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Ponencia
A study of consumer preferences for e-retailers’ attributes: an application of conjoint analysis
(WSEAS - World Scientific and Engineering Academy and Society, 2011)
The aim of this paper is to determine and analyse consumer preferences regarding the profiles of an e-retailer’s website. Two types of products are examined to test whether there are differences in the individuals’ preferences. ...
Ponencia
La elección de servicios turísticos online por los usuarios mayores de 55 años. Segmentación mediante clases latentes.
(ESIC, 2011)
El objetivo de este trabajo es determinar y analizar las preferencias de los usuarios mayores de 55 años acerca de las características relevantes en su elección entre diferentes e-retailers que ...
Artículo
Social integration and post-adoption usage of Social Network Sites An analysis of effects on learning performance
(Elseiver, 2011)
This study calls for an expansion of the scope of educational research from superficial commitment and usage behaviour to more sophisticated levels of Social Network Sites by undergraduate students, and their influences ...