Startup communities: notes on the sociality of tech-entrepreneurs in Manchester

Abstract

In this contribution I explore the conflicting moralities and practices of technology entrepreneurship through the lenses of Mary Douglas’ Grid-Group Cultural Theory. Starting from the distinction between communitarian, individualistic and hierarchical culture, I explore my empirical material drawn from ethnographic fieldwork in Manchester, UK. In particular, I describe the sociality of young male tech-entrepreneurs at networking events, ‘coffices’ and coworkspaces around an urban ‘creative quarter’. I argue that ‘startup communities’ simultaneously encourage individualistic market-competition, contribute to feelings of local group-belonging and are narrative constructions promoted by entrepreneurs, corporations and the State.