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Artículo
Linking knowledge corridors to customer value through knowledge processes
(Emerald, 2014)
Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main purpose of this paper is to investigate the extent to which banks combine external knowledge with ...
Artículo
The use of organizational capabilities to increase customer value
(Elsevier, 2013)
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for ...