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The Role of Language in the Creation and Development of Corporate Culture: A Case Study of the Lululemon Culture

 

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Author: Horvath, Nicole
Director: Martos Ramos, José Javier
Date: 2016
Document type: Master's Thesis
Academic Title: Universidad de Sevilla. Máster Universitario de Estudios Lingüísticos, Literarios, y Culturales
Abstract: Company culture is a prominent topic in the study of business (Frost et al 1985, Pfeffer 1991, Parker 2001, Wilson 2001, Schein 2010), but less so in the study of language. This research strives to bridge the two fields by demonstrating the role t...
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Cite: Horvath, N. (2016). The Role of Language in the Creation and Development of Corporate Culture: A Case Study of the Lululemon Culture. (Trabajo Fin de Máster Inédito). Universidad de Sevilla, Sevilla.
Size: 2.677Mb
Format: PDF

URI: http://hdl.handle.net/11441/65712

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