Buscar
Mostrando ítems 1-5 de 5
Artículo
Sistemas de Información de Marketing: una visión integradora
(Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve, 2015)
Information is a basic resource for the decision making. For this, the organizations use information systems which give this basic resource. An information system is a means through which data flow inside a company, from ...
Artículo
Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
(Business Perspectives, 2017)
The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model ...
Artículo
From value co-creation to positive experiences and customer satisfaction. A customer perspective in the hotel industry
(Vilnius Gediminas Technical University Press, 2021)
This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue, Access, Risk, and Transparency) as the ...
Tesis Doctoral
S-D- logic and co-creation in tourism industry.
(2018-09-24)
Nowadays, Value Co-Creation (VCC) has become a central paradigm for many scientific disciplines, including strategic management, consumer behaviour, and international marketing. This new revolutionary concept developed by ...
Artículo
Value co-creation and perceived value: A customer perspective in the hospitality context
(Elsevier, 2022)
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers’perceived ...