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Mostrando ítems 1-5 de 5
Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
Electronic word-of-mouth communities from the perspective of social network analysis
(2014)
This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been ...
Artículo
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
(Elsevier, 2018-04)
The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged ...
Artículo
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
(Elsevier, 2018)
Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share their online reviews about any type of product or service. As a mechanism to improve trust, posted ...
Artículo
Harvesting Big Data in social science: A methodological approach for collecting online user-generated content
(Elsevier, 2016-05)
Online user-generated content is playing a progressively important role as information source for social scientists seeking for digging out value. Advances procedures and technologies to enable the capture, storage, ...