Comparing CB-SEM and PLS-SEM Results: An empirical example

Abstract

Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if there are, indeed, noteworthy differences. The study shows that the results obtained in both approaches are very similar. These findings provide useful insights to researchers.