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Mostrando ítems 1-10 de 37
Ponencia
Managers’ Risk Propensity and Destructive Behavior in Buyer–Seller Relationships: An Application of PLS-analysis
(University of Twente, 2015)
Despite their popularity, buyer–seller relationships are often dissatisfying and engender destructive behavior, such as opportunism and exit by one partner. To explain destructive behavior, previous supply chain management ...
Ponencia
Effect of competitive tactics on performance: The case of the pharmaceutical industry
(University of Twente, 2015)
Competitive tactics play a key role in explaining different levels of organizational performance since they are the linkers between strategy formulation and implementation. This study focuses on two main competitive ...
Ponencia
Uncovering unobserved heterogeneity in the ECSI model: An application in higher education in tourism
(University of Twente, 2015)
This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of High Education ...
Ponencia
Deriving a holistic cognitive fit model for an optimal visualization of data for management decisions
(University of Twente, 2015)
Research shows that managerial decision making is directly correlated to both, the swift availability, and subsequently the ease of interpretation of the relevant information. Visualizations are already widely used to ...
Ponencia
Quality management practices, knowledge management and key business results in SMEs and large organizations: a multi-group analysis
(University of Twente, 2015)
Following the Total Quality Management philosophy and the knowledge management (KM) approach, this contribution aims to study the influence of process management methodology (PMM) and partner management (PM) on KM, and ...
Ponencia
Interaction and brand experience as a path for brand love: a PLS-SEM marketing application
(University of Twente, 2015)
Interaction through online social networking sites is one of the most relevant topics nowadays. In the other hand, brand experience has become a powerful for marketers also creating an important bond. Considering both ...
Ponencia
Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities
(University of Twente, 2015)
Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to marketing capabilities development, and the effect of all these factors on export market ...
Ponencia
A Circumplex Model of the Behavioural Antecedents of Unintended Strategic Alliance Termination: A PLS-based Analysis.
(University of Twente, 2015)
How do firms terminate unsatisfactory strategic alliances? Previous literature on alliance termination has considered exiting an alliance to be a single event. Drawing on circumplex response strategy literature, we propose ...
Ponencia
How transformation expectation leads consumers to immediate gratification - A PLS-SEM approach
(University of Twente, 2015)
This study explores the mechanism which triggers consumer's immediate gratification behavior. It is proposed that consumer's expectation of meaningful life transformation by acquisition of a product causes her perception ...
Ponencia
Linking market orientation, innovation, unlearning and performance: A multiple mediation model.
(University of Twente, 2015)
Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between ...