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Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities

dc.creatorVicente, Margaridaes
dc.creatorAntunes, Maria Josées
dc.creatorSeabra, Cláudiaes
dc.date.accessioned2017-03-02T18:33:36Z
dc.date.available2017-03-02T18:33:36Z
dc.date.issued2015
dc.identifier.citationVicente, M., Antunes, M.J. y Seabra, C. (2015). Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities. En 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (1-12), Sevilla: University of Twente.
dc.identifier.isbn9789036540568es
dc.identifier.urihttp://hdl.handle.net/11441/55156
dc.description.abstractDrawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market effectiveness. We use a survey data of 202 exporting manufacturing firms based in Portugal to test the relationships between the constructs analyzed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows firms to develop superior marketing capabilities (i.e., pricing, new product development, marketing communication and distribution capabilities). Export commitment and new product development capability have a direct impact on export market effectivenesses
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherUniversity of Twentees
dc.relation.ispartof2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users (2015), pp. 1-12.
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectExport commitmentes
dc.subjectInnovativenesses
dc.subjectMarketing capabilitieses
dc.titleExport Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilitieses
dc.typeinfo:eu-repo/semantics/conferenceObjectes
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.identifier.doi10.3990/2.323es
idus.format.extent12es
dc.publication.initialPage1es
dc.publication.endPage12es
dc.eventtitle2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Userses
dc.eventinstitutionSevillaes
dc.relation.publicationplaceEnschedees

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