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Ponencia
Linking market orientation, innovation, unlearning and performance: A multiple mediation model.
(University of Twente, 2015)
Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between ...
Ponencia
Information systems capabilities and organizational agility: Understanding the mediating role of absorptive capacity when influenced by a hierarchy culture
(University of Twente, 2015)
Organizational agility (OA), as a key dynamic capability, is a firm’s ability to enable sensing environmental changes and responding efficiently and effectively to them. This study explores this topic further by analyzing ...