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Presentation
Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities
(University of Twente, 2015)
Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market ...
Presentation
Comparing CB-SEM and PLS-SEM Results: An empirical example
(University of Twente, 2015)
Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if ...