Os factores que influenciam a adopção do comércio electrónico nas empresas europeias

Abstract

Companies’ competitiveness depends on, among other elements, an increasing use of information and communications technologies. However, in Europe implementation solutions of e-commerce are still at a very early stage. Based on some existent studies, this article presents a comparative analysis on the use of electronic commerce in European companies. The research question to be solved concern factors that influence the adoption of electronic commerce. Given the controversial results among the different countries and the relevant factors that influence the adoption of eCommerce some questions have arisen: The different patterns of eCommerce adoption and its usage in Europe; the influence of national culture on the adoption of eCommerce; If the factors affecting the adoption of eCommerce match the ones behind the adoption of any form of ICT.