The effect of the use of multimedia applications on the motivation of POM students

Abstract

Students are not always motivated to learn and on occasion their goal is simply to pass examinations. The POM teacher must therefore attempt to increase student motivation for the study of POM. In our opinion, ICT (Information and Communication Technologies) -based teaching tools (e.g. multimedia training applications) boost interest and strengthen the motivation to learn to the extent they are adapted to the user’s needs and demonstrate the use and practical application of POM. With a view to contrasting this hypothesis we have conducted empirical research with Business Administration students at the University of Seville (Spain). The research compares two distance learning scenarios: a self-learning multimedia application (that we have designed as teaching material) and traditional written materials. In this paper, the effects on motivation are presented along with the students’ perception of the degree to which the method adapts to their needs.