Portuguese companies nowadays has promoted Innovation as the main management strategy to be applied. This research reveals the importance and the role of Design as the basic and integrative tool for the success of this strategy, focused on Radical or Breakthrough Innovation. The main contribution of this paper is the proposal of a conceptual model developed from a comparative case study research, made among Portuguese companies from the emergent sectors connected to new technologies and Portuguese companies from the traditional sectors. That work allowed the definition of the Success Critical Factors to consider for the development of radical new products: integrating new technologies (Science Knowledge), market sensibility (Marketing Knowledge), forecasting new needs or user interfaces and disruptive creativity (Design Knowledge).
Cite: Mateus, A. y Sousa, A.J.d. (2005). Design and radical innovation: a strategic perspective based upon a comparative case study between emergent and traditional industries in Portugal. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (215-229), Sevilla: Universidad de Sevilla.
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URI: https://hdl.handle.net/11441/80996

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