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The importance of learning organization concepts for strategic marketing. A quantitative research
(2010)
Kottler & Armstrong (2005) reported that main Strategic Marketing objective is to identify future consumer needs and develop the necessary products and services for its satisfaction. Senge (1990) characterized the learning ...
Artículo
Soft-Hard TQM factors and key business results
(World Scientific and Engineering Academy and Society (W S E A S), 2013)
The purpose of this paper is to investigate, firstly, the existence of soft and hard TQM factors in the EFQM excellence model and, secondly, their impact on key business results .The EFQM model has been used as a framework ...
Artículo
Competitive Advantages as a Complete Mediator Variable in Strategic Resources, Dynamic Capabilities and Performance Relations in the Car Sales Sector
(Universidad del Pacífico, 2018)
Taking the resource-based view –RBV- and the dynamic capability view –DCV- as an orientation, the main aim of this study is to develop the mediator role that competitive advantages play in the relations between strategic ...