Internet celebrities: fama, estrellas fugaces y comunicación digital

Abstract

The universal access to new technologies and the free information broadcasting by their users have caused a kind of prominent figures that have achieved the “celebrity” standing just for the massive spreading, in a viral way, of contents through the software provided by the Web 2.0. Even sharing some features with the traditional star, his nature is different due to the limited skill to update their offers, the expiration date of them and the speed to find a substitute.