An examination through legal regulations in Turkey from an ethical perspective

Abstract

As a conclusion of developments in mass media, ethic codes related to communication profession has become a topic of discussion. Ethical behavior of advertisement employees that has products in media in this framework and regulations around advertisements are also ended up with attracting attention. Lots of countries are specifying their own moral standards towards advertisement. The fact that legal regulations through advertisement do not go into particulars and the need of advertisers having their own self-audit have been accepted in general. In this study, advertisement in Turkey is examined under the titles of legal regulations, regulation councils, self-audit and ethics via descriptive analysis method. By pointing out the historical improvement of advertisement, regulations belonging to advertisement, councils that behave in the context of these regulations and organizations created by advertisers are investigated. Contribution of these studies about advertisement regulations and structure of organization to advertisement ethics is discussed with examples and anticipatory applications that must be done is made evaluations of.