Ponencia
A classification of social media methods of environmental scanning for entrepreneurial opportunity development
Autor/es | den Engelse, Natalie
Wijnhoven, Fons Groen, Aard |
Coordinador/Director | Liñán, Francisco
Guzmán Cuevas, Joaquín J. |
Fecha de publicación | 2011 |
Fecha de depósito | 2017-04-28 |
Publicado en |
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ISBN/ISSN | 978-84-694-7290-3 |
Resumen | A limited amount of scholarly literature has focused on environmental scanning and the use of social
media by nascent entrepreneurs. This paper aims to address these deficiencies in literature. A
theoretical framework ... A limited amount of scholarly literature has focused on environmental scanning and the use of social media by nascent entrepreneurs. This paper aims to address these deficiencies in literature. A theoretical framework is presented that describes the level of scanning towards entrepreneurial opportunity development and includes fifteen social media based methods for scanning the environment with the objective of entrepreneurial opportunity development. This methods are reviewed on their data collection, interpretation and learning. Several implications for both practice and future research derive from this framework and are discussed. |
Cita | den Engelse, N., Wijnhoven, F. y Groen, A. (2011). A classification of social media methods of environmental scanning for entrepreneurial opportunity development. En 8th ESU Conference on Entrepreneurship (1-17), Sevilla: Universidad de Sevilla. |
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