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- Ciencias Sociales y Jurídicas
- Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
- Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por autor
Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por autor "Arenas Márquez, Francisco José"
Mostrando ítems 1-6 de 6
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Artículo
Convolutional neural encoding of online reviews for the identification of travel group type topics on TripAdvisor
Arenas Márquez, Francisco José; Martínez Torres, María del Rocío; Toral, S. L. (Elsevier, 2021-09)Previous studies have concluded that there are significant differences in travelers’ preferences depending on the trip ...
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Artículo
Electronic word-of-mouth communities from the perspective of social network analysis
Arenas Márquez, Francisco José; Martínez Torres, María del Rocío; Toral, S. L. (2014)This paper is focused on the identification of influencers that can have an important impact over the decision-making of ...
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Artículo
How can trustworthy influencers be identified in electronic word-of-mouth communities?
Arenas Márquez, Francisco José; Martínez Torres, María del Rocío; Toral, S. L. (Elsevier, 2021-05)Given eWOM's growing importance and the interest of companies in having their products positively rated, it is necessary ...
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Ponencia
Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features Online Participation Features
Olmedilla Fernández, María; Arenas Márquez, Francisco José; Martínez Torres, María del Rocío; Toral, S. L. (Editorial Universitat Politècnica de València, 2016)The identification of influencers in any type of online social network is of paramount importance, as they can significantly ...
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Artículo
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
Martínez Torres, María del Rocío; Arenas Márquez, Francisco José; Olmedilla, María; Toral, S. L. (Elsevier, 2018)Electronic Word-of-Mouth communities have become popular over the last several years as websites where people can share ...
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Artículo
Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home
Sánchez Franco, Manuel Jesús; Arenas Márquez, Francisco José; Alonso Dos Santos, Manuel (Elsevier, 2021)Despite growing levels of usage of Intelligent Personal Assistants (hereinafter, IPA), their in-home usage has not been ...