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Artículo
Francisco Ayala and his professional approach to translation theory and practice
(2015)
Francisco Ayala (Granada, 1906-Madrid, 2009), member of the Royal Academy of Spanish Language, sociologist, hispanist and renowned writer, was also a translator for many years, especially, at the end of the Spanish Civil ...
Artículo
Strategy and creativity in the use of political slogans: A study of the elections held in Spain in 2019
(Universidad de Navarra: Facultad de Comunicación, 2022)
The unquestionable predominance of slogans in political communication versus their declining relevance in the commercial kind underpins the objective of this study, which is to gain further insight into the strategies and ...