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Artículo
Electronic word-of-mouth communities from the perspective of social network analysis
(2014)
This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been ...
Artículo
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)
Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share their online reviews about any type of product or service. As a mechanism to improve trust, posted ...