Linking market orientation, innovation, unlearning and performance: A multiple mediation model.

Leal Rodríguez, Antonio Luis; Roldán Salgueiro, José Luis; Ortega Gutiérrez, Jaime

doi:10.3990/2.328

Ponencia

dc.creator	Leal Rodríguez, Antonio Luis	es
dc.creator	Roldán Salgueiro, José Luis	es
dc.creator	Ortega Gutiérrez, Jaime	es
dc.date.accessioned	2017-03-07T19:30:58Z
dc.date.available	2017-03-07T19:30:58Z
dc.date.issued	2015
dc.identifier.citation	Leal Rodríguez, A.L., Roldán Salgueiro, J.L. y Ortega Gutiérrez, J. (2015). Linking market orientation, innovation, unlearning and performance: A multiple mediation model.. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (1-12), Sevilla: University of Twente.
dc.identifier.isbn	9789036540568	es
dc.identifier.uri	http://hdl.handle.net/11441/55516
dc.description.abstract	Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes, its process of organizational unlearning and business performance. In particular, the model empirically tests the mediating role of innovation outcomes and organizational unlearning in the relationship between market orientation and business performance. The present study uses a sample of 145 firms from the Spanish automotive components manufacturing sector and employs partial least squares (PLS) in order to test the research hypotheses	es
dc.format	application/pdf	es
dc.language.iso	eng	es
dc.publisher	University of Twente	es
dc.relation.ispartof	2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (2015), pp. 1-12.
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	market orientation	es
dc.subject	innovation outcomes	es
dc.subject	organizational unlearning	es
dc.title	Linking market orientation, innovation, unlearning and performance: A multiple mediation model.	es
dc.type	info:eu-repo/semantics/conferenceObject	es
dc.type.version	info:eu-repo/semantics/publishedVersion	es
dc.rights.accessRights	info:eu-repo/semantics/openAccess	es
dc.contributor.affiliation	Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)	es
dc.identifier.doi	10.3990/2.328	es
idus.format.extent	12	es
dc.publication.initialPage	1	es
dc.publication.endPage	12	es
dc.eventtitle	2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users	es
dc.eventinstitution	Sevilla	es
dc.relation.publicationplace	Enschede	es

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