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Mostrando ítems 1-6 de 6
Artículo
Gender and acceptance of e-learning: a multi-group analysis based on a structural equation model among college students in Chile and Spain
(Public Library of Science, 2015)
The scope of this study was to evaluate whether the adoption of e-learning in two universities, and in particular, the relationship between the perception of external control and perceived ease of use, is different because ...
Ponencia
Motivaciones hedónicas vs utilitaristas en internet: segmentación latente de mayores.
(J.A. Fraiz Brea y N. Araujo Vila., 2015)
El presente trabajo analiza la heterogeneidad en el comportamiento online de los mayores. La literatura previa se ha centrado en la segmentación socio-demográfica de los mayores con relación al uso de Internet. La novedad ...
Artículo
Elderly and Internet Banking: An Application of UTAUT2
(Array Development, 2015)
The present study aims to explain Internet banking use by the elderly, applying the UTAUT2 approach (extension of Unified Theory of Acceptance and Use of Technology in the consumer context). A sample of 415 individuals ...
Artículo
De la brecha digital a la brecha psico-digital: Mayores y redes sociales
(2015)
En el presente estudio analizamos la evolución del concepto de la brecha digital para los mayores desde la perspectiva del envejecimiento activo y en el contexto de la utilización de las redes sociales como instrumento de ...
Artículo
Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
(Universidad de Talca, Chile, 2015)
The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social ...
Artículo
A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)
Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance and use of technology models, from the 1970s to the present day. Design/methodology/approach – ...