Buscar
Mostrando ítems 1-2 de 2
Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments
(2015)
Ubiquitous computing services constitute a new information technology that can be used in thousands of potential applications and environments. Ubiquitous computing is also changing the classic paradigm of information ...