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Artículo
The use of organizational capabilities to increase customer value
(Elsevier, 2013)
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for ...
Artículo
Creating dynamic capabilities to increase customer value
(Emerald, 2011)
Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer ...