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Artículo
Marketing en los servicios profesionales
(2014)
Cualquier organización utilizamos este término ya que incluye tanto a las empresas, ONG, partidos políticos, instituciones públicas... y por supuesto a los despachos profesionales existe porque ofrece una serie de productos ...
Ponencia
EDMS Use in Local E-Government: Extent of Use and Overall Performance Mediated by Routinization and Infusion
(2014)
This study analyzes the effects of several post-adoption behaviors (extent of use, routinization and infusion) on overall performance in using an Electronic Document Management System (EDMS). Furthermore, we test whether ...
Ponencia
Mobile Social Commerce Acceptance Model: Factors and influences on intention to use S-Commerce
(2014)
The aim of this paper is to contribute to the research field which studies the consumer behavior model in mobile social commerce, starting from the evolution of the concepts of electronic commerce, mobile commerce and ...