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Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
Content analysis of open innovation communities using latent semantic indexing
(2015)
Open innovation (OI) represents an emergent paradigm by which customers and users are involved as part of the innovation processes of organisations. One of its most popular implementation schemes is OI communities, which ...