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Mostrando ítems 1-6 de 6
Tesis Doctoral
Análisis de la creación de valor. Un enfoque de capacidades
(2012-02-07)
El mundo de la empresa gira alrededor de la creación de valor, objetivo principal de cualquier estrategia empresarial. Prueba de ello es que la `creación de valor¿ ha supuesto y supone una preocupación notable en múltiples ...
Artículo
The use of organizational capabilities to increase customer value
(Elsevier, 2013)
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for ...
Artículo
Developing an integrated vision of customer value
(Emerald, 2013)
Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and from the firm perspective, and ...
Artículo
The cycle of customer value: a model integrating customer and firm perspectives
(Vilnius Gediminas Technical University ; Taylor & Francis, 2015)
The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and ...
Artículo
Creando capacidades que aumenten el valor para el cliente
(Academia Europea de Dirección y Economía de la Empresa, 2011)
El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades organizativas (orientación al mercado, procesos de conocimiento y gestión de la relación con el ...
Artículo
Creating dynamic capabilities to increase customer value
(Emerald, 2011)
Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer ...