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Artículo
Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail
(Taylor & Francis (Routledge), 2015)
Nowadays electronic word-of-mouth (eWOM) communities symbolise a significant source of information that helps customers to make informed purchasing decisions. Through eWOM communities, a great audience of users is able ...
Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
A quantitative study of the evolution of open source software communities
(World Academy of Science, Engineering and Technology, 2015)
Typically, virtual communities exhibit the well-known phenomenon of participation inequality, which means that only a small percentage of users is responsible of the majority of contributions. However, the sustainability ...
Artículo
The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments
(2015)
Ubiquitous computing services constitute a new information technology that can be used in thousands of potential applications and environments. Ubiquitous computing is also changing the classic paradigm of information ...