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Linking market orientation, innovation, unlearning and performance: A multiple mediation model.
dc.creator | Leal Rodríguez, Antonio Luis | es |
dc.creator | Roldán Salgueiro, José Luis | es |
dc.creator | Ortega Gutiérrez, Jaime | es |
dc.date.accessioned | 2017-03-07T19:30:58Z | |
dc.date.available | 2017-03-07T19:30:58Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Leal Rodríguez, A.L., Roldán Salgueiro, J.L. y Ortega Gutiérrez, J. (2015). Linking market orientation, innovation, unlearning and performance: A multiple mediation model.. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (1-12), Sevilla: University of Twente. | |
dc.identifier.isbn | 9789036540568 | es |
dc.identifier.uri | http://hdl.handle.net/11441/55516 | |
dc.description.abstract | Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses | es |
dc.format | application/pdf | es |
dc.language.iso | eng | es |
dc.publisher | University of Twente | es |
dc.relation.ispartof | 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (2015), pp. 1-12. | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | market orientation | es |
dc.subject | innovation outcomes | es |
dc.subject | organizational unlearning | es |
dc.title | Linking market orientation, innovation, unlearning and performance: A multiple mediation model. | es |
dc.type | info:eu-repo/semantics/conferenceObject | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.identifier.doi | 10.3990/2.328 | es |
idus.format.extent | 12 | es |
dc.publication.initialPage | 1 | es |
dc.publication.endPage | 12 | es |
dc.eventtitle | 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users | es |
dc.eventinstitution | Sevilla | es |
dc.relation.publicationplace | Enschede | es |
Ficheros | Tamaño | Formato | Ver | Descripción |
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Linking market orientation.pdf | 352.9Kb | [PDF] | Ver/ | |