Repositorio de producción científica de la Universidad de Sevilla

The Role of Language in the Creation and Development of Corporate Culture: A Case Study of the Lululemon Culture

Opened Access The Role of Language in the Creation and Development of Corporate Culture: A Case Study of the Lululemon Culture
Estadísticas
Icon
Exportar a
Autor: Horvath, Nicole
Director: Martos Ramos, José Javier
Fecha: 2016
Tipo de documento: Trabajo Fin de Master
Titulación: Universidad de Sevilla. Máster Universitario de Estudios Lingüísticos, Literarios, y Culturales
Resumen: Company culture is a prominent topic in the study of business (Frost et al 1985, Pfeffer 1991, Parker 2001, Wilson 2001, Schein 2010), but less so in the study of language. This research strives to bridge the two fields by demonstrating the role that language plays in the transmission of company culture with a focus on language's capacity for persuasion. Important aspects of this analysis include communicative strategy and intention, especially as they relate to choice of expression and the role of the receiver. The text will be studied in terms of its strategic function in the development of a culture to discover how its expression works to build a culture fitting with the company's ideology. The choice involved in the expression of propositional content and its reflection in the text is an important element in this research and accordingly, the prevalence of certain terms and semantic fields, as well as verb types, and the absence of others will be studied. The receiver is...
[Ver más]
Cita: Horvath, N. (2016). The Role of Language in the Creation and Development of Corporate Culture: A Case Study of the Lululemon Culture. (Trabajo Fin de Máster Inédito). Universidad de Sevilla, Sevilla.
Tamaño: 2.677Mb
Formato: PDF

URI: http://hdl.handle.net/11441/65712

Mostrar el registro completo del ítem


Esta obra está bajo una Licencia Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 Internacional

Este registro aparece en las siguientes colecciones