Ponencia
FAC-SEM using PLS-SEM: An empirical illustration in a customer value measurement context
Autor/es | Streukens, Sandra
Leroi-Werelds, Sara |
Fecha de publicación | 2015 |
Fecha de depósito | 2017-03-02 |
Publicado en |
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ISBN/ISSN | 9789036540568 |
Resumen | FAC-SEM is a special type of multigroup analysis where the groups are structured as a
factorial design. The aim of FAC-SEM is to assess how the path model parameters vary as a
function of the dimensions of the underlying ... FAC-SEM is a special type of multigroup analysis where the groups are structured as a factorial design. The aim of FAC-SEM is to assess how the path model parameters vary as a function of the dimensions of the underlying factorial design. As such, FAC-SEM offers researchers a unique opportunity to further understand their experimental data. This paper explains how the FAC-SEM methodology can be used in a PLS path modeling context and demonstrates the procedure using empirical data from a customer value measurement study |
Cita | Streukens, S. y Leroi-Werelds, S. (2015). FAC-SEM using PLS-SEM: An empirical illustration in a customer value measurement context. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (1-11), Sevilla: University of Twente. |
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