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The future use of internet as a communication, information and selling channel, by fast moving consumer goods companies.

 

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dc.contributor.editor Díez de Castro, Enrique Carlos es
dc.contributor.editor Brândao, Elísio es
dc.creator Dutschke, Georg es
dc.creator del Junco, Julio Garcia es
dc.date.accessioned 2018-12-07T11:30:49Z
dc.date.available 2018-12-07T11:30:49Z
dc.date.issued 2005
dc.identifier.citation Dutschke, G.M.J. y del Junco, J.G. (2005). The future use of internet as a communication, information and selling channel, by fast moving consumer goods companies.. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (473-486), Sevilla: Universidad de Sevilla.
dc.identifier.isbn 84-96378-10-1 es
dc.identifier.uri https://hdl.handle.net/11441/80835
dc.description.abstract A Internet é uma realidade, que tal como a conhecemos hoje, tem apenas 9 anos, e está a passar por um momento de indefinição sobre as suas mais valias como tecnologia que permita criar novos modelos de negócio, ou como um novo canal de comunicação e venda. A evolução da Internet continuará a ser muito rápida, mas existe ainda uma grande dificuldade das empresas em conseguirem perceber como será no futuro e como pode ou deve ser utilizada. Em ambientes estáveis as mudanças são previsíveis, mas em ambientes incertos, como é a Internet, torna-se difícil tomar decisões, implementar estratégias e fazer investimentos que podem ser elevados e de risco quanto ao retorno esperado. Este trabalho tem como objectivo encontrar respostas para algumas das incertezas relacionadas com o uso da Internet pelas empresas que podem vir a condicionar os seus mercados no futuro, bem como ter implicações nos respectivos negócios. es
dc.description.abstract Internet is a reality, that as we know it today, has only 9 years, and is now passing trough a moment of doubts about its potential as a technology that allows creating new business models or as a new communication and selling channel. The Internet evolution will keep on being very fast, but still existing high difficulties in organizations to understand how it will be in the future and how it can or should be used. In stable environments changes could be predicted, but in non-stable environments, as Internet, is very difficult for organizations to take decisions, develop new strategies or making high value investments taking the risk of uncertain returns. This work wants to find answers for some of the uncertainties related with the future use of Internet by organizations that could affect their markets, and this way, respective businesses. es
dc.format application/pdf es
dc.language.iso por es
dc.publisher Universidad de Sevilla es
dc.relation.ispartof Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (2005), p 473-486
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Internacional *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.subject Internet es
dc.subject Empresas es
dc.subject Delphi es
dc.subject Comercio electrónico es
dc.subject Organizations es
dc.subject e-Commerce es
dc.title The future use of internet as a communication, information and selling channel, by fast moving consumer goods companies. es
dc.type info:eu-repo/semantics/conferenceObject es
dc.type.version info:eu-repo/semantics/publishedVersion es
dc.rights.accessrights info:eu-repo/semantics/openAccess es
idus.format.extent 14 p. es
dc.publication.initialPage 473 es
dc.publication.endPage 486 es
dc.eventtitle Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management es
dc.eventinstitution Sevilla es
dc.relation.publicationplace Sevilla es
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