Ponencia
Responsabilidad social corporativa: ¿compromiso u oportunismo?
Autor/es | Escobar Pérez, Bernabé
González González, José María |
Coordinador/Director | Díez de Castro, Enrique Carlos
Brândao, Elísio |
Departamento | Universidad de Sevilla. Departamento de Contabilidad y Economía Financiera |
Fecha de publicación | 2005 |
Fecha de depósito | 2018-11-14 |
Publicado en |
|
ISBN/ISSN | 84-96378-10-1 |
Resumen | We can find a traditional discrepancy in the specialized literature about the concept of Corporate Social Responsibility (CSR). Also, we assist to a contradictory situation: on one hand, many organizations are developing ... We can find a traditional discrepancy in the specialized literature about the concept of Corporate Social Responsibility (CSR). Also, we assist to a contradictory situation: on one hand, many organizations are developing CSR projects; on the other hand, there is an important proliferation of news about these organizations that question the true objective of their commitment with the CSR. For it, we have developed a case study that has allowed us to verify that an important organization from Spain is using the CSR as a publicity instrument. This organization has adopted the CSR in a formal way to get its legitimation in front of its main stakeholders. |
Cita | Escobar Pérez, B. y González González, J.M. (2005). Responsabilidad social corporativa: ¿compromiso u oportunismo?. En Cities in competition. XV Spanish-Portuguese Meeting of Scientific Management (523-538), Sevilla: Universidad de Sevilla. |
Ficheros | Tamaño | Formato | Ver | Descripción |
---|---|---|---|---|
Responsabilidad_social_corpora ... | 251.4Kb | [PDF] | Ver/ | |