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Artículo
Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)
This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating ...
Artículo
Artículo
Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain
(Cognizant Communication Corporation, 2011)
Travel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion ...
Artículo
Algunas consideraciones sobre los criterios básicos utilizados por los franquiciados en la selección de una enseña franquiciadora
(Universidad de Santiago de Compostela, 2005)
La franquicia supone una oportunidad de desarrollo personal y empresarial para muchos emprendedores que desean ser franquiciados. Cualquier persona que desee incorporarse al sistema de franquicias como franquiciado deberá ...
Ponencia
Identification of the profile of franchisee preferred by the franchisors that operate in the Spanish market
(2006)
In this recent work we try to identify the characteristics of the franchisee profile that are preferred by the franchisor that operate in the spanish market. Franchisee profile is configured by several personal and business ...